Spring 2026

Mobile Web Designer

Project Overview

This project was designed in Figma to showcase UX design and interactive prototyping skills developed in NMIX 4011. The project emphasizes platform-specific design decisions with the goal of creating a cohesive multi-platform experience to fit audience needs.

The Problem

On Rotation is a record store and community space dedicated to bringing together passionate music fans and requires a digtal presence to truly reach their target audience. Our goal was to design a desktop website, mobile website, and companion mobile app that can provide a cohesive experience for customers to ensure they feel like a part of the On Rotation community.

The Solution

My group began with low-fidelity wireframes to map out the screens for each of the three platforms, and uploaded our style guide to ensure the experience would remain cohesive across desktop, mobile, and the companion app. For the mobile website specifically, I started from scratch and laid out all the pages I knew our site would need before making any visual design decisions.

It was difficult at first to find inspiration on what our mobile site would look like because of the unique array of options On Record provides. I focused on designing each page one at a time by laying a groundwork for what content would go where.

For the events page, I had to think like our target user to understand how they would navigate the site and what they would be looking for. I opted for simplicity to ensure that their experience would be as seamless as possible.

After I had the basic layout done, I went through and added more elements that would be useful, such as a visual calendar on the events page to give users a quick and intuitive way to see when events are taking place.

Once the designs were finalized across all three platforms, we focused on the prototype experience. We worked through each platform to ensure all buttons were linked to their proper destinations and that the prototype could accurately reflect how users would navigate through the site and mobile app.

Highlights of the final product:

The final product is thoughtfully organized, ensuring a seamless and intuitive navigation experience for users’ digital experience. The branding is cohesive as we stayed true to the On Rotation brand guide across all three platforms.

The final mobile website includes five pages that are each scrollable and filled with content tailored to what On Rotation’s audience would be looking for.

Menu Page: A clean, bold hamburger menu that keeps navigation simple and on-brand.

Home Page: Features a hero section, upcoming events preview, and a prompt to download the companion app.

About Page: Tells the On Rotation story and communicates the brand’s community-first values.

Contact Page: Provides store info and a simple contact form for users to reach the team.

Events Page: Includes a visual calendar and individual event cards so users can quickly find what’s coming up.

Picks of the Week Page: A curated album grid that gives users a reason to keep coming back.

Each page was designed with our users in mind to emphasize the community and story of On Rotation.

Check out the full finished project here: https://www.figma.com/proto/nTLcu0PaD3ldhiJkoiba76/Project-Triple-Threat--Ally--Karina--Koty--and-Sabrina?node-id=1-2&t=RnAicKDCTGcT4mAl-1

Results

Our final project delivers a cohesive multi-platform experience that brings On Rotation’s community-driven identity to life across a desktop website, mobile website, and companion app. This was my first time using Figma and I quickly grew to appreciate how much the tool allows you to bring a vision to life. Creating an interactive prototype was especially rewarding because seeing our designs become something users could actually navigate made the project feel more real. I am proud of what our group accomplished and feel much more confident in my ability to design intuitive, user-centered experiences going forward.

Fall 2025

Project Manager

Project Overview

We laid the foundation for Brandon’s brand identity. Specifically, our team created a visual style guide that establishes a consistent look and feel, building Brandon’s personality to reflect the mission and values of credibility and transparency, and developing high-fidelity wireframes that will serve as the blueprint for their website.

The Problem

Trademarks are essential to protect brand identity and ensure that recognition cannot be taken or misused. For many small businesses, the trademark process is complicated and expensive, leaving them uncertain about its necessity. The trademark process is difficult for small businesses and entrepreneurs to navigate by themselves with the risk of siling incorrectly. Lawyers are often out of budget and there is confusing legal jargon that makes getting a trademark unattainable for many small businesses.

The Solution

Brandon is a legal tech startup, founded by a trademark attorney, created to support entrepreneurs and small business owners through the trademark process. By providing expert-level guidance from a friendly and knowledgeable AI-powered sidekick, Brandon simplifies the process by running similarity searches, translating legal terms into everyday language, and providing structured feedback.

Given that Brandon is in the startup phase, the existing assets were the logo and a domain that was home to a short demo. Our main goal was to design a visual style and user experience that is approachable, just like Brandon. We created wireframes that transformed Brandon into a site that is easy to navigate and highlights Brandon’s capability.

We conducted in-depth user research through surveys and interviews to help the Brandon team identify and properly target their key audiences. We discovered their potential customer’s main pain points and features that they would appreciate when using Brandon.

This laid the foundation for our design and user-experience decisions to ensure that everything was designed with the user in mind. We created a visual design guide that establishes Brandon’s visual identity. Our team thoughtfully chose typography and colors that fit Brandon’s personality, balancing friendliness and professionalism. Our lead UI/UX Designer created a set of logos and favicons to ensure that Brandon is easily recognizable.

We incorporated these elements into our wireframes to uphold the visual identity throughout the whole site. Our wireframes were crafted to include every possible page that the Brandon team may need. Our final demo includes landing, about, pricing, blog, resources, login, and user dashboard pages along with fully fleshed-out demos of similarity searches, trademark lookups, and design code analyzers that include results pages and loading screens. Additionally, the wireframes include a navbar and Brandon chatbot that run throughout the site.

Results

Our final project lays a solid foundation for the Brandon team to build out the site based on our wireframes, design guide, and user recommendations. It has been a rewarding experience working with a client to help actualize their vision into something tangible. I am very proud of my team for going above and beyond to ensure that we met our client’s expectations and I’m excited to see Brandon launch in the future.

