Research
Families can’t afford a “Home Alone” Christmas: in some cities, raising McCallister-size family runs an $87k deficit
Key points: Raising “Home Alone” 5 kids costs $165K/year in Chicago – $36K over average couple income. Nationwide: average family...
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Survey: 1 in 5 investors don’t trust AI with any money task, and only 5% act on AI advice without human checks
Key takeaways 64% of individual investors have never used AI chatbots for investment advice. 19% of respondents don’t trust AI...
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Black Friday spending research: top states, fastest-growing products, and credit card trends
State-by-state Black Friday shopping: fastest-growing products, and credit card trends
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U.S. data centers and your electricity bill: mapping the state-by-state impact
What’s behind the dizzying rise in your electric bills? Among everything else – inflation, climate, or utility politics – it’s...
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Research: Gold price searches surged nationwide while AI interest divided American states
Over the past year, Americans have been gripped by the need to shield their savings from soaring inflation, even as...
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S&P 500 keeps hitting record highs: what your Halloween money would be worth today if invested between 2015-2024
This year, InvestorsObserver’s researchers analyzed Halloween spending and S&P 500’s returns between 2015–2025 to answer the question: What if Americans...
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Halloween prices outpacing income growth – a researcher’s look at 25 years of inflation
Halloween is more than just costumes and candy – it’s also a snapshot of inflation’s real impact on everyday Americans....
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Research: 39 major U.S. metro areas flip housing market: renting now cheaper than buying nationwide
In the past few years, the American housing market has changed quickly and dramatically. New research from InvestorsObserver shows that...
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Historical savings from mortgaging (and maintaining) vs. renting home in America
The decision to buy versus rent isn’t as clear-cut as many make it out to be
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The most and least affordable metro areas for renters in 2024
Is rent the answer to the homeownership crisis?
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Ranking 'starter home' affordability in the U.S. and 25 other countries
American homebuyers have more options than they think
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These are the "worst" financial apps for your privacy
Do you trust financial apps to handle your personal data?
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The true cost of renting vs. owning a home in each U.S. metro in 2024
The most comprehensive rent-vs-buy cost comparison by metro
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Can America’s middle class still afford homeownership in 2024?
A tale of two Americas
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The most and least 'house poor' states ranked (2024)
1 in 3 American households are considered to be house poor. But how do they break down by state?
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Here's the income it takes to meet basic needs in each U.S. metro
What we've discovered puts America's affordability crisis in a whole new perspective
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The fastest- and slowest-selling housing markets in September 2024
The median listing duration increased in 99% of metros over the past year
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Millennials have to work twice as much to pay off college as Boomers did—but there's a catch
Did Boomers really have it much easier than Millennials?
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