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TechCrunch 40 Observations

TC MC'sI recently attended Techcrunch 40.  A new conference hosted by TechCrunch and Jason Calacanis with the support of many sponsors.  The format was dead simple — give 40 of the hottest startups from around the world an opportunity to announce and demo their products at a conference. The companies didn’t pay anything to do this.  A group of 100 additional companies demoed their products in a DemoPit.  The conference was originally called “TechCrunch20” but too many startups applied making it difficult to select down to only 20. 

Summary:

  • Sun Microsystems was the (looked exclusive?) hardware sponsor.

  • Looks like a Web OS, smells like a Web OS…but, wait it’s now called a “media sharing platform”

  • Facebook launched FB Fund with a $10 million (coming from Accel and Founders Fund) fund to be used as grants for college students who submit company/application proposals.

  • AOL – launched a new collaborative multimedia story telling service BlueString

  • Google – launched “Presently” – A power point presentation tool

There were many interesting and cool companies – “Top 10” from my vantage were:  

  1. Mint – a Quicken/MS Money for the web2.     

  2.  MusicShake – mixing music tracks and sound effects (Korean Co.)

  3. PowerSet – natural language search 

  4. Viewdle – video search and facial recognition

  5. Tripit – unique share, search, and trip planning aggregator

  6. Xobni (inbox spelled backward) – this is a hot product and likely MSoft will acquire. Improves the way users organize, search and navigate their email.

  7.  Xtr3D – an awesome demo!  A tool for game developers enabling computer based hands and body movements with one web cam.

  8. Yap – say into your phone what you want in your twitter message board or other IM apps.

  9. Kerpoof – a “Web 2.0 Broaderbun” site for children.  Kids can create art, stories, and animated movies using a simple 3D interface.

  10. GotStatus – community driven systems management and monitoring tools.  They are “google analytics” for the server side.   

Conference Details:   Jason Calacanis and Michael Arrington made intros.  Stated there were more than 750 applications/companies submitted.  It was difficult to pair down 150 and even more difficult getting to 60.  They decided to change the format to 40 of the hottest companies and included a DemoPit for the companies that didn’t’ get selected to demo. 

Calacanis

More than a third were unfunded or had less than $250K angel funding and about a third were outside of the US (2 from Korea).  Originally had space for 400 people, then expanded to handle 800 attendees, but with last minute registration went over a 1000 attendees.  Sessions were space limited and had standing room only over the two day sessions. 

Conference attendees were given two chips – one to give to their favorite company in the DemoPit on Monday, and your favorite company on Tuesday.  The company with the most “chips” at the end of day 2 would get an opportunity to demo in front of the audience.  Kaltura was the winner. 

This conference was an excellent format for rapid fire demo’s and company intro’s. 

There were a large number of VC’s (like sharks circling the raft!) and industry luminaries, along with Web 2.0 “rock stars”.  The conference intermixed time to make company introductions and exchange business cards. 

Mint was chosen as the best presenting company and won the $50K grand prize. 

Session#1 (Search and Discovery)

  • PowerSet – natural language search, supposed Google killer.

  • CastTV – video and facial search, (Marc Andreessen is angel investor)

  • Cognitive Code – Cross platform product that can understand human conversations. The website provides a cryptic explanation about what they do. AI (Silvia)

  • Faroo – P2P search engine, each searcher also gets a crawler, indexer, ranking engine on their machine to contribute back to the search engine. Good idea? Their reasoning is that search engines require 10,000+ servers and billions of dollars. Will consumers cares?!

  • Viewdle – video search and facial recognition 

Session#2 (Mobile and Communications)

  • Cubic Telecom – looks like a voip company to solve high cost of cell phone roaming.

  • Yap – (or at yapinc.com) say into your phone what you want in your twitter acct or other IM type apps.  A lots of GSM phone issues during the demo, and hotel was a blackhole for cell coverage.  It’s a J2ME lightweight app.

  • TruTap – social life for your universal mobile service (any phone any network any place.  Download app for staying connected.  Will have a developer API.

  • Ceedo – software that allows you to bring your software with you on a thumbdrive or any mass storage device for virtualizing windows.

  • LoudTalks – combines voice and IM; push to talk – a button and talk to friends. 

