<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:cc="http://cyber.law.harvard.edu/rss/creativeCommonsRssModule.html">
    <channel>
        <title><![CDATA[Stories by LEAFES on Medium]]></title>
        <description><![CDATA[Stories by LEAFES on Medium]]></description>
        <link>https://medium.com/@LEAFES?source=rss-c02cf10192e3------2</link>
        <image>
            <url>https://cdn-images-1.medium.com/fit/c/150/150/1*5JpEVL0X9xIRdSyUy32TXA.png</url>
            <title>Stories by LEAFES on Medium</title>
            <link>https://medium.com/@LEAFES?source=rss-c02cf10192e3------2</link>
        </image>
        <generator>Medium</generator>
        <lastBuildDate>Wed, 27 May 2026 02:45:11 GMT</lastBuildDate>
        <atom:link href="https://medium.com/@LEAFES/feed" rel="self" type="application/rss+xml"/>
        <webMaster><![CDATA[yourfriends@medium.com]]></webMaster>
        <atom:link href="http://medium.superfeedr.com" rel="hub"/>
        <item>
            <title><![CDATA[LEAFES Solarpunk Metaverse show & competition opening!]]></title>
            <link>https://medium.com/@LEAFES/leafes-solarpunk-metaverse-show-competition-opening-c5861da5d0b1?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/c5861da5d0b1</guid>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[digital]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[3d]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Fri, 09 Dec 2022 16:59:49 GMT</pubDate>
            <atom:updated>2022-12-10T10:29:51.794Z</atom:updated>
            <content:encoded><![CDATA[<p>Immerse yourself in a world of mesmerizing sounds and views</p><h4>Meet the <a href="https://monaverse.com/spaces/leafes-solarpark?invite=TlRrMU5EQXhNUTphc2lh">LEAFES Metaverse space</a> in Solarpunk style in Mona</h4><blockquote><strong>Solarpunk </strong>is a literary and artistic movement that envisions and works toward actualizing a sustainable future interconnected with nature and community.</blockquote><p>You might wonder why we would need to create nature-inspired space for the Metaverse.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*tsv0CoGg9SPInvifCA6m8w.png" /><figcaption><a href="https://monaverse.com/spaces/leafes-solarpark?invite=TlRrMU5EQXhNUTphc2lh"><em>LEAFES Metaverse space in Solarpunk style in Mona</em></a></figcaption></figure><p>The theme of connecting people, community, and nature is also in line with our focus on sustainable production and consumption. So we partnered with the <a href="http://near.org">NEAR Blockchain</a> and created a Digital Fashion Competition in the Metaverse.</p><p>We inspired the designers to join us, and they showed how to express themselves without spending real resources but by contributing to a new way of being creative and experiencing design.</p><blockquote>💎 GO and visit the LEAFES Solarpunk space in Mona💎</blockquote><blockquote>🎯&amp; <a href="https://forms.gle/BJQhGKhYKmyXuPm76">GO TO VOTE for outfits</a> you loved!</blockquote><blockquote><strong>📆 Voting is open until December 16, 12 PM EST</strong></blockquote><blockquote><em>You can feel the love and inspiration designers put into each of their works. Appreciate it and </em><a href="https://docs.google.com/spreadsheets/d/1ghtbBwxhvBv3HUAtVV6zt7pEIJfWSrzbHZ6fS5O34y8/edit?usp=sharing"><em>follow their social media</em></a><em> as well 🙏</em></blockquote><p>The space is designed as a leaf, which refers to our name — we greatly value plant-based materials and <a href="http://haze.leafes.pro/">produce hemp fur coats</a> as one of our real products.</p><p>The winner will get $1000 in NEAR tokens, <a href="https://medium.com/@LEAFES/leafes-x-near-blockchain-digital-fashion-competition-54e71579c3e7">more details about the LEAFES x NEAR Blockchain Digital Fashion competition</a>.</p><h4>PS:</h4><ul><li><strong>A big thanks to those who made it happen: <br></strong><a href="https://www.linkedin.com/in/elyzee/"><strong>Elyzee De Ville</strong></a> (CEO &amp; Founder), <a href="https://twitter.com/Vetrov0x"><strong>@Vetrov.Eth</strong></a> (Metaverse Architect &amp; 3D magister), <a href="https://www.linkedin.com/in/tina-oneil/"><strong>Tina O’Neil</strong></a> (Project Manager &amp; Copywriter)</li><li>Follow <a href="https://twitter.com/Vetrov0x"><strong>@Vetrov.Eth</strong></a><strong> </strong>in Twitter to see how the Metaverse grows and improves</li></ul><h4>🏆Stay up-to-date on our social media<br><a href="http://leafes.pro/">Website </a>| <a href="https://twitter.com/LEAFES_official/">Twitter</a> | <a href="https://discord.gg/Y6XnfH95">Discord</a> | <a href="https://instagram.com/leafes_official">Instagram</a> | <a href="https://t.me/leafes">Telegram</a></h4><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=c5861da5d0b1" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Behind the scenes of the LEAFES Metaverse space and rebranding]]></title>
            <link>https://medium.com/@LEAFES/behind-the-scenes-of-the-leafes-metaverse-space-and-rebranding-7b96d7809cf2?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/7b96d7809cf2</guid>
