Cuteness can be powerful on a national level and also internationally, according to this study: “Soft Power: ʻCute Culture’, A Persuasive Strategy in Japanese Advertising,” Oana-Maria Bîrlea, TRAMES, A Journal Of The Humanities And Social Sciences, 2023, pp. 311–324. The author [pictured here] explains: “The article addresses the ways in which soft power is used […]