Humble Beginnings Panel:  Sequoia Capital’s Michael Moritz interviews Netscape founder and Ning co-founder Marc Andreessen, Yahoo co-founder David Filo and YouTube co-founder and CEO Chad Hurley.  They discussed “humble beginnings” that each could recall about the early days of their start-ups, before all the hype and money. 

Chad – Art school background and told a story about selling picts in his yard during elementary school. Dumb and painful to watch!  Talked about how he got started in building web pages and trying to solve problems.

Panel

David – Started in HS with basic programming, studied CS ungrad; chip synthesis in the computer aided design at Stanford.Marc – from WI, didn’t know about VC back then.  Went to the Univ IL.   Need to have sufficient or crazy lunatic ideas as 99 out of 100 are no good.  If it isn’t a crazy idea then the established companies will do it.  Looks at what might people like, what products do I like to use, etc., does it solve a problem that you’d like to solve..don’t look at it as a biz. 

Session #3 (Community and Collaboration)

  • StoryBlender – online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlend’s online editing tool lets users create videos by “blending” images, sound, text, and video clips.  CEO founded CyWorld.

  • Tripit – share, search, and find trip planning info from plane tickets, hotel, itinerary, etc. One of those useful ideas that made you wonder why someone didn’t think of before.

  • Story Blender – took video mashups to the masses.

  • Flock – Social browser that integrates blogging, flickr, some other fluff.

  • MusicShake – mixing music tracks and sound effects. Tracks are recommended by “Nuba,” the intelligence behind Musicshake.  Stated there are 170K royalty free music tracks looking to get 1 million. Also a biz model for creators to make music and sell it on the 50/ 50 rev share.

  • 8020 Publishing – takes about anything off online content and puts in print magazine format. 

AOL – launched a new collaborative multimedia story telling service called BlueString.  A flex application that allows you pull in all your images, videos, and audio content from across the web and mix them together into a multimedia slide show presentation. There are many user generated content sites out there for pictures, videos, and music. 

Session #4 (Crowd Sourcing)

  • Cake Financial – lets you check out the actual portfolios, watchlists and real-time trades of everyone from proven top investors to your trusted family and friends. Plus you can see how you’re doing across all of your brokerage accounts and how you stack up against others.

  • DocStoc – a free online document exchange database and social networking site that allows users to store, search, and share virtually any type of document (word, excel, powerpoint, pdf, illustrator, etc…).

  • Teach the People – Social Network for learning… members can make a public space to share knowledge and then put up a separate private one and start charging.

  • CrowdSpirit – using the wisdom of crowds, they create a consumer product based on ideas the community selects. Members can invest in the product, submit ideas for specs/features, and share in the revenue.

  • Ponoko – Have an idea? Ponoko will turn it into a product. Unclear what kind of products (websites? electronics?) UPDATE:Just a quickie response as you were confused as to what ‘type’ of products you could produce with Ponoko – it’s physical products, at present limited to laser cut, but we perceive in time to be pretty much any physical product you desire, with small fabbers in every home (much like how we all have printers today) and then your local fabber shop for the bigger jobs. Is a pretty exciting future! We’ve just opened up to open beta within NZ, and will be open globally soon. So do encourage anyone who thinks this is a ‘bit of them’ to register on http://www.ponoko.com and we’ll email you when we’re open beta in your part of the world! Cheers!! Nic, Ponoko Online PR Chick. 

Fireside Chat With Facebook Founder

Michael Arrington chats with Facebook founder and CEO Mark Zuckerberg. Zuckerberg announced a new entity called FBFund with Accel and Founders Fund. The size of the fund will be $10 million (coming from Accel and Founders Fund) with anywhere between $25 to $250 thousand in grants available for each selected startup dedicated to developing Facebook applications. Zuckerberg wanted a way to help fund the most innovative, coolest, and disruptive software applications being developed on its own platform. 

Founders Fund and Accel will get the right of first refusal for the first round of financing of any company in the fund. Peter Thiel of Founders Fund and Jim Breyer of Accel will be involved in the fund. Josh Kopelman of First Round Capital, founder of LinkedIn Reid Hoffman, Rajeev Motwani of Google, and Mark Zuckerberg will be on fbFund’s board of advisors. Chamath Palihapitiya, VP of Product Marketing and Operations of Facebook, will be handling FBFund internally for Facebook   

Session #5 (Productivity and Web Applications)

  • Xobni (inbox spelled backward) – this is a hot product. Improves the way users organize, search and navigate their email. Xobni creates an information profile for each person a user communicates with, and provides historical information that is relevant to what users are working on. Xobni displays contact information, threaded conversations, attachments, related people, email usage statistics, and information from the web.

