Today we’re excited to announce that BookBub’s Author Websites platform now includes built-in email tools designed specifically for authors. Author Websites subscribers can now send email newsletters and updates to readers in minutes, right from their dashboard. Email … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
9 Go-To Self-Publishing News Sources for Authors
Staying on top of self-publishing news — whether it’s an Amazon algorithm shift, a new platform feature, or a major policy change that affects how you publish or get paid — can help you spot opportunities early and avoid costly mistakes. But with so many blogs, newsletters, … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
The Best BookBub Ads of 2025
As we wrap up another year, it's time for our annual roundup of the best BookBub Ads campaigns! These ads represent a diverse mix of advertising strategies — including different genres, price points, book formats, and bidding strategies — and showcase the many ways a BookBub … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Writer Conferences: What to Expect and My Tips for Prep
As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are countless ways to promote a book — but you don't need to do all of them to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time … [Read more...]
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