Insait·Aug 7, 2023Famous Rebrands: What We Learn From ThemThere are many examples we can mention when we talk of rebranding. In recent years, several global companies have rebranded. Similarly, so…
Insait·Jul 6, 2023When is a Rebrand Necessary?There have been two major rebrands in Ghana in the past quarter: Voltic and AirtelTigo (now AT). This move by these two well-known brands…
Insait·Apr 12, 20234 Key Elements of an Effective Brand StrategyThere are many factors that affect consumers’ purchasing decisions and preferences. Chief among these is the perception consumers have of…
Insait·Mar 20, 2023Why Local Businesses Must Pay Attention to BrandingIf you live in Ghana, you most likely have tried either of these two snacks: plantain chips, or any of the Fanmilk products. Some people…
Insait·Mar 10, 2023Why You Need Motion Graphics in Your Brand’s Marketing StrategyRecent studies suggest that the average attention span of most people is about 8 seconds. How are you tacklling that for your business?
