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The Future Is Fractional: Let's Be Awesome – Together
The Future Is Fractional: Let's Be Awesome – Together
Three years ago, we set out to deliver better results for brands, nonprofits, and businesses that have an urgent, ongoing need for brand content, creative campaigns, and the strategic marketing and communications plans to tie it all together.By 2022, the agency model had been broken for years. And as the pandemic ravaged the economy, the bloated ad industry did nothing to fix itself or improve its performance for clients with suddenly tighter budgets and smaller teams.So, we built a better model
CEO POV: Making Kindness a Core Value at Work
CEO POV: Making Kindness a Core Value at Work
When I founded Bond last year, there were lots of things to figure out – from accounting and office space to services and staff. And while there was SO much to navigate, I was crystal clear on one thing: that kindness is our most important core value.I know from personal experience that kindness is hard to come by at work because I spent more than 20 years in high-pressure corp0rate and creative roles. More often than not, transactional behavior and deadlines squashed empathy and meaningful rela
What to Know About Agencies – Before You Hire One
What to Know About Agencies – Before You Hire One
A journalist by training, I still love interviewing people. Today, these come in the form of conversations with business and nonprofit leaders who come to me either for friendly advice or as prospective clients on the hunt for a new creative partner.So many of these execs are really sharp and understand more than the basics of marketing and comms today. But still many have admitted to me that they were spellbound by bad actors at agencies who promised big things ahead, or became dazzled and dist
From the Social Desk: How to Build a Budget For Great Content
From the Social Desk: How to Build a Budget For Great Content
When it comes to strategic planning, it's easy to love the dreaming phase – those blue-sky sessions that crystallize your goals and aspirations – only to dread the follow-up actions: aligning big ideas with bandwidth and budgets. But here's the reality: Strategic planning only works if you consider every phase from ideation to implementation. And it doesn't have to be painful if you come to the table prepared with the right questions to ask. Here's our list of the top items to address with your
Top Tips for Answering a Reporter's Questions Via Email
Top Tips for Answering a Reporter's Questions Via Email
Email interviews are commonplace in media today. But for years they were rarely considered an acceptable form of information gathering or story mining in major newsrooms. That's because conducting interviews by email doesn't allow a reporter to build rapport with their source, or hear the tone of their voice when they're describing something important. Email also doesn't allow a journalist to pose spontaneous follow-up questions that really get to the heart of an issue. And written responses to
Team Bond's Specialties - Content, Strategic Communications & Creative
Team Bond's Specialties - Content, Strategic Communications & Creative
Team Bond is obsessed with making great creative and must-read content. But it's not enough to just build the things. That's why we also specialize in the kind of strategic marketing that gets those amazing stories in front of the right people.Over the last six months, our studio has helped challenger brands, travel and tourism organizations, cultural institutions and global nonprofits. And we're just getting started. Let's talk about your next project. We can't wait to meet you!
Get To Know Our Founder & CEO
Get To Know Our Founder & CEO
Sarah Schaffer is a leading brand marketing and communications strategist with deep experience in nonprofit, cultural and corporate spaces.
Write It Tight: 10 Common (and Cringeworthy) Writing Mistakes
Write It Tight: 10 Common (and Cringeworthy) Writing Mistakes
Team Bond can't stop editing. We notice bad punctuation on billboards while sitting in traffic, and scoff at grammar mistakes on product packaging at the grocery store. It's our burden to carry – and most of the time we do it silently. But when we see grammar or word choice mistakes in client copy, we find a way to gently point out the error. Why? Because knowledge is power.So, here we're spotlighting the 10 common grammar mistakes that make us cringe, in order of frequency. (Read: These are com
Three Ways Comms Pros Can Help Leaders Facing Big Change
Three Ways Comms Pros Can Help Leaders Facing Big Change
"America The Distracted"If Team Bond were writing a recap of 2025 thus far, that's the headline we'd choose to sum it all up. As U.S. legislators, titans of industry, nonprofit leaders, and the general public grapple with the anxiety and uncertainty brought on by unprecedented and sweeping changes, we're watching professional communicators step in to to deliver critical support. They're offering wise counsel to C Suite leaders on mission, vision and values; they're stewarding honest discussions
Read Our State of Play Newsletter & Subscribe To Get Future Editions
Read Our State of Play Newsletter & Subscribe To Get Future Editions
1) TikTok's rollercoaster ride continues while BlueSky's audience balloons 2) Media relations in 2025: Know the new players & understand the landscape. 3) LinkedIn's latest tips for boosting engagement are refreshingly specific.
2026 PR Glossary: Five Key Terms To Know When Working With the Media
2026 PR Glossary: Five Key Terms To Know When Working With the Media
Many industries rely on lingo – slang references, acronyms, terms of the trade, and more. The media uses tons of this language, and not being fluent can get you in trouble if you're a public-facing brand leader, a company spokesperson, or a comms pro working regularly with reporters. Why? Because misunderstanding a key term could lead to cringey quotes, inadvertent media leaks, or even a brand PR crisis. Here are four key terms to know when working with the media, plus a definition for "editflu
Top 5 Myths About Marketing & Communications
Top 5 Myths About Marketing & Communications
We meet with a LOT of prospective clients, and every lunch meeting, Zoom call or coffee talk is different. But lately we've noted a running theme - that old myths about our industry are baaaaack, and they're increasingly coming up in conversations about the business of marketing and communications. If you're hiring an agency for the first time or choosing a new firm through the agency review process, read this list before you sign. It just might save you and your creative partner a little time,
Let's Work Together
Let's Work Together
We listen, collaborate and deliver. Oh, and we're BIG on kindness. Let's talk about how our high impact/low ego approach can help you meet your goals. Email us at hello@bondstudios.online.
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