@kctruth
We cut the BS, find the truth and deliver smart, bold ideas for our clients.
Put a (Digital) Ring On It: A February Love Letter to Geofencing - KC Truth
Put a (Digital) Ring On It: A February Love Letter to Geofencing - KC Truth
It’s Valentine’s Day season and our clients have fallen in love… with geofencing. In the pursuit of capturing the hearts of our target audiences, we’ve discovered that one of the most effective Cupid’s arrows in our quiver is reaching consumers precisely where and when their interest peaks. In today’s fast-paced world of marketing, where connections […]
We're Paying Attention to Attention Metrics - KC Truth
We're Paying Attention to Attention Metrics - KC Truth
At KC Truth, we’ve always believed that building a brand starts with more than just an impression – it starts with capturing attention. And now we have deeper evidence. Initial findings show that leveraging an emerging class of “Attention Metrics” can drive key brand measurements such as awareness, perception, and familiarity. Attention Metrics go deeper […]
AI is Scary and 4 Other Reasons We Love It - KC Truth
AI is Scary and 4 Other Reasons We Love It - KC Truth
Why we believe new generative AI tools will become foundational to the agency of the future.
KC Truth Adds Director of Business Development - KC Truth
KC Truth Adds Director of Business Development - KC Truth
5 Common Fetishes of the Advertising Professional
5 Common Fetishes of the Advertising Professional
Revolving Door Agency Moves: Cactus, KC Truth, Mediahub & More
Revolving Door Agency Moves: Cactus, KC Truth, Mediahub & More
The biggest moves made in the world of agencies this week.
KC ON AIR - True Fiction Podcast with Robb Burnham
KC ON AIR - True Fiction Podcast with Robb Burnham
Creatives Were Jealous of These 13 Campaigns in 2021
Creatives Were Jealous of These 13 Campaigns in 2021
From brilliant PSAs to unexpected collaborations, this work made creatives green with envy.
INFINITE POSSIBILITIES OF THINKING INSIDE THE BOX - MIKE CRONIN
INFINITE POSSIBILITIES OF THINKING INSIDE THE BOX - MIKE CRONIN
FEMALE FOUNDERS: SUE KRUSKOPF AND AUTHORITY MAGAZINE
FEMALE FOUNDERS: SUE KRUSKOPF AND AUTHORITY MAGAZINE
An Interview With Candice Georgiadis
We're Winning! - MN Fast 50 Award
We're Winning! - MN Fast 50 Award
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