Intro
A friend of mine asked me a question:
“Ok, I keep hearing about google +. Is it better than facebook? Whats the difference??”
I tried answering on Facebook, but as usual my comment was too long. But that’s not a problem, because now that I’ve moved my response here, I can get a lot more detailed. I hope others find my answer useful too, because it’s a very relevant question right now while Google is finally serious about stepping up to the Social Media plate. (This isn’t just Google Buzz 2.0.) So, is it time to convert, expand, or move along? Read on and decide for yourself.
Response
I wouldn’t say Google+ is any better than Facebook or any other Social Media outlet. It has many similarities to Facebook in that you have a news feed of all the people in your social circles and you have a profile with all your info, but it’s also like Twitter in that you can add anyone, whether they want you to or not, and not only get the news you want from the people you want, but also interact with their posts. Although there are a number of similarities, there are also many differences. The biggest difference, though, is Circles.
Circles
Circles are a way to group people so you can limit who you interact with and how you interact with them. You can create as many circles as you want, and you can add people to as many circles as you want, and they have no way of knowing which circles they are in. Then when you post, you decide what circles can see your posts. And when you add information to your account, such as work history and the past locations you’ve lived, you can restrict who can see it. Essentially, any person in the world can add you if they can find you, but they won’t be able to see anything unless you add them to a circle with privileges, or post to Public.
By default, a new Google+ account has four circles: Friends, Family, Acquaintances, and Following. Those in the Friends circle can finally include only those you consider close. Those who aren’t close go in Acquaintances. Those you don’t know but want to hear from anyway go in Following. Family is obvious, though, as the circle indicates, you can limit the number of in-laws if you wish. 🙂 The thing is, Google+ doesn’t add anyone to any circles, so you decide who’s in your Family, Friends, Acquaintances, and Following, and unlike the joke parents have told for decades, “I put you in my circles and I can take you out!” is actually true.
Those four circles are handy to start with, but the cool stuff comes when you add more circles. You can add people to a Book Club circle, for example, and then when you make a post to that circle, no one outside of the circle will see it. In other words, you avoid cluttering other contacts’ feeds. You can also view your feed by a specific circle. So I have a Geek circle where I follow a few geeks in the media (most are also in Following) and have a few geek friends (most are also in Friends). When I want to see geek news, I change my feed to my Geek circle. And when I have something particularly geeky to say or share, I share it with my Geek circle. No one outside will see it, so they aren’t bothered. And anyone in my Geek circle won’t have it on their feed unless they’ve added me to their own circles. If they haven’t, the only time they’d see what I shared with them is if they visit my wall on my profile.
This is powerful stuff. With Circles you can interact with everyone from your grocery store clerk to Mark Zuckerberg (founder of Facebook), and you can still limit how others can interact with you. It’s wide open and still very secure.
(Edit: Facebook has a similar feature called Lists. It’s been around since the beginning of the service, but it’s gone through a few metamorphic changes as the engineers tried to find its place. I personally never used it. I didn’t see the need. In addition, it was awkward and hard to organize, especially if you decided to use the feature later, when you already had a few hundred friends. I’m not the only one who felt this way (Zuckerberg himself said, “Nobody wants to make lists.”), so a few engineers at Facebook made a quick hack called, appropriately enough, CircleHack. You can read about it here. It brings a drag-and-drop interface (complete with circle graphics) to Facebook that works with and simplifies your existing lists. This makes creating lists far easier, but it doesn’t make using them any easier. Anyone who’s poked around Facebook’s settings knows how awkward it gets if you do anything but type a status and hit Share. Also, these list settings are not available on mobile apps, whereas the Google+ app features circle settings very prominently. If you’re worried about what Facebook will change next, I’d be looking at Lists right about now.)
Chat
So, you may have gathered that Circles is an incredible feature, but that’s not all the Google+ brings to the table. With all the integration with other Google services, Gmail is just a click away, and you have access to all your GTalk friends right from the main page. In addition, you can add circles to your chat experience and both see if others you follow are available for chat and let those you follow know that you’re available. (Surprisingly, I could have a video chat with Timmy, the mascot of ThinkGeek.com, if I felt so inclined.)