            <category><![CDATA[nft]]></category>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[3d]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[blockchain]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Tue, 29 Nov 2022 09:58:15 GMT</pubDate>
            <atom:updated>2022-11-29T09:58:15.691Z</atom:updated>
            <content:encoded><![CDATA[<h4>How the Metaverse space transforms as brand evolve</h4><h4>LEAFES Metaverse has always been about the future, which has already begun. It is up to us to shape it.</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*8ML6KKW11C7Q5tf8T7PKsg.jpeg" /><figcaption>One of the first versions of the LEAFES Metaverse space</figcaption></figure><h3>But what does it mean for us to create this space? What does it mean for you to walk through it?</h3><p>It’s important to note right away: this was our first venture into creating our own space, and it felt exciting, since we were immediately faced with a key challenge:</p><h4>Our goal was to create our own space and run a fashion show.</h4><blockquote>However, when we set this goal, we had no idea how many polygons we had available <em>😁</em></blockquote><p>Originally, we were going to make a full-featured Runwalk, complete with beautiful avatars and cool 3D clothing. <em>Then we woke up.</em></p><p>It turned out we were limited in <strong><em>polygons</em></strong>: we couldn’t place more than 5 3D objects in space at once.</p><blockquote><strong>ℹ️ Polygons </strong>Are Basic Geometry Components of a 3D Model</blockquote><p>If you’ve built anything in the Metaverse, you know that this is a big problem for fashion right now. We have to place 2D objects or make clothes out of Minecraft cubes.</p><p>In the end, we created a space that reflected our values, adapting and simplifying where we could.</p><h4>The show turned into a competition-exhibition of digital clothing designers’ 2D works.</h4><p>Everyone is welcome to vote in the contest.</p><ul><li>We will showcase the top 5 works as 3D objects as a result of voting</li><li>And the winner will receive $1000 in NEAR tokens 🏆</li></ul><h3>What does it mean for us as a company?</h3><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*E1UYPtXXoyt_HpF2J_EQLw.jpeg" /><figcaption>The final version of the LEAFES Metaverse space</figcaption></figure><p>At first, it was a spaceship. We wanted to be able to explore the universe and experience things that were impossible in our real lives. It dawned on us that space and other worlds are far off, so we should focus on what really matters, which is happening right now.</p><p>We realized that what we really wanted was to be able to see ourselves in a better world — one where we could live sustainably, connect with each other across cultures and borders, and create new identities for ourselves through technology.</p><p>The tree in the Middle is an expression of this vision — A <a href="https://en.wikipedia.org/wiki/Tree_of_life">Tree of Life</a> that connects us all around the world and creates a new kind of humanity.</p><p>The leaf shape is a symbol of our connection to nature and our commitment to sustainability as a company.</p><h4><a href="http://haze.leafes.pro">We at LEAFES produce real-world hemp coats made of 100% plant-based materials.</a></h4><h3>A look at the rebranding process</h3><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*wh5XwsJY7Jmo1hVDAyTNlQ.png" /><figcaption>Logo transformation</figcaption></figure><p>We’ve been working hard to create a logo that reflects the values of our business, and we think we’ve finally found the right fit.</p><p>The brand-new design features a crystal, which represents both our sustainable approach to business and the complexity of our product. As each part symbolizes a different element of our business, they are all connected and work together to create a greater whole.</p><h3>Our services</h3><h4><a href="http://haze.leafes.pro">LEAFES HAZE: our own <em>phygital* </em>fashion brand of sustainable and innovative luxury clothing</a></h4><p>As a company specializing in sustainable, innovative plant-based materials, we showcase the possibilities for other brands.</p><p><strong>Real hemp fur coats: </strong>an exclusive, limited-edition drop of plant-based fur coats with tailored inner fabrics.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/469/1*lp-8oKEnBp3bKTzSO64pgA.png" /><figcaption>LEAFES Hemp Fur Coat, 100% plant-based</figcaption></figure><p><strong>Coat NFTs:</strong> 3D models developed. We will reveal Roblox wearables during a special drop event in Dubai in December 2022.</p><figure><img alt="LEAFES Hemp Fur Coat, Digital Model" src="https://cdn-images-1.medium.com/max/662/1*NlzV34pfUXKuR2v0bFUTPg.png" /><figcaption>LEAFES Hemp Fur Coat, Digital Model</figcaption></figure><h4>Creating 3D and Metaverse clothing collections for fashion brands, crypto and games is our expertise.