Retention-first Subscription App for Shopify Fast-Scaling Brands

30% lower transaction fees, scalable feature depth and
merchant-first tailored support.

Start free on ShopifySee it in action

Trusted by growing SMBs worldwide

Why Joy

Because Joy is the only choice that makes sense

CLV-compounding retention engine

Loyalty, cancellation flows, smart dunning, and win-back - engineered together to compound customer lifetime value.

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Build to Order

Deep customization beyond off-the-shelf, concierge 1-on-1 onboarding, and free migration from any other subscription apps.

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Fair pricing

At least 30% less than same-tier apps - predictable, linear pricing that never punishes growth.

See how it works

Retention engine

A retention engine that compounds CLV.

Recover failed payments, win back churn, and reward loyalty - so lifetime value keeps compounding.

Smart dunning · retry flow
Failed payment
1st retry
2nd retry
Xth retry
Recovered

Payment recovered - the subscription keeps running.

If every retry fails

Do nothingPause subscriptionCancel subscription

Build to order

Any subscription model, built exactly to order.

Subscribe & save, prepaid, and build-a-box - with trials, tiered discounts, and any frequency. Deep customization beyond off-the-shelf, with free white-glove migration from any other subscription app.

  • Subscribe & save, prepaid & build-a-box
  • Tiered loyalty discounts
  • Widgets themed to your brand
  • Admin & Storefront API
  • Free white-glove migration
marinevitality.com.au
Image

Marine Vitality Mussel Powder

Mussel powder · 150g · for dogs

Visit site

Subscribe & Save 20% on first order

One-Time PurchaseA$127.50 A$119.97

✓ Free Shipping On Orders Over $80

EOFY SALE: 20% OFF
Auto Delivery Every 30 or 60 DaysA$102.00 A$127.50

✓ Free Shipping On All Orders (additional 10% off)

✓ Cancel anytime

Delivery frequency

Every 30 daysEvery 60 days
  • Perfect for Large Pets: the easiest way to keep your dog’s nutrition consistent.
  • Total Cost Per Day: from $1.34/day on a 30-day subscription.
  • Total Convenience: automatic monthly delivery right to your door.
  • Flexible Scheduling: your billing cycle begins the day you first subscribe.
  • Total Control: subscribe, pause, or opt out anytime - no hidden fees or lock-in.
  • Free Shipping: always included with your subscription.

First order 20% off (EOFY) - order 2 onward gets 10% off automatically.

Fair pricing

Fair pricing that never punishes growth.

The lowest transaction fee in the segment - at least 30% less than same-tier apps. Predictable, linear pricing with a genuinely usable Free Forever tier and no feature gates.

  • Lowest transaction fee in the segment
  • At least 30% less than same-tier apps
  • Free Forever - 50 active subscriptions
  • No feature gates or surprise tiers
Cost vs. revenue
Subscription revenue$0

What you pay as it scales

Joy0.75% · lowest
Other mid-tier apps≈ 1.5× the fee
Enterprise apps% + per-order fees

Same revenue - Joy’s fee climbs the slowest. Growth never gets punished.

Retention-first toolkit

Every tool to retain, recover & compound revenue.

Powering the leading brands in every vertical

MYHIXEL
Apotheke Zaversky
Pentasure Nutrition
Celavista Laboratories
RevitalGlow
Official Aida Store
Kireishop
GALILEO FARMA

Case studies

Real merchants. Real strategies.

See how Shopify stores across industries compound recurring revenue with Joy.

Stop leaking subscribers. Start compounding revenue.

Join 5,000+ merchants who started free. Our team configures everything. You pay nothing until you earn.

Install free on ShopifyTalk to sales
  • Free migration from any app
  • No credit card required
  • Lowest fee in the segment