AXE AGENCY·Apr 6, 2020HOW TO DEVELOP A KEYWORD MATRIXTake a Very Good Look in the Mirror The first step is to start with your business or your website, really. What do you offer? Who is it…
AXE AGENCY·Apr 6, 2020What Is Keyword MatrixA keyword matrix is mini keyword research. It is the foundational keyword map that allows you to succinctly view important words to use…
AXE AGENCY·Apr 6, 2020WHY YOU NEED A CONTENT BRANDING GUIDEMany organizations create style guides that spell out their brand’s signature language, colors, and fonts. However, we have found that too…
AXE AGENCY·Apr 6, 2020The Relationship Between Content, SEO, and Digital MarketingStrategic, high-quality digital content can build brand awareness in your niches, grow your reach, help attract more site traffic…
AXE AGENCY·Apr 6, 2020Why You Need to Involve Key Decision Makers and Team Members in your branding ProcessThe number of people who should be involved in this process will vary according to the size of the business. In the case of very small…
AXE AGENCY·Apr 6, 2020KEYWORD RESEARCH AND WHY SHOULD I TAKE IT SERIOUSKeyword research is the process of discovering words and phrases that people use when conducting online searches relevant to your specific…