</h4><p>We create digital, <em>phygital (physical + digital) </em>or pre-production collections that enhance your brand and boost engagement.</p><p><strong>Our services include:</strong></p><ul><li>Creative Direction</li><li>3D Design</li><li>Styling</li><li>Texturing and Shading</li><li>Modeling &amp; Rigging</li><li>Animation &amp; Lighting</li></ul><h4>➡️To book a service, text to <a href="mailto:team@leafes.pro">team@leafes.pro</a></h4><h4><strong>💎 Stay up-to-date on our social media<br></strong><a href="http://leafes.pro/"><strong>Website </strong></a><strong>| </strong><a href="https://twitter.com/LEAFES_official/"><strong>Twitter</strong></a><strong> | </strong><a href="https://discord.gg/Y6XnfH95"><strong>Discord</strong></a><strong> | </strong><a href="https://instagram.com/leafes_official"><strong>Instagram</strong></a></h4><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=7b96d7809cf2" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[LEAFES X NEAR BLOCKCHAIN DIGITAL FASHION COMPETITION]]></title>
            <link>https://medium.com/@LEAFES/leafes-x-near-blockchain-digital-fashion-competition-54e71579c3e7?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/54e71579c3e7</guid>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[3d]]></category>
            <category><![CDATA[contests]]></category>
            <category><![CDATA[fashion]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Fri, 11 Nov 2022 14:24:11 GMT</pubDate>
            <atom:updated>2022-12-12T07:58:07.742Z</atom:updated>
            <content:encoded><![CDATA[<p>In the Mona Metaverse, the winner will get $1000 in NEAR tokens 🔥</p><h4>We at <a href="http://leafes.pro">LEAFES</a> are happy to announce our big Digital Fashion Competition in partnership with <a href="http://near.org">NEAR Blockchain</a>!</h4><figure><img alt="LEAFES x NEAR Blockchain Digital Fashion Competition in the Arhead Metaverse announcement" src="https://cdn-images-1.medium.com/max/1024/1*TEgnmeRuX3A5ir9DhXO4cA.jpeg" /><figcaption><em>LEAFES x NEAR Blockchain Digital Fashion Competition in the Mona Metaverse announcement</em></figcaption></figure><h4>The contest</h4><p>We want you to show your futuristic, <a href="https://en.wikipedia.org/wiki/Solarpunk"><em>Solurpunk-inspired</em> </a>look that showcases your appreciation of nature and sustainable living using digital fashion.</p><p>We will show off all applied artworks as 2D objects in our great space.</p><blockquote>P.S: you can submit already created artworks or the ones you sell on the NFT marketplace</blockquote><p>📍 <strong>Where:</strong> <a href="https://monaverse.com/spaces/leafes-solarpark?invite=TlRrMU5EQXhNUTphc2lh">LEAFES Solarpunk space</a> in Monaverse, visit now 🔥<br>❗️<strong>Artwork upload due date: </strong>18th November ❗️<br>📅 <strong>The show and voting:</strong> from 9th December</p><h4>The Metaverse space</h4><p>You might wonder why we would need to create nature-inspired artwork for the Metaverse. Well, climate change is occurring right now, and if you ask us, it’s pretty terrible stuff. But if there is anything we can do to stop it, it is to demonstrate to the rest of the world how much we care about the environment and what we can do to protect it via digital fashion at least.</p><blockquote>When you apply your designs, we will show them off as 2D objects in the Metaverse space with your links.</blockquote><p>So everyone from crypto communities can see how many great creators are around them in the digital field.</p><p>The space is designed as a leaf, which refers to our name — we greatly value plant-based materials and <a href="http://haze.leafes.pro">produce hemp fur coats</a> as one of our real products.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/711/1*9tU3VuNKjWcCqyTMpT9BIQ.jpeg" /><figcaption><em>LEAFES Metaverse space structure</em></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*N6XInl9FFMuuf1JtpRcavg.png" /><figcaption>LEAFES Metaverse space visual</figcaption></figure><h4>The prize</h4><p>The winner will receive a $1000 in NEAR tokens prize and their design will be featured in a virtual art exhibit on the LEAFES Metaverse space as a 3D object.</p><h4>How to enter the competition</h4><ul><li>Post 2D image of your artwork (JPG/PNG) in your Instagram account (make sure it’s not private)</li><li>Add a description of your idea</li><li>Tag <a href="http://instagram.com/leafes_official">@LEAFES_official</a> with a hashtag #LEAFESxNEAR</li></ul><h4>More info about the space design and all links are in the article below</h4><p><a href="https://medium.com/@LEAFES/leafes-solarpunk-metaverse-show-competition-opening-c5861da5d0b1">LEAFES Solarpunk Metaverse show &amp; competition opening!</a></p><p><strong>❓If you have any questions, feel free to ask in the </strong><a href="https://t.me/LEAFES_official"><strong>LEAFES Telegram Chat</strong></a></p><h4>🏆Stay up-to-date on our social media<br><a href="http://leafes.pro/">Website </a>| <a href="https://twitter.com/LEAFES_official/">Twitter</a> | <a href="https://discord.gg/Y6XnfH95">Discord</a> | <a href="https://instagram.com/leafes_official">Instagram</a></h4><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=54e71579c3e7" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Overview of Metaverses for Fashion brands]]></title>