  • Orgoo – a web based “personal communications cockpit” that is a one stop site for email accounts, IM accounts, video chat, video mail, SMS and voice. Orgoo is free, requires no downloads, and can be accessed from any web browser or mobile phone.

  • App2You – a custom web application creator that lets users create web apps without doing database coding or designing.

  • Mint – a Quicken/MS Money for the web. Mint tracks bank, credit union and credit card transactions and alerts users to upcoming bills, low balances or unusual spending.  Seems centric to US for broadband always connected usage model.  Acount aggregation done Yodolee – pulls bank date thru XML feeds, but then leverages a number IP elements.

  • Kerpoof – Krista Marks, CEO – intent to become a leading destination site for children through a suite of activities that are enriching as well as entertaining. On Kerpoof, kids can create art, stories, and animated movies using a simple 3D interface, and when done, can save it to their gallery, share it with others, and vote on their favorites.  50% decline in people persuing CS caused the team to get involved in developing a browser based application.  Trying to be as rich as a client base application of days gone past.  Not designed “down” for kids, but simplistic UI.  Doesn’t have the Club Penguin social network aspect.  

Session #6 (Revenue Models and Analytics)

  • Spottt – free link exchanging.  Similar to the days of when every website had a link exchange page.  Phil Caplan founder of Adbright.  In ’96 had 30K sites for using link exchange – ’98 had a 1M sites. Tony Hsieh was co-founder linkexchange.  Now is founder of Zappas.com. Simple model, 1:1 exchange model. Same as original link exchange program bought by Microsoft.

  • Clickable – provides a control panel to manager ad networks, Google AdWords, Yahoo Search Marketing, and MS AdCenter.  Founded July 2006.  Have 30 employees. for creating and managing online advertising. Their technology provides campaign management tools.

  • GotStatus – in alpha, Andrew Taylor, CTO and co-founder.  Community driven systems management and monitoring tools.  Monitor – “google analytics” for the server side.  Has an API. $8B systems management market.  Open system, api driven.

  • PubMatic – advertising space that helps publisher make more $$ for online advertising.  400 publishers using tool.  Launch beta today. Its a meta ad server that between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Their service helps SMB publishers manage and maximize their advertising inventory by seamlessly communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network

  • ZocDoc – tagline is Dentist and Doctor Appointments instantly.  It’s an online channel for scheduling doctor appointments. 

Panel: Getting Funding

panel2

Jason Calacanis moderated a panel discussion with Jay Adelson (Digg), David Sacks (Geni), Roelof Botha (Sequoia), Sumant Mandel (Clearstone), George Zachery (CRV), Hank Barry (Howard Rice), and Jeff Clavier (SoftTechVC).  Much of the discussion was about how companies raise funding and the panel provided recommendations and examples base on historical involvement. 

Session #7 (Rich Media and Mash Ups)

  • Xtr3D – a tool for game developers enabling computer based hands and body movements.  It integrates with existing virtual applications. Their real-time software analyzes 3D human motions using only one simple web cam. It will allow users to play games and interact in virtual worlds using natural human motions instead of keyboards, mouses and joysticks. Demo included moving around Google Earth by hand movements and “air” boxing, works well. One of the best product/ presentations of the conference.

  • Broadclip – media catcher for Facebook offers a legal way to find DRM free music.  A music discovery service.  A Conference First:  an application developed in F8 was shown as a standalone application…even though it relied upon Facebook to function.  More of this will be coming.  The DRM music issue is going to be trouble for this company.

  • mEgo – users create personalized avatars that carry their online network aggregation profiles and can be integrated into users’ blogs, social networks, websites, and IM clients.

  • Wixi – stores all your media in one place, and play it back where ever. Unclear if you need to download software to upload the data. To play your files they have a universal flash player.  They claim to be a media focused social network where users interact with each other by privately watching, posting, and sharing content of all media types, including photos, audio, and video.

  • BeFunky – provides users online tools for creating digital online representations of themselves for use in blogs, websites, and social networks like MySpace. The online tools Uvatar and Cartoonizer enable users to turn themselves into an avatar, cartoon, digital painting or comic.  

