TOML Journal
A storytelling & R&D platform by TOML Collective
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HOW TINA TOULI TURNS THE PHYSICAL AND DIGITAL INTO A DISTINCT CREATIVE LANGUAGE
HOW TINA TOULI TURNS THE PHYSICAL AND DIGITAL INTO A DISTINCT CREATIVE LANGUAGE
In this conversation, Tina Touli reflects on building a multidisciplinary practice shaped by experimentation, material exploration, and uncertainty, and how that way of working informs both her studio work and her role as an educator.
ON CHASES CULTURAL RELEVANCE AS NIKE DOUBLES DOWN ON LEGACY STORYTELLING
ON CHASES CULTURAL RELEVANCE AS NIKE DOUBLES DOWN ON LEGACY STORYTELLING
Every generation of brands has its breakout stars. Some catch fire, burn bright, and fade with the trend cycle. Others, like Nike, ignite a cultural shift, transforming from mere product purveyors into living symbols of grit, aspiration, and identity. Now, a new name is sprinting hard: ON.
BETWEEN SOUND AND IMAGE: WORKING WITH JAMES BLAKE, DAVE, AND ERICK THE ARCHITECT
BETWEEN SOUND AND IMAGE: WORKING WITH JAMES BLAKE, DAVE, AND ERICK THE ARCHITECT
A conversation with Josh Stadlen: For this feature, we get into his brilliant mind — his work across photography and music production, how that’s shaped his approach to the process, and why staying playful matters more than you think.
WHEN DID REMOTE WORK START TO FEEL LIKE A LUXURY?
WHEN DID REMOTE WORK START TO FEEL LIKE A LUXURY?
We explore why remote work has evolved into a kind of luxury lifestyle, reshaping how we think, how we work, and how it affects our mental health.
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TOML JOURNAL ARTICLES 📰
T-RECS (AVIOMA) EXPLORES HOW BAFTA FILMMAKERS ARE USING AI TO PUSH CREATIVITY AND REIMAGINE STORYTELLING
T-RECS (AVIOMA) EXPLORES HOW BAFTA FILMMAKERS ARE USING AI TO PUSH CREATIVITY AND REIMAGINE STORYTELLING
Inside T-Recs (Avioma) — an AI film that explores and challenges the creative process, trust, and collaboration in the age of AI.
TOP FILMS, TV SERIES, AND DOCUMENTARIES ON MARKETING
TOP FILMS, TV SERIES, AND DOCUMENTARIES ON MARKETING
In marketing’s fast-moving world, inspiration can be as crucial as expertise. Great ideas often emerge from unexpected stories, on screen rather than in textbooks.
VIRTYT PULA NAMED FINALIST AT 2025 GREAT BRITISH ENTREPRENEUR AWARDS
VIRTYT PULA NAMED FINALIST AT 2025 GREAT BRITISH ENTREPRENEUR AWARDS
Virtyt Pula, founder and creative director of TOML Collective, has been named a finalist in the 2025 Allica Bank Great British Entrepreneur Awards, in the Creative Entrepreneur of the Year (London) category.
How Siebert is using AI to lead the next era of financial marketing
How Siebert is using AI to lead the next era of financial marketing
THE ART OF CITY BRANDING
THE ART OF CITY BRANDING
In today’s increasingly interconnected world, city branding is more than a marketing exercise; it’s a strategic imperative. In today’s increasingly interconnected world, city branding is more than a marketing exercise; it’s a strategic imperative. A well-crafted city brand can distill a metropolis’s spirit into a compelling narrative, one that resonates with residents and visitors alike.
HOW EVERY CREATIVE CAN WORK SMARTER WITH AI (WITHOUT LOSING THEIR CRAFT)
HOW EVERY CREATIVE CAN WORK SMARTER WITH AI (WITHOUT LOSING THEIR CRAFT)
WHAT’S HAPPENING IN THE DESIGN WORLD: 2025’S MUST-KNOW CULTURAL TRENDS.
WHAT’S HAPPENING IN THE DESIGN WORLD: 2025’S MUST-KNOW CULTURAL TRENDS.
In this article, we explore the design and branding trends that have been evolving over the last six months, along with predictions that inspire optimism and reflect patterns shaped by purpose and creative risk-taking. What follows offers a clear view of what might come next and why it matters.
WORKING FROM HOME IS GREAT—UNTIL IT’S NOT. HERE’S HOW TO STAY PRODUCTIVE
WORKING FROM HOME IS GREAT—UNTIL IT’S NOT. HERE’S HOW TO STAY PRODUCTIVE
This article highlights the challenges of remote work for creatives and provides strategies to stay inspired, productive, and avoid burnout.
HOW TO BUILD CULTURALLY FLUENT TEAMS IN A WORLD THAT’S PUSHING BACK ON DIVERSITY.
HOW TO BUILD CULTURALLY FLUENT TEAMS IN A WORLD THAT’S PUSHING BACK ON DIVERSITY.
FROM STEVE JOBS TO THE BEATLES TO MCKINSEY: WHAT CAN COLLABORATION TEACH US ABOUT INNOVATION?
FROM STEVE JOBS TO THE BEATLES TO MCKINSEY: WHAT CAN COLLABORATION TEACH US ABOUT INNOVATION?
IMAGINATION MATTERS: HOW TO RAISE CREATIVE CHILDREN IN A SCREEN-OBSESSED WORLD
IMAGINATION MATTERS: HOW TO RAISE CREATIVE CHILDREN IN A SCREEN-OBSESSED WORLD
Some children excel early, only to see their creativity fade. Others keep imagining, building, questioning and growing into the so-called geniuses we admire. It’s easy to assume it all comes down to talent, but more often, it’s about how creativity is nurtured from the very beginning of childhood.
CAN ARCHITECTURE PLAY A ROLE IN TYPE DESIGN? TALKING TYPE WITH DEEPYELLOW
CAN ARCHITECTURE PLAY A ROLE IN TYPE DESIGN? TALKING TYPE WITH DEEPYELLOW
For this feature, Debbie from TOML journal caught up with Nertil to explore the thinking behind his latest type release—shaped by spatial structure, material influence, and a layered design process. The story is accompanied by visual references and process material that reflect the architectural logic and the signature visual style deepyellow is known for.
CASE STUDIES 🔍
WHAT SIEBERT’S 60-YEAR LEGACY REBRAND REVEALS ABOUT THE FUTURE OF FINANCE?
WHAT SIEBERT’S 60-YEAR LEGACY REBRAND REVEALS ABOUT THE FUTURE OF FINANCE?
HERE’S HOW WE MADE PEOPLE CARE ABOUT SPACE RESEARCH—INSIDE ETH ZÜRICH’S SPACE WEBSITE REDESIGN.
HERE’S HOW WE MADE PEOPLE CARE ABOUT SPACE RESEARCH—INSIDE ETH ZÜRICH’S SPACE WEBSITE REDESIGN.
In this article, we’re sharing our insights and lessons learned—how building trust with a client really comes down to one simple thing: listening.
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VISIT OUR WEBSITE
We share stories, insights, and reflections that inspire us and the global creative community—thoughtfully written and curated to start conversations and connect creative minds.
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