            <link>https://medium.com/@LEAFES/overview-of-metaverses-for-fashion-brands-c09353f1eb7d?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/c09353f1eb7d</guid>
            <category><![CDATA[digital-transformation]]></category>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[digital]]></category>
            <category><![CDATA[fashion-trends]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Tue, 11 Oct 2022 17:07:59 GMT</pubDate>
            <atom:updated>2022-10-11T17:07:59.291Z</atom:updated>
            <content:encoded><![CDATA[<p>As fashion continues to grow and innovate, brands must also change how they interact with their customers.</p><p>The fashion industry is at a crossroads. To compete in today’s digital world, you need not just a website and social media accounts; you need an entire ecosystem that encompasses all of your brand’s digital presence.</p><p>In this article, we’ll take a look at what metaverses are and why they matter for fashion brands. We’ll also discuss how these futuristic ecosystems can help companies stay relevant in this constantly evolving market.</p><h3>Metaverse Overview</h3><p>In a world where every brand is getting digital, you might wonder what the metaverse is and how it can help your fashion business.</p><p>The metaverse is an interactive virtual environment where people can meet and socialize with others. It’s like Second Life but with more features like augmented reality (AR) and 3D modeling tools that allow you to create clothing items that users can wear in real life.</p><p><strong>The benefits of the metaverse include the following:</strong></p><ul><li>Increased engagement with customers by creating immersive experiences that increase brand loyalty</li><li>A better understanding of consumer needs through data analytics on user behavior at live events and tailored products/services offered online after collecting data from different sources (e.g., social media). This gives companies more opportunities for innovation than ever before!</li></ul><h3>Profits for fashion brands in the metaverse?</h3><p>The metaverse provides fashion brands with the opportunity to create a branded 3D world that enables consumers and influencers to engage in personalized experiences.</p><p>Through this, brands can create unique brand loyalty. With real-time data analysis available, fashion brands can understand their audience better and change their offers accordingly while learning more about what their customers want.</p><p>As a fashion brand, you can promote your products through virtual sales and events through the metaverse as an alternative channel. Or create exclusive collections only available in the metaverse, expanding your audience and providing new experiences for fans!</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ehuaZVptGn07Ql3g2fa49w.png" /></figure><p>The fashion industry is one of the most advanced industries in the world, and it’s bound to be even more so with virtual reality. We at <a href="http://leafes.pro/"><strong>LEAFES</strong> </a>are <a href="mailto:team@leafes.pro">ready to discuss</a> how your brand can benefit from metaverse.</p><p>With this technology, brands can create a more immersive experience for their consumers that is more engaging and memorable than ever before. <strong>The metaverse also allows consumers to become part of the brand story by participating in events or creating content themselves.</strong></p><h3>Digital fashion &amp; Metaverse market insights</h3><p><strong>The digital fashion market is booming.</strong></p><ul><li>According to a B2B Market Research report, it’s expected to reach $62 billion by 2022, at a CAGR of 15.5% from 2019 to 2022. This means that today’s online shopping experience will be even more convenient and immersive in the future.</li><li>And the metaverse reached an all-time high of 400 million monthly active users in 2022.</li><li>Global spending on virtual goods reached an estimated $110 billion in 2021, more than doubling the total in 2015, with around 30 percent attributed to virtual fashion.</li></ul><h3>The brightest fashion cases</h3><ul><li><a href="https://www.voguebusiness.com/technology/a-digital-carolina-herrera-gown-just-sold-for-dollar2000-on-roblox"><strong>A digital Carolina Herrera gown just sold for $5,000 on Roblox</strong></a></li><li>RTKFT was established in 2020 and it has already achieved impressive results. It partnered with crypto artist Fewocious in 2021 to sell 600 pairs of shoes as NFTs, generating 3.1 million dollars in less than seven minutes.</li><li>Dolce &amp; Gabbana made the equivalent of <a href="https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf">$5.7M</a> in NFT sales</li></ul><h3>Conclusion</h3><p>The metaverse is getting increasingly popular every day as brands realize its potential for their business.