Branding, digital and print design, connecting businesses with audiences.

I’m Alison, a freelance senior graphic designer with over 20 years’ experience across both agency and in-house roles. I help businesses and organisations create purposeful, high-impact visuals that connect with their audiences and drive results.

Whether it’s brand identity, digital design, or print collateral, I work closely with clients to turn ideas into strategic, visually compelling assets that support their goals, from boosting engagement to growing brand visibility.

I'm open to new opportunities. Let's talk

Clients past and present include:

Trustpilot, Great Western Railways, Lloyds Banking Group, Royal British Legion, Volvo, BMW Group, The Maverick Group, Transport for London, DHL, Aviva, Ministry of Justice, John Lewis Partnership, Currys, Kano Computing, Diageo Pets at Home and Avanti Trains.

I’ve recently been selected and featured on DesignRush’s site for my Risk Advisory infographics.

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Trustpilot, in-house

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Roll-Royce car launch

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GWR Black Friday promo

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Royal British Legion DM

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Hustle Badger branding

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Volvo C40 campaign

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John Lewis, in-house

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Diageo, Guinness email

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DHL pensions leaflet

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TfL staff pensions portal UI

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The Maverick Group UI

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Ministry of Justice comms

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Risk Advisory infographics

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Kano Computing emails & UI

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LBG emails

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Willis Towers Watson

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Innate Wisdom branding

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Virgin Trains, in-house