Hangouts
There’s also Hangouts, if a one-on-one chat experience isn’t enough for you. When you create a Hangout, anyone in the circles you give access to will be able to join the Hangout and experience a video chat with all parties. How’s that for conference calling your friends? (Also, the little pop-up that starts the experience reminds you to check your hair and microphone level before proceeding. So thoughtful…)
Sparks
There’s another feature that’s unique to the Google+ experience, and it’s called Sparks. What Sparks does is let you do a Google search of news feeds and subscribe to the page of results. If you have interests like “Android”, “Botany”, or “Water Purification in Third-World Countries” you can create a spark in your side panel just for those. Think of these as Likes in Facebook land (not the the Likes you do on posts and comments, but the ones on things with Facebook pages). You can click on a spark just like a circle, and it will show the most recent results of the search in your Stream. Unlike Facebook, your sparks are private. No one will know that you really love Miley Cyrus if you only have a spark about her and haven’t added her to your circles.
Other Benefits
Another feature that’s a huge + (teehee) for grammar nuts is an Edit button on all your posts and comments. That’s right, you no longer have to delete and re-enter or post an embarrassing “*” comment to correct mistakes. However, next to the time-stamp on your comment will be a parenthetical time-stamp of your editation.
Android
If you happen to have an Android phone, more fun can be had. The official Android app includes support for a feature called Huddle. This is about the same as a Hangout without the video and audio. It’s a group messaging party that’s currently only accessible to users of the app.
The app also allows you to upload pictures and videos from your phone very quickly and easily, and includes many options to restrict what will be uploaded and when it will be uploaded (such as when connected to a WiFi network and the phone is plugged in). It also has GPS features integrated with Google Maps, so you can share exactly where a post was made, if you wish. And you can also use your present address to view a Nearby feed, which shows all Public posts from people that posted near you.
Problems & Annoyances
Now that may be a lot of coolness, but the service is still young and has some issues.
- Although many of my friends say it looks cleaner, I think it looks more cluttered. The font size is much larger, but the width is the same. This makes for taller posts that are harder to read. At least there are no ads, but I haven’t seen those in Facebook for a long time either.
- Finding friends is awkward. When you visit the Circles tab, you’re presented with three sections: “People in your circles”, “People who’ve added you”, and “Find and invite”. You’ll spend the most time in the last one, but it’s name is misleading. There is currently no way to invite people to Google+ in this view. All you can do is add them to your circles so that they’ll be properly sorted once they do get an account. Granted, the default setup allows you to share your posts with them anyway via email, but having the invite option right where it says it should be would be great. The only invite button on Google+ is currently on the bottom right pane of the main page, and it disappears sometimes when Google thinks they’ve reached their limit of testers for the time being.
- It doesn’t have any support for Groups like Facebook does. I run three groups on Facebook and I’m a member of several more. Sure, if I want to send a message to everyone in the group, I can create a new circle, add them all, and post to just them. But they might not see it if I’m in a circle that they don’t view frequently. And if others in the group want to send a message to the whole group, they’re out of luck unless everyone in the group has the same circle setup.
- There’s currently no integration with Google Calendar. Do you like people remembering your birthday on Facebook? Well, they won’t know on Google+.
- Google Search isn’t as well integrated as it could be either. You can search for people, but you can’t search through posts and comments.
- You can’t set your feed to show a selection of circles; only all at once, or one at a time. And there’s no way to order your circles to decide which ones show up in the side bar when it isn’t expanded. Right now, the four default circles show up, along with whatever circle happens to be the first custom circle, alphabetically. You can leave your list of circles expanded, but it pushes Sparks and Chat off the screen if you have a lot of circles (which you probably will if you keep things organized well enough).
- There is not way to post on someone’s wall. If you visit someone’s wall, you will see all the posts they’ve made that you have permission to see, but there’s no where to post something of your own. Instead, if you want to post to just them, you make a new post and change the share settings to only include them. Over time this may be preferred over Facebook walls, but it is a difference that takes some getting used to.
- Sparks are private. While some secrecy is good, it’s also fun to learn about mutual interests when stalking others on Facebook, I mean while learning more about your friends. About the closest thing you can do on Google+ is see who people have added to their circles. Again, you can’t see which circles people are added to, but it’s probably a safe bet that if someone added Josh Groban to their circles, he’s probably in Following and maybe a circle related to music, as opposed to a circle entitled “People I Would Kill If Given A Chance”.
- Sparks aren’t visible on the Android app. You can’t view them or add them at this time.
- Once you fill up the Circles view with custom circles, the Android app will no longer allow you to add circles. There is no restriction in the web experience, so this should be changed eventually…hopefully.
Wrap-Up
These are my impressions after a week on the service. Feel free to pipe in if you have any thoughts to share, or corrections to make.