</p><p>Brands can reach new customers, engage with them in an interactive environment and gain valuable insights about their preferences. It’s an exciting time for fashion brands!</p><p><strong>We’ll cover trending metaverses and their possibilities in the next articles. Stay tuned!</strong></p><h3>💡We at LEAFES provide digitalization, 3D visualization, and “Metaversezation” services for Fashion and Jewelry brands.</h3><h4><a href="mailto:team@leafes.pro">Feel free to reach us: team@leafes.pro</a></h4><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=c09353f1eb7d" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Crypto: bubble or revolution?]]></title>
            <link>https://medium.com/@LEAFES/crypto-bubble-or-revolution-5cce557952a?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/5cce557952a</guid>
            <category><![CDATA[nft]]></category>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[3d]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[digital]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Wed, 07 Sep 2022 16:09:00 GMT</pubDate>
            <atom:updated>2022-10-25T11:22:58.812Z</atom:updated>
            <content:encoded><![CDATA[<h4>Exclusive NEAR branded Jackets launch by LEAFES</h4><p>There’s been a lot of talk about cryptocurrency and NFT bubbles. It’s trending and booming, and the actual “value” of NFTs or crypto is unclear.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/822/1*p7DVRxUH-TfBz8-MoSaE2Q.png" /><figcaption><a href="https://www.investopedia.com/news/cryptocurrency-bubble-more-housing-or-dotcom/">Is the Cryptocurrency Bubble More Like Housing or Dotcom?, January 2018</a></figcaption></figure><p>It is true that some projects are bubbles. But only some.</p><p>We believe that a large number of projects on the market, along with us, are creating a digital revolution, and each revolution should have its own uniform. In addition to being one of the most advanced, fastest, and greenest blockchains in the world, <a href="https://near.org/">NEAR</a> is also our alma mater.</p><h3>Lead-up to NEARCON 2022 from the LEAFES team</h3><h4>We’re happy to announce that we are launching a limited edition collection for the NEAR Community! 🔥</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/533/1*U12rBGBghcNown424WKi5g.gif" /><figcaption>NEAR Jackets collection, superpowered by <a href="http://leafes.pro/">LEAFES</a></figcaption></figure><p><strong>We’re bringing you a collection that you will wear anywhere:</strong> in a favorite Metaverse, game or real life.</p><h3>The idea behind</h3><h4>It’s time to look at the bubbles differently</h4><p>For us, they represent lightness and transparency, and each bubble represents a DAO or community that creates the big picture.</p><p>Although the NEAR logo is currently lives inside the bubbles, the logos of the communities and decentralized organizations that support and rally around the blockchain will eventually replace it. And we want to all to join us to do it together.</p><h4>The meaning of colors</h4><p><strong>Black and White</strong></p><p>It’s pretty simple. The colors of our and NEAR’s logos are black and white. Those colors are classics that you can’t get rid of, we all love them.</p><p><a href="https://www.pantone.com/color-of-the-year-2022"><strong>Very Peri</strong></a></p><p>Very Peri is the the Pantone color of the year 2022. However, <em>the most striking thing about this color is the first one the designers came up with.</em></p><figure><img alt="" src="https://cdn-images-1.medium.com/max/989/1*sTNyW4FkBkwa4TBxwTf92A.png" /><figcaption><a href="https://www.pantone.com/color-of-the-year-2022">PANTONE 17–3938 Very Peri</a></figcaption></figure><blockquote>A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.</blockquote><p><strong>It is fantastic that the community has created the color of the year, wow!</strong> As a fashion tech project, this is a significant event to celebrate.</p><h3>The nearest future of the drop</h3><h4>Mint Jackets as NFTs on Paras and MintBase since November 2022 🔥</h4><h3>Want to get a jacket first? Join the Whitelist, and the first 300 members will get a jacket for 10 NEAR ONLY🪂</h3><p>How to get into a Whitelist ⬇️</p><ol><li>Follow <a href="https://twitter.com/LEAFES_official">LEAFES Twitter account</a></li><li><a href="https://twitter.com/LEAFES_official/status/1567545640187760640">Like &amp; Retweet this tweet</a></li><li><a href="https://forms.gle/B9FfyKLsPaM1ZFgE8">Fill the form</a></li><li>Excellent, <a href="https://linktr.ee/leafes">follow the latest announcements</a> to stay on top of the news!</li></ol><h4>Community will choose two more colors for the NFT collection</h4><p>As a NEAR community, we are planning to unite and choose new jacket colors with all the other communities and DAOs of the blockchain.