The Ken

The Ken has been a member of Linktree for 3 years and joined in September 2022. Besides social media accounts, thekenweb has populated their site with A Bank in All But Name: Bajaj Finance - The Ken, Subscription, INTERMISSION on YouTube, Zero Shot, Podcasts, Newsletters, Visual Stories, Gift a Subscription, All Stories, The Ken's Gifting Guide - The Ken, Our Team, Careers, Individual Subscription, AI, 2026, and balancing loops - The Ken, Campus Subscription, What will bring ambition back from the dead? - Two by Two by The Ken, Corporate Subscription, Stop slamming mutual funds for investing in ‘overvalued’ IPOs, Why Airtel Payments Bank sees its #1 future tied to being your #2 - The Ken, The fly in Bharat Electronics’ ‘make and sell globally’ ointment - Long and Short by The Ken, The ChatGPTficiation of Indian fintech is here - The Ken, Homeostasis, education, and default-living - First Principles by The Ken, Bajaj and Ather can’t use the India fix for their China problem - The Ken, Indian Hotels’ Puneet Chhatwal on why moving from Taj to Ginger is no longer a demotion for his team - The Ken, The numbers behind OpenAI and Perplexity’s deals with Jio and Airtel - Two by Two by The Ken, They slowly built a $600 million business storing grain. Then prices crashed - The Ken, Bajaj Finance reveals its best-kept secret - The Ken, Can a PE firm not be greedy? A US firm’s India IPO offers a clue - The Ken, Bata India’s dark horse is hobbled by a Crocs-shaped wound - Trade Tricks by The Ken, Zero Shot E07 - Synthetic musical artists, the Nifty Fifty and Magnificent 7, Big AI’s ‘zero f***s given’ era | Podcast on Spotify, PVR Inox wants to run its cinemas like hotels - The Ken, Confronting organisational rot, falling wages in India, Google’s sleeper AI hit - Zero Shot by The Ken, A PE giant’s plan for VLCC in the Ozempic age: yet more weight-loss clinics, Banks love retail borrowers. Retail borrowers love loan apps - The Ken, Big AI shows up in India. The antitrust regulator hasn’t got the memo - The Ken, Lenskart, Groww, and the ‘doosra’ for IPO-ready profits, MG Windsor supercharged India’s EV market. It’s losing juice now - The Ken, The great big IPO - Two by Two | Podcast on Spotify, The price Havells paid to become a household name - The Ken, “The mithai shop was India’s original QSR”: Bombay Canteen’s Sameer Seth, Yash Bhanage - Trade Tricks by The Ken, Fewer cases, longer wait: India’s antitrust cops must fix this math - The Ken, Pine Labs’ $3-billion test: can old fintechs still build new moats? - The Ken, 'I automated 20 hours of my work': What AI really does to your job - The Ken, What exactly are Swiggy investors buying into? - Long and Short by The Ken, ‘Made by humans’, Perplexity says the quiet part out loud, AI in courtrooms - Zero Shot by The Ken, India’s e-bus dream is finally coming to life. The power grid can’t keep up - The Ken, The rich can now invest abroad. The common investor is still waiting - The Ken, Why Prosus boarded Ixigo’s Ship of Theseus - The Ken, Zepto’s high-wire act: being Dmart in a 10-minute world, Indian VCs’ newfound love for deep tech: a step change or in lockstep? - The Ken, How Physicswallah escaped the startup math of giving everything away - The Ken, Daring i-bank Avendus has a suitor in staid Mizuho. What comes next? - The Ken, Domino’s outdid its peers on the QSR front, and now it wants to push the envelope - Trade Tricks by The Ken, From CAs to doctors–everyone is automating away hours of work - 90,000 Hours by The Ken, Smartworks didn’t pivot. The market did - Long and Short by The Ken, TISS is starting to look more like an IIM than TISS - The Ken, Young, skilled and floundering: Overcoming the hope gap - The Ken, Stranger things at RRP Semiconductor… - Long and Short by The Ken, India’s innovation engine works. About 5% of the time - The Ken, Perplexity kills student incentives, moving past peak Nvidia, the Google Empire strikes back - Zero Shot by The Ken, Why Youtube thinks Flipkart, Nykaa tie-ups can help it woo Instagram’s shoppers - The Ken, How do we reimagine hospitals from scratch? - Two by Two by The Ken, CBSE’s big AI experiment: teaching machines without the machines - The Ken, ChatGPT is everywhere. Not everyone is impressed - The Ken, India’s first data-centre IPO shows what to fix before India can scale AI - The Ken, Abbott, Medtronic stop worrying about the stent price cap and start loving India - The Ken, Why Pepsi’s biggest bottler in India wants to sell alcohol - Trade Tricks by The Ken, When Trump made H-1B visas costlier, these workers saw the silver lining - Daybreak | Podcast on Spotify, Indian tech companies are spawning an ‘ambitionless’ generation - The Ken, What 1,500 responses from The Ken’s readers reveal about ChatGPT in schools - The Ken, Project