| 1:00 PM – 5:00 PM | Pre-Conference Workshops |
| 5:00 PM | Welcome Reception |
| 6:30 PM | End of Welcome Reception |
Activate Summit
Where the world’s best marketers meet, learn, and build what’s next.
April 21-23, 2026 in Los Angeles, CA
0days
0hours
0minutes
Past Attendees
Why Attend
This is where modern marketing takes shape. As AI and data transform how brands connect with customers, marketers at Activate Summit will learn exactly how to blend intelligent automation with human creativity to deliver more meaningful and personalized experiences.
Walk away with:
- Actionable strategies you can implement immediately
- Real-world examples from brands leading the way
- A community of marketers solving the same challenges you are
Why Attend
This is where modern marketing takes shape. As AI and data transform how brands connect with customers, marketers at Activate Summit will learn exactly how to blend intelligent automation with human creativity to deliver more meaningful and personalized experiences.
Walk away with:
- Actionable strategies you can implement immediately
- Real-world examples from brands leading the way
- A community of marketers solving the same challenges you are
Why Attend
This is where modern marketing takes shape. As AI and data transform how brands connect with customers, marketers at Activate Summit will learn exactly how to blend intelligent automation with human creativity to deliver more meaningful and personalized experiences.
Walk away with:
- Actionable strategies you can implement immediately
- Real-world examples from brands leading the way
- A community of marketers solving the same challenges you are
Agenda at a Glance
The schedule can be updated until the event, so check back often. All times are in PDT (Pacific Daylight Time).
Tuesday, April 21, 2026
Wednesday, April 22, 2026
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:00 PM | Afternoon Breakout Sessions |
| 5:15 PM | Activate Party |
| 7:30 PM | End of Conference Day 1 |
Thursday, April 23, 2026
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:30 PM | End of Activate Summit |
Session Tracks
Intelligent Marketing Starts Here.
The marketing landscape is evolving faster than ever. With more data and more decisions, marketers are becoming system designers, shaping how intelligence powers every message and experience. Activate Summit 2026 explores how to lead intelligent marketing across two essential tracks.
Lead What’s Next
Marketing leadership is being redefined in real time. AI is collapsing timelines, accelerating decisions, and redrawing the boundaries of competitive advantage. The leaders shaping what’s next aren’t scrambling to keep up – they’re taking action to rearchitect how modern marketing works. This track is for the executives and change agents out in front: building AI-native organizations, operationalizing intelligence at scale, and making confident, data-driven calls amid constant change. Learn how to turn disruption into discipline, and sustain differentiation competitors can’t replicate.
Execute in the Moment
This is where strategy meets action. See how innovative brands use explainable AI, predictive signals, and reasoning-driven workflows to scale personalized engagement in milliseconds, not months. You’ll learn how Iterable’s intelligent agents activate data and enable decisions that adapt as fast as your customers do.
Topics Covered
Here’s a preview of the session topics you can expect at Activate Summit.
Dates and times will be announced soon—check back often as we roll out the full agenda.
Lead What’s Next
| The AI‑Native Org: Structure That Scales Intelligence | |
| Building Brand Advantage in an AI-Standardized World (Alt: Building Brand Advantage: The United Playbook | |
| The Loyalty Equation: Growth That Lasts When Churn Is Rising | |
| The New Buyer Reality: Strategy for a Fragmented Funnel | |
| The Loyalty Equation: Growth That Lasts When Churn Is Rising | |
| Crystal Ball: Will the AI bubble burst or balloon in 2027 | |
| AI‑Shaped Consumer: What’s Really Changing in 2026 and beyond | |
| Rethinking Everything: Leadership in an Age of Radical Uncertainty | |
| Killing Complexity: Clearing the Runway for AI, Experiments, and Real Work |
Execute in the Moment
| Migration That Moves Fast: How Leading Brands Switch to Iterable in Weeks, Not Months | |
| How Leading Brands Leverage Data to Scale Personalization | |
| Inbox by Design: How Leading Brands Protect and Scale Email & SMS Deliverability | |
| Intelligent Journeys Deep Dive: Anatomy of a High-Performing Reasoning System | |
| Governed Speed at Scale: How AI Creates Strategic Advantage Without Risk | |
| From Fragmented to Fluid: How Brands Power Consistent Moments Across Every Channel |
Iterable Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.
Onboarding with Iterable Workshop (April 21, 1:00 PM – 3:00 PM)
New to Iterable? Start here.
In this two-hour, hands-on session, we’ll walk through everything you need to get up and running: account setup, building campaigns, creating journeys, and core deliverability best practices (yes — including how to warm up an IP the right way).
Recommended for: New Iterable customers and teams evaluating Iterable
Iterable AI Workshop (April 21, 3:00 PM – 5:00 PM)
Ready to bring AI into your everyday marketing?
This intermediate workshop shows you how to use Iterable’s AI features—Journey Assist, Channel Optimization, Predictive Goals, and more—to work smarter, not harder.