Session #8 (Entertainment for all ages)

  • FlowPlay – social casual gamer site aimed at teens.  Looks like Hobbo Hotel, Club Penguin, but with casual games emphasis

  • Areae’s – the Metaplace platform is a platform that will provide an open, easy-to-use interface which will allow users to create virtual worlds that can run anywhere. The Metaplace-created virtual worlds will allow users to play games, socialize, create content and conduct commerce.

  • WooMe – speed dating online and extends to let users meet new people live in speed sessions that are “fast, fun and free.”

  • Zivity – an “adult” social networking platform about “sexy models and nice photography.” A $10 subscription, members receive five votes that they can cast for models and photography they find appealing, with 80c out of every $1 vote cast being distributed to the model and photographer.

  • Demopit Wild Card – (demo oppty by number of votes).  kaltura.com earned the honor to present as the 40th company.  Kaltura is into collaborative media” and claims they enable users to do with video, audio, and animation what wikis have enabled them to do with text.

Panel: Exit Strategies

Heather Harde moderated the panel with  Michael Montgomery (Montgomery & Co.), Craig Walker (GrandCentral/Google), Raj Kapoor (Mayfield), Ted Wang (Fenwick), Michael Marquez (CBS) and Evan Williams (Obvious and Twitter).  They discuss exist strategies and the best way to sell your company for a lot of cash. 

TechCrunch 40 $50,000 Prize – Mint was chosen as the best presenting company at TechCrunch40. They are a provider of a personal finance application.

ISEF Winner Hacks iPhone

HotzDid you hear about the student George Hotz, 17, Glen Rock, New Jersey who was awarded “Best of Category” and received a $5,000 Intel scholarship and an Intel® Centrino® Duo Mobile Technology-based notebook? 

He spent the summer trying to successfully unlock the iPhone  Hotz runs a blog and you can find all the information on how-to there. 

In the picture (right), Hotz was a 2005 – Intel ISEF finalist when he was 15 and showed off his project titled, “The Googler”. 

ISEF is sponsored by Intel and has been administered by Science Service since its inception in 1950. Science Service is a non-profit organization dedicated to advancing the understanding and appreciation of science among people of all ages. 

After Hotz unlocked the iPhone he put it up on eBay and was getting a lot of bids over $10K.  However this morning on his blog site he states the iPhone has been traded.  It seems that Terry Daidone, the founder of Certicell contacted Hotz and offered to make a trade for the iPhone. Hotz traded it for a Nissan 350Z and three 8GB iPhones. Hotz is sending the iPhones, unlocked if they wish, to jpetrie(the first donater), gray(the reversing genius), and iProof(who is truly amazing at finding stuff online).

Hotz left for school yesterday, presumably going fast in a 350Z…don’t all 17 year olds drive fast?!  Sort of beats my “What I did this summer?” story… 

Follow the Profit chalkIn May I attended a work function dinner up at Timberline Lodge. Upon arrival in the lodge parking lot it was clear that a film crew was in the middle of prepping and filming a movie. Not thinking much about it I walked around a bit and chatted with a couple ‘grips’ asking questions about what video editing software was being used, what camera’s, was it in hi-def, and then chatted with a couple girls that were stand in’s for the big “star”. I remember the weather being cold and they were standing with latte in hand shivering. At any rate, I’m just now getting around to looking up the details on the film.

Tom Noonan has just joined the cast of Follow the Profit. According to Variety, Robert Chimento, Diane Venora, David Conrad, Annie Burgstede, R.D. Call and Jonathan Frakes will also be starring in the independent drama.

The film revolves around an ex-Delta Force soldier who goes on a mission to save a group of abused youngsters. The impressionable kids are stuck in the clutches of an evil religious organization. Sounds like a yawn’er…,but I’ll go see it because I was there during some ‘B’ roll at the lodge.

The Drew Ann Rosenberg film starts shooting in Portland, Oregon this week.

Israel Web 2.0Many of my RSS feeds and blogs I read there is technology and innovation coming out of Israel in a big way. It’s difficult to keep up with the reports on technologies, acquisitions and new startup companies that seem to happen there weekly. What’s the deal? I did a little research to look behind the scenes and try and understand the incredible start-up success rate in this country.

