Brand Strategy and Visual Identity

Strategic brand systems for companies
and institutions built to endure.

The Symbol

The circle with the vertical line
represents a typographic axis —
a fundamental structural principle
in type design.

The axis divides the circle into two fields, expressing the idea of duality. The symbol represents design as a dialogue between two forces.

Research
Expression
Concept
Form
System
Emotion
Structure
Movement

Every project moves
between these poles.

Selected Projects
ICWE
ICWE Corporate Visual Frameworks
Motion Identity Systems
Plan B Investments
Plan B Investments Brand Strategy
Visual Identity Systems
Corporate Visual Frameworks
Motion Identity Systems
Czech Neurosurgical Society
Czech
Neurosurgical
Society Institutional Identity
Future Typo
Future Typo Visual Identity
Custom Type Design
Motion Identity
Spatial Visual Systems

Strong brands emerge
from clear systems.

Studio

Jan Tomas Studio develops strategic brand identities and scalable visual systems for institutions and global brands.

With more than twenty-five years of international experience, the studio combines strategic direction with rigorous visual execution to build long-term brand clarity.

The systems are shaped by long-term typographic and spatial research and extend into motion, forming coherent identity systems for digital environments.

The work is further informed by Future Typo, an independent research platform exploring advanced typography, motion, and spatial design systems, developed since 1996.

The work is not trend-driven,
but built to endure.

Selected Clients

Accenture, Mercedes-Benz, Deutsche Bahn, Linotype, Monotype, and SCOTT Sports.

Services

Brand Audit and Strategic Direction
Brand Strategy and Visual Identity Systems
Corporate Visual Frameworks
Motion Identity Systems
Implementation and Brand Governance

Contact

For collaborations and inquiries — Connect via LinkedIn

The work is not trend-driven,
but built to endure.