You’ll learn practical ways to let AI boost performance, guide decision-making, and unlock new opportunities across your campaigns.
Recommended for: Current Iterable customers and teams evaluating Iterable
Iterable Experts Workshop (April 21, 1:00 PM – 5:00 PM)
Already comfortable inside Iterable and ready to level up?
This advanced, four-hour workshop goes deep into the features power users rely on every day—data hygiene, segmentation, A/B testing, personalization, Catalog, the new Content Library, and more.
You’ll leave with sharper skills, stronger strategy, and new ways to get more from every campaign.
Recommended for: Marketers who’ve completed the Iterable Foundations learning path and certification.
Please note that if you sign up for the Iterable Experts Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
Tickets
Choose between two options when reserving your place at Activate Summit. Get a full access pass for all the can’t-miss sessions, and add workshops to level up your Iterable skills.
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
Special Launch Price
(ends 12/19)
(ends 12/19)
$199
Super Early Bird
(ends 2/13)
(ends 2/13)
$599
Early Bird
(ends 3/20)
(ends 3/20)
$799
Regular Price
(ends 4/23)
(ends 4/23)
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
Special Launch Price
(ends 12/19)
(ends 12/19)
$399
Super Early Bird
(ends 2/13)
(ends 2/13)
$799
Early Bird
(ends 3/20)
(ends 3/20)
$999
Regular Price
(ends 4/23)
(ends 4/23)
$1,199
Type
Special Launch Price
(ends 12/19)
(ends 12/19)
Super Early Bird
(ends 2/13)
(ends 2/13)
Early Bird
(ends 3/20)
(ends 3/20)
Regular Price
(ends 4/23)
(ends 4/23)
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
$399
$799
$999
$1,199
Watch On-Demand
Watch highlighted sessions from last year’s Activate
Our Sponsors
Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Aritzia, Iterable, Grammarly / Superhuman, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
JustAI is an AI-native marketing platform that replaces manual lifecycle workflows with AI-decisioning. Companies like Notion, Lemonade and Coursera use JustAI to scale personalization, run continuous experimentation, and drive measurable revenue outcomes, without complex rules, rigid segments, or heavy ops overhead.
NiftyImages makes it easy to deliver personalized user experiences at scale with dynamic content such as custom countdown timers, live polls, personalized charts, and live images powered by API data. Our easy to use and affordable platform enables any team to create impactful campaigns without developers or big budgets.
Sageflo is the distributed marketing solution that empowers franchise, multi-brand, and regional teams to send email, SMS, and more to local audiences. With seamless Iterable integration, branded assets, guardrails, and streamlined approvals, Sageflo helps leading brands drive loyalty and sales through hyperlocal, community-focused marketing.
Venue & Hotel
Activate Summit will be held at the InterContinental Los Angeles Downtown. A block of rooms have been reserved at the conference hotel and the room rate for Activate attendees is $328/night. All reservations must be made by Saturday, March 21, 2026. Please note, attendees are responsible for their own bookings and cancellations.
InterContinental Los Angeles Downtown
900 Wilshire Boulevard
Los Angeles, California 90017
FAQs
When and where is Activate Summit?
Activate Summit will be held at the InterContinental Los Angeles Downtown from April 21 – 23, 2026.
What is the dress code for Activate Summit?
Business comfortable attire is recommended for all Activate functions. A jacket or sweater is recommended for air-conditioned rooms at the InterContinental Hotel.
What if I have a dietary restriction?
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at [email protected].
Which airport should I fly into?
The InterContinental recommends flying into LAX, though travel time to downtown can vary depending on traffic. Burbank (BUR) is another smaller and sometimes more navigable option.
What is the registration cost?
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
How do I get an invoice?
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to [email protected] to receive a new copy of your invoice.
Can I transfer my ticket to a colleague?
We understand plans change. Please email [email protected].
Where should I send my media inquiry?
Please email your media inquires to our PR team at [email protected].
I’m interested in being a session speaker. Who do I contact?
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2026 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.
What is the registration cancellation policy?
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email [email protected].
What is the hotel cancellation policy?
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Is there a group rate available?
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
How can I get help with accessibility during the conference?
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at [email protected] and we’ll connect you with a representative who can assist you.
Are meals included in my registration?
Meals are provided for all attendees for breakfast, lunch, and refreshments during the main conference days (Wednesday, April 22– Thursday, April 23). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 21, and at the Iterable Party on Wednesday, April 22.
Daily meals have been designed to accommodate gluten, dairy, and nut-free attendees. Vegetarian/vegan options will also be offered.
Is there a discount for non-profit organizations?
We do offer a special rate for non-profit organizations, please email [email protected] to learn more.
How can I attend a Pre-Conference Workshop?
Register for Pre-conference Workshops using the registration form above.
Will an event code of conduct be upheld? Where can I review the full code of conduct?
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Speak at Activate
Applications for this year are closed, but we’re always scouting new speakers. Submit your details anytime and we’ll review for upcoming events.
Contact us
Have questions or comments? Reach out to us at [email protected]