Mohali: Inside Plaksha University’s grand plan to turn tech education on its head - The Ken, Colgate has little to smile about - Trade Tricks by The Ken, How AI turned banks’ risk data into advertising - The Ken, Ex-founders get a bad rap, but they’re exactly who enterprises need - The Ken, Hatsun is scripting a comeback - Long and Short by The Ken, Amazon app’s ‘hidden’ tab shows why its third healthcare bet in India is also stalling - The Ken, Meesho has come a long way. How much farther can it go? - Two by Two byThe Ken, Digital gold in regulatory no-man’s land… - Ka-Ching! by The Ken, Microsoft is losing its lead in AI - Zero Shot by The Ken, The infinite game and the player - First Principles by The Ken, Motilal Oswal’s favourite game is one that can make—or break—the house - The Ken, India’s new labour rules expose the overtime glitch - Make India Competitive Again by The Ken, Can Duolingo keep India speaking when AI can translate everything? - The Ken, This athleisure brand tailors for the everyman over gymbros - Trade Tricks by The Ken, The welcome plainspeak of shareholder letters - Long and Short by The Ken, One-human unicorns, Suno’s musical future, ‘back to the age of research’ - The Ken, An illustrated portrait of Flipkart’s firefighter-in-chief - The Ken, Uttar Pradesh repelled companies for decades. It now makes half of India’s smartphones - The Ken, Bitcoin’s ‘rat poison’ endgame… - Ka-Ching! by The Ken, The bro-ification of business and tech podcasts - Two by Two by The Ken, Flipkart needs the magic of Nandita Sinha—the Myntra boss who wasn’t supposed to be one, Indian robotics-toy maker Miko is doing what some Silicon Valley ones couldn’t - The Ken, The last keiretsu: Circular deals, weak links, and fair-weather friends - The Ken, A Fourier analysis of our lives and careers - First Principles by The Ken, Digital fraud is a human problem. There’s no app for that - The Ken, Parag Parikh MF: the rebel that finally conformed - The Ken, Magnolia Bakery’s latest outlet is all hype. But maybe that’s okay - Trade Tricks by The Ken, Handwritten chaos vs machine order: how AI is splitting India’s judiciary - The Ken, Amagi’s IPO isn’t an exit story. It’s a stress test - Long and Short by The Ken, Boeing to Wonderchef: Aequs’ disparate clientele tests its manufacturing edge - The Ken, People evaluating people, AI’s changing seasons, shattering the mobile internet - Zero Shot by The Ken, Phonepe shows why payments companies can’t keep up with the e-commerce act - Ka-Ching! by The Ken, A former i-banker’s productivity fix for India’s $30B dairy industry: listen to the farm, not the farmer - The Ken, Gig work takes over the college classroom - The Ken, Disney capitulates to OpenAI - Zero Shot by The Ken, Packaged food intelligence is finally here. Will brands beat regulators in adopting this? - The Ken, Only 30% invested from a Rs 10,000 cr startup fund. Yet India obsesses over a new fund - The Ken, How Indigo ran out of pilots—gradually, then suddenly - The Ken, Godrej, Mamaearth, and the comeback of men’s cosmetics - Trade Tricks by The Ken, Bigness = big rewards in India’s stock market - Long and Short by The Ken, What does it take to build a new tech city? Ask Karnataka’s neighbours - The Ken, Rupee on a free fall. What would you take: red pill or blue pill? - Ka-Ching! by The Ken, Persistent Systems didn’t fumble succession. Its stock jumped almost 900% - The Ken, India finally thinks big on nuclear energy. An American company hard-sells its small reactors - The Ken, The zero-sum stage - Zero Shot by The Ken, India’s AI still doesn’t speak India. Can it? - The Ken, Decoding EPFO’s new withdrawal rules - Ka-Ching! by The Ken, The strange story behind RRP’s 900X stock jump and India’s chip fever - The Ken, Meesho’s success story is written in cash but investors now see risk - Daybreak | Podcast on Spotify, Why the old B-school model is changing - The Collection by The Ken, NBFCs find a lucrative business, and it’s not lending - Long and Short by The Ken, The wrong race, India needs its own datasets, why AI can’t ‘learn’ - Zero Shot by The Ken, How India’s call centre industry is being rewritten by AI - Daybreak | Podcast on Spotify, Blackberry’s second act finds its home in India - The Ken, Inside India’s great back-office glow-up - 90,000 Hours by The Ken, The bane of Barbeque Nation - Trade Tricks by The Ken, How Trump became Indian apparel makers’ unlikely saviour - The Ken, If AI is really changing everything… where’s the evidence? - The Ken, Shopping at an Indian airport? Almost everything you touch could belong to Adani - Daybreak | Podcast on Spotify, The tech pilgrimage reversal: Bengaluru heads to the Bay - Zero Shot by The Ken, The lazy girl's guide to building quiet wealth - Daybreak | Podcast