</p><h4>We will post 3D versions of the drop on the NEAR corner in our Metaverse space</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*I02Q4I9t03XCOSwmB_kyFQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*DhSJqyoeD8j4sXf1ca6YIg.gif" /><figcaption><a href="http://leafes.pro/">LEAFES</a> x NEAR Jackets collection</figcaption></figure><h4><strong>Thanks to everyone who helped create the collection, it wouldn’t be possible without you</strong>🤝</h4><p><a href="https://leafes.pro/">LEAFES Website</a> | <a href="https://twitter.com/Leafes_official/">Twitter</a> | <a href="https://t.me/leafes">Telegram</a> | <a href="https://discord.gg/QUWDSEEDaE">Discord</a> | <a href="https://medium.com/@LEAFES">Medium</a></p><p>📧 We are happy to hear from you: <a href="mailto:team@leafes.pro">team@leafes.pro</a><br><strong><em>Thanks for reading!</em></strong></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=5cce557952a" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Sales of digital fashion NFTs have spiked this year]]></title>
            <link>https://medium.com/@LEAFES/sales-of-digital-fashion-nfts-have-spiked-this-year-c8dbbdf52629?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/c8dbbdf52629</guid>
            <category><![CDATA[fashion-trends]]></category>
            <category><![CDATA[web3]]></category>
            <category><![CDATA[nft]]></category>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[digital]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Tue, 06 Sep 2022 06:27:35 GMT</pubDate>
            <atom:updated>2022-09-06T06:27:35.113Z</atom:updated>
            <content:encoded><![CDATA[<h4>Impressive sales revenue</h4><p>The rise of blockchain technology has spurred a new wave of innovation in the fashion industry. Fashion brands are now using blockchain to transform their supply chain, design processes, and retail strategies.</p><p>The benefits of this emerging tech extend beyond just making transactions safer or faster: NFTs can help brands make more money from sales than traditional e-commerce models ever could.</p><h3>How fashion brands make money from NFT sales</h3><p>The hype surrounding nonfungible tokens (NFTs) has led some of the world’s most iconic brands to add digital collectibles to their portfolios, creating hundreds of millions in additional revenue — and underscoring the mass consumer appeal of these products.</p><p>With the NFT drops, Nike generated over $185 million in revenue and nearly $1.3 billion in secondary market value. According to the <a href="https://www.nftgators.com/nfts-turn-out-to-be-a-great-channel-of-revenue-for-businesses-ask-nike/">NFTGators report</a>, Nike, Gucci, Dolce &amp; Gabbana, Adidas, and Tiffany have all generated $260 million in sales from NFTs.</p><p>With a total revenue of $25.6 million, Dolce &amp; Gabbana has generated NFT revenue. While Tiffany, which just launched its <a href="https://cointelegraph.com/news/tiffany-co-turning-cryptopunk-nfts-into-50k-custom-pendants">NFTiff</a> token to allow CryptoPunk holders to mint customized pendants, has made $12.6 million. Gucci and Adidas, on the other hand, generated $11.6 million and $10.9 million in NFT revenue.</p><h3>How fashion brands get access to new markets and audiences with branded NFTs</h3><p>By selling NFTs, fashion companies can reach wider audiences and expand into new markets.</p><h4>It is clear that a partnership between Gucci, a luxury Italian fashion house, and Roblox, an online game platform, has yielded something truly special.</h4><p>This is what happened when Gucci created a virtual garden exhibition on Roblox. As part of the exhibition, a digital version of the Dionysus Bag was sold for $6 and then sold for almost 1000 times more, emphasizing a reimagined shopping experience and digital wearables as NFTs.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/653/1*x_k21ixBwA32_PmIUNx2aA.png" /><figcaption>Gucci Garden Archetypes — Gucci Garden Virtual Exhibition on Roblox</figcaption></figure><p>Gucci’s digital assets are time-limited and can only be purchased for a short period of time. They serve as a marketing tool for creating a sense of exclusivity and awareness. Moreover, this lures younger and newer audiences to Gucci, priming them to view the brand as an aspirational brand in the near future.</p><h3>Instead of a conclusion</h3><h4>Sales of NFT clothing will continue to be driven by the growth of the fashion industry.</h4><p>Creating unique assets for customers has enabled brands to expand into new markets and open new growth opportunities. As a result, they generate more revenue and explore a whole new world of customer engagement. We look forward to following fashion’s digital transformation and keeping you updated.</p><h4>Take a moment to applaud us 👏, and don’t forget to subscribe!</h4><p><a href="https://leafes.pro/">LEAFES Website</a> | <a href="https://twitter.com/Leafes_official/">Twitter</a> | <a href="https://t.me/leafes">Telegram</a> | <a href="https://discord.gg/QUWDSEEDaE">Discord</a> | <a href="https://medium.com/@LEAFES">Medium</a></p><p>📧 We are happy to hear from you: <a href="mailto:team@leafes.pro">team@leafes.pro</a><br><strong><em>Thanks for reading!</em></strong></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=c8dbbdf52629" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Blockchain Supply Chain | LEAFES]]></title>
