HealthCanal is a U.S.-based publisher that reviews dietary supplements across categories like joint health, digestion, and general nutrition. While working as an SEO Specialist, I helped the site reach over 1 million monthly views before Google’s September 2023 Helpful Content Update (HCU). A major contributor to this success was the keyword research, especially the highly successful keywords, which ranked #1 on the SERP and generated significant traffic.
To develop the successful keyword research, I followed a structured SEO workflow:
This project functioned as a focused A/B-testing environment designed to build a social media presence from the ground up. The aim was to grow an initial audience organically and uncover the types of content that genuinely connect.
Key Results & Learnings:
Grew the page from 0 to over 1,000 organic followers in two months by continuously analyzing and improving content performance.
Ran extensive A/B tests on content formats - video, carousels, and long-form text to determine what drives impressions and engagement.
I helped the company grew to over 1,000,000 traffic and hit $1M.
I helped over 50 members in my community to grow their CV during the pandemic and 40 got remote jobs.
The partnership guidelines and negotiation template were developed as part of the company’s Standard Operating Procedures (SOP) through a structured, four-stage process involving research, mind-mapping, writing, and final proofreading with board approval. Drawing on articles, journals, and personal experience, the SOP combines both theory and real case studies to create practical, easy-to-follow workflows for employees.
As a result of implementing these SOPs, the company expanded to over 400 B2B partnerships - including big brands like Ritual, BetterHelp, PhenQ, and SkinnyFit.
Expanded over 400 B2B partnerships