Here’s a bit of info on technology in Israel:

  • Motorola’s commercial cell phone was developed in Israel. Motorola has its largest development center in Israel
  • Intel has four major development centers in Israel.
  • Israel has one of the highest percentages of computers and cell phones per capita in the world.
  • Israeli Universities are known worldwide for their extraordinary professionalism in science and engineering fields.
  • In proportion to its population, Israel has the largest number of startup companies in the world. In absolute terms, Israel has the largest number of startup companies than any other country in the world, except the US (3,500 hi-tech companies).
  • Outside the United States and Canada, Israel has the largest number of NASDAQ listed companies.
  • Microsoft has one of its three “strategic development centers” outside the US in Israel. It is based on several startup companies that Microsoft has acquired in Israel, which are now part of this development center. Most of Windows NT technology was developed in Israel.
  • SAP AG, the enterprise software leader, has its larger development center outside Germany in Raanana, Israel. This center, called “SAP Labs Israel”, is also based on several startup companies that SAP acquired in Israel.
  • Checkpoint, the world’s leader in internet security and firewalls is an Israeli company.
  • Israel is ranked #2 in the world for venture capital funds right behind the US.
  • Israel has the third highest rate of entrepreneurship – and the highest rate among women and among people over 55 – in the world.
  • Voice mail technology was developed in Israel by Comverse.
  • The AOL Instant Messenger was developed in 1996 by four young Israelis.
  • Given Imaging, an Israeli company, developed the first ingestible pill-sized video camera, used for medical diagnostic without the need of an invasive operation.
  • The Israeli company M-Systems developed the USB-Flash Drives, used for portable storage all over the world. The company was recently bought by SanDisk, an American company, the world’s leader in the flash storage market, established by an Israeli.
  • IBM, Kodak, Cisco, HP, Google, Novell and many others, also have large scale research and development centers in Israel.
  • Israel is a major player in the high tech world. The R&D centers and talent have produced some amazing technological achievements…more than any other place in the world with the exception of Silicon Valley.

    When it comes to real estate technology, you are helped out by mashups everyday and may not even realize it. What’s a mashup? Basically, it’s a combination of Web applications that are “mashed” together to do something totally different. In the real estate industry, mashups are most prominent in map form, such as integrating housing databases and MLS listings with maps. One of the original examples of this in the real estate industry is HousingMaps.com.

    Real estate mashups not only make agents more attractive to clients, but they can also help your business, allowing to streamline functions and work more efficiently. Now comes mashups with social networks like Facebook.

    Facebook:
    * Adds over 100,000 users per day
    * Currently >1130 discrete apps on the F8 Platform which was release in May 2007 (~95 apps a week!).
    * Current user base over 24 Million (growing at a rate of 3% per week since opening network to the public in fall 2006)
    * Expected to reach 50 Million active users by end of 2007
    * 50% of users not in college, by end of year estimated to be 75% not in college
    * 25 and older is the fastest growing demographic
    * 50% of users use Facebook everyday (including yours truly)
    * Recently passed eBay in daily traffic, and working on passing Google
    * Number one photo sharing application on the ‘Net despite lacking features of others like Photobucket
    * Facebook’s Events application more used than Evite
    * Significant growth, but as yet has not rolled out a serious monetization model beyond simple ads-page.

    If you’re in the real estate biz you look at this “pool” of potential candidates and drool because some of those 24M active users are likely interested in renting, buying or selling a home, right? With the new F8 platform Facebook opened up an opportunity for developers to take advantage of powerful social media and the software distribution model of the social network.

    The first Real Estate application called Neighborhoods byPoint2 NLS just released a new application that allows you to identify the neighborhood you live in and see others that live around you. You can also upload community announcements and photos of your area and see all of the Point2 listings in your neighborhood, city or area.

    Who is Point2 Technologies Inc.? They create software for the heavy equipment and real estate industries. They operate the internet real estate listing marketplace organized by neighborhood, Point2 Homes. They’ve developed applications that help real estate agents use the web effectively to solicit, sell and buy property in your neighborhood.

    The Point2 Neighborhoods application shows you who lives close to you, what they’re up to, and what is happening in your neighborhood. In scary detail I might add so, make sure you’ve got our privacy settings appropriately set and get to know your neighbors.

    FlippingPads

    Flippingpad_LogoRan across a new social network for those involved in real estate, at pretty much every level of involvement. Called the Flipping Pad.

    In this community are areas to post properties for sale or others that are of commercial interest in one way or another. You can create a user profile, find other members to conduct business with, or join in a forums discussion to share thoughts about the industry.

