Variable
Data Art and Generative Design Studio in London
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Hebbia Motion Tool - what if brand was an algorithm?
Hebbia Motion Tool - what if brand was an algorithm?
In partnership with Pentagram, we've built a living, interactive brand system for Hebbia—turning their rebrand into a dynamic motion identity.
Spirit Plant at Osaka Expo 2025
Spirit Plant at Osaka Expo 2025
Spirit Plant is the signature art installation of the Poland Pavilion at Expo 2025 Osaka. Introducing people to the beliefs and rituals related to Polish herbs, thousands of parametric plants are created everyday and released as part of a collective meadow at the end of the visitors journey.
Infinite Dreams · 10m LED Artwork for H&M
Infinite Dreams · 10m LED Artwork for H&M
Variable worked with [Hirsch & Mann](https://www.hirschandmann.com) for H&M to revolutionise its Regent Street store, putting an innovative brand experience at the forefront of the newly refurbished flagship store.
Maintel - Digital Landscape
Maintel - Digital Landscape
As part of Maintel’s rebrand, we developed a dynamic, real-time data-driven artwork visualising service status data, including uptime and performance metrics. As service health and availability change, the artwork evolves, transforming technical insights into a creative display.
Variable Design - our latest talk from KIKK'24
Variable Design - our latest talk from KIKK'24
Biography: Marcin Ignac is a Polish computational artist working with generative systems and data-driven art.He finds beauty and inspiration in structures of...
Variable.io - our website
Variable.io - our website
Variable is a generative design and data visualisation studio based in London, UK. We blend design, software and aesthetics emerging from data, processes and human behaviour.
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