Overwrapping and overpackaging can be overstimulating. This study probes the phenomenon of overpackaging, and probes the psyches of some of the people involved and affected by overpackaging: “Thoughtful or Thoughtless? Asymmetric Attitudes of Gift-Givers and Gift-Recipients Toward Overpackaged Gifts,” Haijiao Shi, Rong Chen, and Bingqing (Miranda) Yin, Journal of Retailing, epub 2024. The authors explain: […]
This week’s Feedback column (that I write) in New Scientist magazine has four segments. Here are the beginnings of each of them: A spoonful of sugar? — Should one take sugar in one’s tea? Feedback is mindful of two things about this question. For one, nearly everyone, in the UK especially, considers (or pretends to consider) the […]
“Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind” [ by Suraj Kushe Shekhar and P.T. Raveendran, published in Management Science Letters, vol. 3, no. 7. 2013, pp. 1851-1862] is a featured study in “Chocolate Packaging Research Review“, which is a featured article in the special Women (and Men) issue of the […]
“Protecting Large Hollow Chocolate Bunnies” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: The article begins: “There are few peer-reviewed papers on the subject of designing and testing an improved packaging for large hollow chocolate bunnies. Of these, […]