            <link>https://medium.com/@LEAFES/blockchain-supply-chain-leafes-f869cce14f0e?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/f869cce14f0e</guid>
            <category><![CDATA[technology]]></category>
            <category><![CDATA[supply-chain]]></category>
            <category><![CDATA[blockchain-technology]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[web3]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Mon, 05 Sep 2022 14:52:55 GMT</pubDate>
            <atom:updated>2022-09-05T14:52:55.691Z</atom:updated>
            <content:encoded><![CDATA[<h4><strong>What it is and why it matters</strong></h4><h3>What is a blockchain technology</h3><p><em>Blockchains are decentralized, distributed, and usually public digital ledgers of transactions between many computers that are based on records called blocks. It is not possible to alter any block retroactively without altering all subsequent blocks as well, and as a result, blocks cannot be changed in general.</em></p><h4>Key elements of a blockchain</h4><ol><li><strong>Distributed ledger technology<br></strong>With the distributed ledger, every network participant has access to an immutable record of transactions. This shared ledger records transactions only once, eliminating duplication of effort commonly found in conventional business networks.</li><li><strong>Immutable records<br></strong>After a transaction has been recorded in the shared ledger, participants cannot change it or tamper with it. Whenever an error occurs in a transaction record, a new transaction must be added, and two transactions will now appear.</li><li><strong>Smart contracts<br></strong>A smart contract is a set of rules stored on the blockchain that execute automatically. Smart contracts can define corporate bond transfer conditions, including travel insurance terms, etc.</li></ol><blockquote>Real-world and virtual applications of blockchain technology are numerous.</blockquote><h4>Here are a few examples:</h4><ol><li>International payments</li><li>Logistics</li><li>Media &amp; Art</li><li>Data storage</li><li>And many, many more more</li></ol><p><strong>As an example, let us take a closer look at a blockchain supply chain.</strong></p><h3>Blockchain Supply Chain</h3><p>As we move on to the application of blockchain in the supply chain, let’s look at a comparison between conventional tracking systems and blockchain technology.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/733/1*9-SZFoVt_VhUCrR-NjUYJg.png" /><figcaption>From: “Building a Transparent Supply Chain” by Vishal Gaur and Abhinav Gaiha, May–June 2020</figcaption></figure><h4>Key benefits of blockchain for supply chain</h4><ol><li><strong>Efficiency</strong><br>The shared network infrastructure of blockchain-based supply chains improves communication and collaboration. With complete visibility of financial information, small businesses can get better financing options and lower processing times with better compliance contingencies, which ensure everyone meets their commitments on time, completely, and correctly.</li><li><strong>Savings</strong><br>Transparency and traceability reduce waste, duplicate orders, and rogue spending in accounts payable. When resources and transactions are shared digitally, you don’t need paper workflows and materials. Not only does going paperless cut down on materials costs, but it also cuts down on storage and labor costs.</li><li><strong>Sustainable and ethical production</strong><br>Using blockchain technology, companies can track materials, their travels through supply chains, and who has access to them. QR codes, for example, let you know where, how, and what products were made.</li></ol><h3>Blockchain supply chain implementations</h3><h4>Nike x <a href="https://www.hyperledger.org/use/fabric">Hyperledger Fabric foundation</a></h4><p>A proof-of-concept whitepaper <a href="https://rfid.auburn.edu/papers/chain-integration-project-chip-proof-of-concept-whitepaper/">published </a>by Auburn University’s RFID Lab shows how blockchain technology can make supply chains more efficient across the globe.</p><p>The concept was developed on Hyperledger Fabric for ingesting, encoding, distributing, and storing serialized data throughout the supply chain. Several U.S. brands and retailers participated, including Nike, PVH Corporation, and Herman Kay.</p><h4>The results were impressive</h4><p>In total, 223,036 goods were uploaded to the distributed ledger, with only 1% coming from stores, 87% from distributors, and the remaining 12% coming from encoding points.</p><p>The CHIP found that blockchain could solve serialized data exchange issues in the supply chain. It says that the companies were able to record transactions with serialized data in a common language and share the info with the right people.