    The listings seem to be the key elements of the site, and comments and ratings are left for each listing. The “pads” listed have accompanying icons indicating if the property is a case study listing, if it’s looking for partners, if it’s a potential bargain, and if it’s actively for sale.

    As you might imagine, a large amount of the user interaction takes place around these listings.

    User profiles will also display their listings as well as their forums comments, and in the forums, there is the ability to subscribe to a particular user’s thread if you’d like to keep up with them. There’s no way to send direct messages between users, or add them as friends.

    The Flipping Pad founders have a blog on the site, which is a good overlay of editorial content, sometimes even good advice for others in the industry.

    There’s no way, however, to subscribe to this via RSS yet.

    The academic research on the topic states that “invention” is defined as the creation of new things. “Innovation” happens when these new things are delivered to the marketplace for the benefit of consumers/society.

    Facebook F8 LogoFacebook is an example of an innovative networking tool that connects users of all ages from all parts of the globe. But challenge Facebook’s legitimacy as a copyrighted website, or its intellectual patents and the legal wrath of Lisa Greenwald-Swire of HellerEhrman LLP kicks into gear. Don’t believe it? Then talk to Jeff Magee about his parody of Facebook in creating a site that was aesthetically similar to Facebook but connected users through disinterests, rather than friends and mutual interests only to be shut down by HellerEhrman. Don’t all social network sites just perform similar functions, only with a different color scheme?

    Mark Zuckerberg, (Facebook founder) has his own legal issues from a 3 year-old lawsuit where he is accused of stealing the business model, source code and idea for the social networking site from three of his Harvard classmates.

    What do you think?

    1) What matters more, the idea (HarvardConnection) or the innovation of the idea (Facebook)?

    2) What would you rather be known for – the idea, or the innovation?

    3) Should ideas and innovations have equal value, theoretically and monetarily?

    4) Is competition and even mockery only elements of a healthy market?

    5) Do claiming rights to a “look and feel,” debilitate competitors by accusing them of stealing and rob consumers of their right to choose?

    Even if Zuckerberg didn’t have the original vision – he may have to pay sometime – Facebook should get credit with adjusting to the changing business landscape faster than the team at ConnectU.

    SPAM: Opt-In Email?

    bargraph

    At work early. Coffee, check. Bran muffin, check. Open Parallels then Outlook…will it work on the first try, check. Whoa, what’s this? A half-dozen “business proposals” from London and several people in South Africa who I don’t know are waiting for my “urgent reply” with my bank account number… I hate SPAM!

    It got me to thinking about what day of the month is best to send an opt-in email message or newsletter? Opt-in isn’t SPAM…it’s “permission based marketing” using email!

    I’ve done a little research on the topic and what I’ve learned is that most opt-in emails are sent out on the 16th of the month. However, most are opened on the 25th and then the 27th. Most emails are sent on Tuesdays… but emails are most often read on Sundays (followed by Mondays and Wednesdays). It’s also interesting to note that the data shows most emails are opened around 11:00 p.m. at night – huh?!

    I was curious how gender impacts opt-in behavior? Studies have shown that men are more likely to unsubscribe or just delete newsletters they deem as “too frequent”. In fact, 60% more likely than women. If the content is solid, women will respond better to more frequent contacts – weekly as opposed to monthly. Whereas, men respond better if the contact is monthly.

    So how do the various Industries compare at opening those opt-in emails?
    – Education = 62%
    – Networking Orgs. = 59.7%
    – Insurance = 55.3%
    – Nonprofits = 53.4%
    – Travel = 48.5%
    – Com. Real Estate = 46.8%
    – Business Consulting = 46.7%
    – Sports = 46%
    – Manufacturing = 40.5%
    – Training = 38.2%
    – Res. Real Estate = 36.5%
    – Software/IT = 30.8%
    – Ad/PR = 30.7%
    – Medical = 30.4%
    – Food Service = 23.9%
    – Law = 20.4%

    How is this data known? Thanks to those technical programming teams we’ve made significant advances in email tracking functions. It’s called “Visitor Paths” — it creates a comprehensive matrix of starting and destination pages on your websites. These tracking functions were specifically developed for clients who are world-wide marketing companies.

    Why? Email marketing is second only to search marketing as the most effective online marketing tactic. I don’t like it, but companies want to raise the open rates on those opt-in emails.

    The opt-in and email security products business is large. IT is faced with the monumental task of managing and protecting our mission-critical networks from Internet threats while at the same time making “reputation filters” which allow opt-in mail and block spam by scrutinizing a sender’s record.