on Spotify, 21 grams—The First Principles Coffee Survey - First Principles by The Ken, Null state - First Principles by The Ken, Africa wants to emulate India’s startup success. But Africa’s top VC doesn’t want to emulate Indian VCs - The Ken, E-commerce still spends on marketing. It’s just getting picky - Trade Tricks by The Ken, A $500 million fintech takes a risky swing at a $135 billion NRI money stream - The Ken, The market highlights of 2025 - Long and Short by The Ken, Can Apollo Hospitals fix its digital cash burn with Rs 299 from 10M users? - The Ken, The year that was Ka-Ching!: Banks, Bills, and the Bullion - The Ken, The Ken’s most gifted stories of 2025: What readers shared, and why it mattered - The Ken, Stories that took you there: The Ken’s best on-ground reporting of 2025 - The Ken, Contrarianism and capital markets - The Ken, The Ken’s best interviews of 2025: Conversations that made sense of an uncertain year - The Ken, The year in data: Editorial design that told big stories in 2025 - The Ken, From the inbox: The Ken’s essential newsletters of 2025 - The Ken, The Ken listens: The podcast episodes people talked about in 2025 - The Ken, Where to invest Rs 1 lakh, Rs 10 lakh, Rs 1 crore - The Ken, Manus gets the best of both worlds—Chinese development for a global product - The Ken, The January Chasm - The Ken, Are India's next 1,000 startups ready to headquarter in Gandhinagar? - The Ken, ‘India missed one robotics bus. The next one is still catchable’ - The Ken, Dixon, Syrma SGS nailed Make in India. How long before they ditch borrowed tech? - The Ken, Deepinder Goyal learns the cost of ‘going direct’ - Trade Tricks byThe Ken, 14,000 stalled e-buses. How many agencies does it take to fix them? - The Ken, Siddhartha Bhaiya’s untimely passing - Long and Short by The Ken, Decathlon tests fashion through grocery-speed quick commerce - The Ken, Amazon Pay is treading the road not taken by Google Pay - Ka-Ching! by The Ken, India’s alternative funds are under pressure. The rich still love them - The Ken, The private-equity handbook for turning non-profit schools into cash cows - The Ken, Why the new education bill is the opposite of what India needs - The Ken, New Dmart CEO wants to borrow a leaf from Unilever’s playbook - Trade Tricks byThe Ken, New data law has HDFC Bank, Amazon, Paytm, and others shopping for help - The Ken, Why Indigo would annoy flyers and not investors - The Ken, Why Tonbo wants credibility when its investors are seeking liquidity - The Ken, The fixed deposit deserves a Budget break... - Ka-Ching! by The Ken, 50,000 students walk into India’s farm-reform experiment. Willingly or not - The Ken, Congruence - First Principles by The Ken, Fly me to the moon—and back, despite PSLV failures - The Ken, Groww’s Esop blowback: is what’s good for employees awful for investors? - The Ken, Jiomart’s quick-commerce mystery - Trade Tricks by The Ken, La Renon’s one-in-a-1,000 pharma bet has PE firms in a frenzy - The Ken, Is EPFO the reason your employer isn’t depositing your provident fund? - The Ken, Hosur powered India’s EV boom. So why are companies heading to Sambhajinagar? - The Ken, Chatter and clatter around TCS’ AI play - Long and Short by The Ken, UPI’s credit fix finds the right timing - Ka-Ching! by The Ken, Hope IS a strategy - First Principles by The Ken, India’s private schools want autonomy. The government may finally allow that, ‘A very Chinese time’ for OpenAI - The Ken, Deepinder Goyal and Navil Noronha: a study in contrasting exits - Trade Tricks by The Ken, Shadowfax pays today’s nosebleed prices for Delhivery’s old advantage - The Ken, Waaree’s unusual solar value chain - Long and Short by The Ken, Narayana Health’s Viren Shetty on learning ‘how much insurance is about selling and how little about health’ - The Ken, Would you trust AI to be your money-whisperer? - Ka-Ching! byThe Ken, A Dmart playbook that’s making Cult.fit sweat - The Ken, The Ken’s most gifted stories of 2025: What readers shared, and why it mattered - The Ken, Your phone number is at the center of a fight between Zomato and Indian restaurants - The Ken, the-ken.com, What will bring ambition back from the dead? - Two by Two by The Ken, Make India Competitive Again | Premium Podcast on Spotify, 90,000 Hours | Premium Podcast on Spotify, Zero Shot | Premium Podcast on Spotify, First Principles | Premium Podcast on Spotify, Fortune at the top of the pyramid, The future that VCs wanted is here, The surprising resilience of 10-minute grocery deliveries, the-ken.com, Tata Neu_new_final_final2, What do you choose to be bad at?, Lessons from past students who graduated during economic downturns, Sachin Bansal’s Flipkart baggage weighs Navi down, Reliance's $12 billion gift to its newest child, Jio Financial Services.