@keithslam
Marketing executive who loves to build something out of nothing
"I can't help if you know everything already."
"I can't help if you know everything already."
Starving for Leads? Why Marketing Isn't Optional đ¤
Starving for Leads? Why Marketing Isn't Optional đ¤
Builder vs. Operators
Builder vs. Operators
Stop petty fights between Sales and Marketing
Stop petty fights between Sales and Marketing
Most businesses are not a zero-sum game
Most businesses are not a zero-sum game
Go To Market! Fractional GTM with Keith Lam
Go To Market! Fractional GTM with Keith Lam
For our Founders Pack January Ask Me Anything we talk with Go To Market Expert Keith Lam Principal of Rebel https://www.linkedin.com/in/keithlam/
Founder-led sales were all about trust, so continue that...
Founder-led sales were all about trust, so continue that...
#StartupFounders, think of how you got your first one to ten customers. Was it because of your MVP features, benefits, ROI, pricing, or dynamic personality? Probably not, except maybe your dynamic personality.
Beware the startup marketer who has a âsystemâ?
Beware the startup marketer who has a âsystemâ?
Do you have a painkiller or vitamin solution?
Do you have a painkiller or vitamin solution?
Do you need a full-time or fractional marketer?
Do you need a full-time or fractional marketer?
Tech startups don't need Marketing, right?
Tech startups don't need Marketing, right?
So, I have heard, felt, and experienced this in the tech #startup world. "Anyone can do marketing and messaging nowadays with the tools available, especially ChatGPT.
Does your company have "rizz"?
Does your company have "rizz"?
Have you heard the term "rizz"? It is short for "charisma." It is the ability to charm or woo a person.
Startups - Which comes first? Sales or Marketing?
Startups - Which comes first? Sales or Marketing?
How to move away from Founder-Led Go-To-Market
How to move away from Founder-Led Go-To-Market
Rebel GTM recently had a panel discussion with three early startup founders and CEOs about Go To Market challenges, opportunities, and growing the business. On the panel were Ellen Goodwin, Co-Founder and CSO of Artifcts, Guarav Mehra, CEO of Atheer, and Maleka Momand, Co-Founder and CEO of Esper.
Tips on scaling startups from $1M to $10M+
Tips on scaling startups from $1M to $10M+
Rebel GTM had a panel discussion with mid-growth CEOs and founders on what needs to change as they scale up their businesses. Our panel consisted of Darpan Saini, CEO of App0, Megan Fanale, Co-founder of Abilitie, and Sean Shahini, Co-founder of Inorsa.
Top six PR and communication actions that work for startups
Top six PR and communication actions that work for startups
Rebel GTMâs Go-to-Market Summit in July provided us with great insight into PR and communication for startups. Our fantastic session with our good friend, Caitlin Haskins of 10Fold Communication, provided six actions to develop a PR and external communication strategy.
Fractional or full-time marketer for a startup
Fractional or full-time marketer for a startup
#fractional is a newer business term that has been more frequently used to denote using part-time consultants that fill in executive or higher-level roles on a part-time basis. You have probably seen titles of fractional CEOs, CFOs, and CMOs.
Linear GTM is out. Growth loops are in
Linear GTM is out. Growth loops are in
Product-Market-Fit vs. Go-To-Market-Fit - You need both!
Product-Market-Fit vs. Go-To-Market-Fit - You need both!
How to Overcome a sales "No Decision"
How to Overcome a sales "No Decision"
Business Decisions are Emotional As we discussed in my last article, "How Prospect Theory Affects Product Marketing and Sales," business purchase decisions are mostly based on emotional comfort and safety. Prospect theory says that the pain of a loss is 2X more powerful than the pleasure of a gain.
How Prospect Theory Affects Product Marketing and Sales
How Prospect Theory Affects Product Marketing and Sales
What is the difference between product benefits and features?
What is the difference between product benefits and features?
Startups - You have already started your Go-To-Market
Startups - You have already started your Go-To-Market
What marketer to hire first?
What marketer to hire first?
Learn Collaborative Leadership Through Volunteering
Learn Collaborative Leadership Through Volunteering
Behavioral Investing and Finance
Behavioral Investing and Finance
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