Quality
Two-step editing by different specialists to ship polished, on-brand work.
Your Head of Content
Transform your content with strategic planning, expert editing, and automated updates - tailored to your business goals.
In the web content business since 2012.
Your Pillars of Content Excellence
Accuracy
Facts, prices, screenshots, data, company details kept current - manually or via automation.
Growth
Strategy, clusters, and interlinking that compound traffic and conversions.
Pick a Package That Fits
| Feature | Publish-Ready | Always Accurate | Growth Engine | Head of Content |
|---|---|---|---|---|
| Expert editorial approval | ✅ | ✅ | ||
| Two-step edit/proof | ✅ | ✅ | ||
| Fact check & validation | ✅ | ✅ | ||
| Data & screenshot updates | ✅ | ✅ | ||
| Strategy/audit & clusters | ✅ | ✅ | ||
| Interlinking optimization | ✅ | ✅ | ||
| Editorial dashboard + training | ✅ | ✅ | ||
| Monthly check-in & roadmap | ✅ | |||
| Data fetch integration | ✅ | |||
| Data fetch setup | ⭐ | ⭐ | ⭐ | ✅ |
| Interlinking boost sprint | ⭐ | ⭐ | ⭐ | ✅ |
| Editorial playbooks | ⭐ | ⭐ | ⭐ | ✅ |
⭐ Optional add-on to plug into any package
How We’ll Work
-
1
Intake
Goals, audience, and current assets.
-
2
Review
Audits, sample edits, and scope of data checks.
-
3
Plan
Prioritized roadmap with quick wins and compounding plays.
-
4
Execute
Editing, updates, interlinking, and dashboard rollout.
-
5
Track & iterate
KPI tracking and continuous improvements.
Ready to turn “good enough” into something that's actually good?
Take 2 minutes to see if we’re a good fit. I’ll identify your fastest wins, timelines, and pricing. No pressure. You’ll leave with a clear, actionable next step to make your content accurate, compelling, and compounding. Prefer email? Say hello at krol (at) karol.cc.
Things I'm building
YouTube
WP Workshop
WP Workshop is where I share simple solutions to common WordPress tasks. Follow the channel for quick tutorials, fresh perspectives on using WordPress, making your site more future-proof with AI, and getting to your online goals quicker.
Latest video
Webtools
Hoverly
A web tool for adding custom on-hover effects to links and subheads in WordPress. Choose an effect, customize it, and copy the generated CSS to your site. Compatible with all WordPress themes.
PocketZen
Any (former) Pocket users here? This tool lets you clean up your Pocket export files. Delete what you don’t need, filter and search by keywords, then export the results. Handles lists of 10k+ items with ease.
WordPress Plugins
Bulk Date Updates
A comprehensive WordPress plugin for bulk updating dates across posts and content with advanced filtering and safety features.
AI Editor at Your Service
Your friendly AI editor for WordPress. Automatically polishes your blog post content using OpenAI or OpenRouter models, directly from the post editor.
Queue Posts for Publication
A WordPress plugin that lets you define publication slots (e.g., "Mon at 1 PM") and then queue posts to be published at the next available slot.
Some of My Written Work
Themeisle
WPShout
NIO
Adobe
Ahrefs
WinningWP
Smashing Magazine
Ecommerce Platforms
WebsiteSetup
My book
- WordPress Complete: Build beautiful and feature-rich websites from scratch - Packt Publishing (2019)
FAQs
How does your two-step editing work?
An editor performs a deep edit for clarity, structure, and style. A second person proofreads to remove blind spots and fix fine-grained issues.
What if I just need a freelance blogger?
If you already have a solid content strategy and need someone to put it into action, I'm happy to help. I specialize in crafting clear, conversational articles that are enjoyable and easy to understand. I write about WordPress, ecommerce, website tools, and related topics.
What counts as a ‘piece’?
Typically a blog post, feature page, landing page, email sequence, or knowledge-base article. We’ll define your piece types during intake.
Do you work in our tools?
Yes! Google Docs, Notion, or your CMS - ideally WordPress. For workflow, I’ll roll out a Trello board (or map it to your tool) and train the team.
How do automated updates work?
Data fetch pulls from defined sources (e.g., pricing pages, logos, performance stats) and flags or refreshes items on a schedule. All data is updated monthly.
Can we start small?
Absolutely. Begin with Publish-Ready or Always Accurate, then expand to Growth Engine or the Head of Content package.
What's your favorite band?
Metallica - not that I need to tell you who that is.
What the Numbers Say
I’ve been actively tracking my content work for over 10 years now. In that time, I’ve produced more than 4,000,000 words (the equivalent of 270+ hours of reading) and usually have over 20 drafts in progress at any given moment.