</p><p>Researchers estimate that reducing counterfeiting and shrinkage in the supply chain could unlock $181 in business opportunities.</p><h3>Aspects of secondary benefit for business</h3><ul><li>Enhance corporate reputation by providing transparency about materials used in products</li><li>Content creation is easier and more engaging</li><li>Reducing the risk of public relations damage from supply chain malpractice</li><li>Data sharing is more credible and trusted by the public</li><li>Stakeholder engagement</li></ul><h3>Our views | LEAFES</h3><p><a href="http://leafes.pro/"><strong>LEAFES</strong></a><strong> </strong>products emphasize sustainability, scalability, and the lowest environmental impact.</p><p>Towards the end of our ecosystem development, we aim to establish an open supply chain, enabling users looking for real versions of their NFT apparel to identify the manufacturers.</p><p>We have adopted the <a href="https://near.org/">NEAR blockchain</a> as the foundation of our ecosystem to ensure sustainability and production effectiveness.</p><h4>Stay up-to-date on blockchain, fashion, and technology by subscribing to our newsletter</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*nTMBhzLgJezu-B_NoVCWVg.png" /></figure><p><a href="https://leafes.pro/">LEAFES Website</a> | <a href="https://twitter.com/Leafes_official/">Twitter</a> | <a href="https://t.me/leafes">Telegram</a> | <a href="https://discord.gg/QUWDSEEDaE">Discord</a> | <a href="https://medium.com/@LEAFES">Medium</a></p><p><strong>📧 We are happy to hear from you: </strong><a href="mailto:team@leafes.pro">team@leafes.pro</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f869cce14f0e" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[LEAFES: Recent achievements]]></title>
            <link>https://medium.com/@LEAFES/leafes-recent-achievements-b4fbdec1a144?source=rss-c02cf10192e3------2</link>
            <guid isPermaLink="false">https://medium.com/p/b4fbdec1a144</guid>
            <category><![CDATA[metaverse]]></category>
            <category><![CDATA[ecosystem]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[fashion]]></category>
            <category><![CDATA[near-protocol]]></category>
            <dc:creator><![CDATA[LEAFES]]></dc:creator>
            <pubDate>Tue, 23 Aug 2022 12:06:03 GMT</pubDate>
            <atom:updated>2022-08-23T12:06:03.480Z</atom:updated>
            <content:encoded><![CDATA[<p>From the latest to the newest, July — August 2022</p><h3>🔥 We partnered with ARAXLAND</h3><p><a href="http://araxland.com/"><strong>ARAXLAND</strong></a><strong> </strong>is a play-to-earn and move-to-earn NFT game with augmented reality (AR) technology.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*61CohOQ5nmXi2-aPwIg5GA.png" /><figcaption>LEAFES x ARAXLAND partnership banner from media</figcaption></figure><p>We got mentions in lots of blockchain media, like <a href="https://twitter.com/Metavers_Worlds/status/1550167481863778305">Metaverse Worlds</a>. Hooray!</p><h3>🔥 We partnered with Arhead</h3><p><a href="https://arhead.io/"><strong>Arhead</strong></a> is a creators driven platform to produce content, spaces and events for companies in the Metaverse.</p><h4>And the great journey had begun</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*JGbDIcxBKOjF9ikvkDpoFA.jpeg" /><figcaption>LEAFES x Arhead partnership banner</figcaption></figure><h4>We started building our Metaverse space!</h4><p>We did a great job starting from scratch in a month. As soon as we launch, we will share the whole journey with you.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*sBV8txquolvQJoIZim4FdQ.jpeg" /><figcaption>The structure LEAFES’ Metaverse space: Argo Space Yacht</figcaption></figure><h4>With the Argo Space Yacht, we and fashion enthusiasts will explore more sustainable and cross-world approaches to fashion</h4><p>We will reveal more details and visuals in the next publications. Stay tuned!</p><h3>🤔 Guess the news by these words: LEAFES, NEAR, digital clothing</h3><p>Yeah, we at <a href="http://leafes.pro/"><strong>LEAFES</strong></a> are building a hybrid (digital + physical) fashion infrastructure on NEAR blockchain to connect both worlds and utilize fashion NFTs.</p><p><strong>However, the news is quite different, so for now let’s leave it at that</strong>. Meanwhile, we’re busy working on it, and detailed announcements of course.</p><h3>LEAFES in numbers</h3><ol><li>Nine team members 💎</li><li>Almost 300 digital designers in touch 🤝</li><li>~2k followers in social media, thank you all 💜</li></ol><h4>Thanks for reading! See you soon, follow our media for updates:</h4><ol><li><a href="http://leafes.pro/">Website</a></li><li><a href="https://linktr.ee/leafes">Linktree</a></li></ol><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=b4fbdec1a144" width="1" height="1" alt="">]]></content:encoded>
        </item>
    </channel>
</rss>