    Not convinced? In January, Cisco Systems Inc. purchased IronPort Systems Inc. for $830 million. IronPort are pioneers in Internet messaging. They focused on unique technologies such as SenderBase and AsyncOS and have a large technical staff from companies such as Hotmail, eGroups, ListBot, and Yahoo! The company that routes our packets is now in the business of managing the “reputation filter”…isn’t that the equivalent of the fox in the chicken coop?!

    So, the next time you open that Cancer Foundation email/newsletter or RSS web feed…who is tracking who?

    Sources:
    CAUCE – Coalition Against Unsolicited Commercial Email
    The CAN-SPAM Act – Controlling the Assault of Non-Solicited Pornography and Marketing Act
    Wikipedia – Email marketing
    IronPort – Security and defending solutions
    CoolerEmail – Opt-in messaging solutions

    Logic Puzzles

    American Flag

    It’s closing in on Independence Day, my elected representatives are on vacation and I have some thoughts on Logic Puzzles…yeah, I need a day off work!

    Many of the leading nonprofits leverage the internet to mobilize us and advocate on important public policy issues. Literacy-tests to vote were abolished long ago, but members of Congress don’t want you to contact them now without taking a quiz!

    What’s a Logic Puzzle? Example: If x is 1 and y is 2. What is x? Which of the following numbers is largest: 53, 52 or 05? Get the answer wrong three times in a row and you’re blocked from sending an email to your elected government representative!

    You may not be aware, but there are an alarming number of Congressional offices implementing technology that adds a step to the process for you (constituents) who want to communicate with your state or federal legislators. The new technology, commonly known as a logic puzzle, requires human interaction and is intended to prevent automated and repeated mass use of Web site functions such as sending emails — actions not initiated by real people. You may have seen similar puzzles on other Web sites, particularly when creating a new account or email address.

    What’s behind Congressional adoption of logic puzzles? It’s the result of several factors: growing use of email by advocacy organizations and their constituents; lack of adequate Congressional staff to handle rising email volumes; and pervasive distrust of form letters on Capitol Hill. Access is everything in politics. The Internet, especially email, provides the average Joe the access to our elected representatives and the ability to reach politicians. We often use “form” communications to reach Congress — letters with identical content, but from different senders. Form letters are, very efficient for nonprofits or activist groups conducting advocacy campaigns and it’s also convenient for us.

    Not surprisingly, in the last 10 years individual communications to Congress increased four-fold (300 million messages/year) due to electronic communications, according to a study by the Congressional Management Foundation (CMF), a nonprofit, nonpartisan organization that helps Congress become more productive and effective through better management. However, Congressional office staffing has not grown at a pace to support, and the study states that approximately 3/4 of all Congressional offices do not trust the legitimacy of form letters.

    Where do you sit on this debate? Is it reasonable to ask, in this age of mass communication, that a real human be behind the letters that your representatives receive? Do you care if this means that nonprofits or activists are going to have to do a little more work? Does copying a six- or eight-digit number or answering a question bother you, or do you see this as just another step of the “overhead” process in the new digital democracy?

    Happy 4th of July America.

    iWait in iLine

    Kris Tate and ScobleImage credit, Gabe Rivera of Techmeme

    In reading RSS feeds this morning people started lining up at 3am in Palo Alto. It’s a once in a life time event…well, that is until the next game console gizmo releases this fall. They are all there at the Apple store…podcasters (Robert Scoble), the Zooomr CEO (Thomas Hawk), the CTO (Kristopher Tate), legendary Apple developer Bill Atkinson, Digg founder (Kevin Rose – hey Kev, still waiting on that return phone call…guess you’re busy!).

    Speaking of PR, Zooomr knows how to get free press.

    What sticks out in my mind is that homeless guy (at least he looks homeless from the picture) wearing a Zooomr sticker on his shirt, sitting 5th in line. Now $600 is a lot of money to spend on a combined phone/iPod, but to get your Zooomr logo on the front page of media all over the country—that is priceless!

    And speaking of PR (blunders?) a semiconductor company in Santa Clara, CA — launched/unveiled the latest phase of it’s expanded 2nd Life presence — on the same day as the iPhone launch — rounding out what is now known as the Intel Island.

    Cool, but a rather difficult day to get PR visibility with all the iPhone noise…

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