New Media Narrative

I started the New Media Certificate as a fresh Grady PR admit because it was something I saw my older peers doing. I didn’t fully know what I was getting myself into, but I knew it would be beneficial for my future and, to be honest, it just sounded really cool. As someone who isn’t tech-inclined, I was intimidated but also genuinely excited to learn and grow.

My journey was a little unique in that the first NMI class I took was New Media Industries. Hearing from experienced professionals gave me a real understanding of how this certificate could shape my career. I also learned about opportunities and jobs I never knew existed, expanding my perspectives of what I’m capable of. With this starting point, I was even more excited to dive into the rest of my New Media coursework.

From there, I took Intro, where I finally learned all the tech basics I had previously ignored. I’d always been overwhelmed by technology and never took the time to properly understand it, which was something I wanted to change. I learned simple things like what USB even stands for and how Bluetooth works, but the thing that intimidated me most was code. I didn’t understand its purpose and was honestly scared by how others talked about it, until I learned it’s just 1s and 0s. Even though technology is complex, Intro taught me that things are usually more simple than I make them out to be in my head. Understanding the fundamentals makes the complexities far less scary.

Even after feeling less intimidated by coding, I was still nervous to take Web Dev. But it ended up being one of the most beneficial classes I’ve ever taken because it gave me skills that built a foundation for things I never imagined doing. I never would have guessed that I’d be able to hand-code a website or even understand what complex-looking code means. The skills I gained in this class helped me confidently take on projects at my job that I never would have imagined saying “yes” to before.

After building my technical skills, it was exciting to strengthen my presentation skills in the TEDxUGA class. It was incredibly beneficial to learn how to connect with audiences and craft presentations that capture attention and challenge perspectives. Working with presenters and helping curate their talks was something I didn’t expect from this certificate, but it became an experience I’ll always hold close to my heart. Not only did I learn new skills, but also was able to help people share their ideas and stories with the world. That was incredibly rewarding, and I’m grateful I was able to take the class for two semesters.

With so many new skills and experiences behind me, I was still a little nervous heading into Capstone. But this experience has been the perfect way to round out my certificate. I’ve been able to use everything I learned in my New Media classes, all at once. Working with a client is special because I get to be part of a team helping them achieve their goals. There has definitely been some pressure, but it’s exciting knowing these professionals trust us and our judgment. This class has taught me that I need to trust my skills more because I’m capable of far more than I think. I’ve also really enjoyed working with my team because we balance each other so well, and it’s fun to have academic conversations where we all actually understand what the other person is talking about.

I came into this certificate as a nervous sophomore and I’m walking out as a confident senior. I graduate in May, and I know that my experiences in the New Media Certificate will be valuable in my job search and the lessons I’ve learned will guide me through my career. I feel far more capable than I did at the beginning, and I’m excited to keep growing and learning.

Fall 2025

Veteran Curator on Presenter Prep Teams for Arpita Shome, Celia Nowlin, and Dyci Sfregola

Project Overview

I was assigned to be on presenter prep teams for Arpita Shome, Celia Nowlin, and Dyci Sfregola to help curate their talks for TEDxUGA 2026. My teams and I collaborated with our presenters to refine their big ideas, draft outlines, begin scripting, and start visual design.

The “Problem”

My presenters all have ideas for what they want to talk about on the stage, but they have different needs in what can make their talk the best that it can be. The purpose of our prep team was to transform their ideas into clear, impactful messages that challenges conventional thinking about their topics. Our task was to help our presenters shape their concepts into compelling narratives that aligned with the TEDx presentation style and resonated with the wide audience that engages with TEDxUGA both in-person and online.

The “Solution”

We started by getting to know our presenters and understanding what they want to talk about on the TEDxUGA stage. I met with my presenters every week to learn about all the ideas they have for conent and what they want the flow of their talks to be. This was vital in ensuring that we have all the information we need to make the curation process run smoothly.

From there, we gathered all their ideas for content and messages to put them in an overall talk outline that follows the Resonate presentation format. We have to give honest feedback to ensure their talks include only the best elements to truly resonate with the audience. This is essential in laying the foundation for a talk that will not only inform, but deeply connect with viewers. All my presenters have different needs for putting together their outlines, so I have been helping them through the process under the guidence of Isa and Megan.

Results

Being part of this process taught me the power of collaboration and the importance of intentional storytelling. By the end of this semester, all my presenters will have a solid foundation to script their talks and begin the next stage of the curation process. The main goal of TEDx is to spread ideas that are worth sharing and I’m grateful that I had the opportunity to have a part in sharing my resenters ideas with the world.

Spring 2025

TEDxUGA Rookie Curator on Nic Laconico’s Presenter Prep Team

Project Overview

I was assigned to be on Nic Laconico’s present prep team to help curate his talk for Destination: TEDxUGA 2025. My team and I collaborated with him on scripting, visual design, and refining the overall delivery of his talk.

The “Problem”

Nic’s “big idea” for his talk was centered around The Dream Job Fallacy. The purpose of our prep team was to transform his compelling idea into a clear, impactful message that challenges conventional thinking about career success. Our task was to help him shape this concept into a compelling narrative that aligned with the TEDx presentation style and resonated with the wide audience that engages with TEDxUGA both in-person and online.

The “Solution”

We first started on helping Nic create a script for his talk, meeting with him to identify what messages and content should be included. We aided in putting his ideas to words and ensuring the talk followed the Resonate presentation format. We had to give him honest feedback to ensure his talk included only the best elements to truly resonate with the audience. This stage was essential in laying the foundation for a talk that would not only inform, but deeply connect with viewers.

Once the script was finalized and Nic began memorizing his talk, we shifted our focus to visual design. I was responsible for creating slides that visually supported his key points, including definitions and concepts that helped bring clarity and emphasis to his messages. We had many practice sessions, where Nic would present his talk to groups of TEDx advisors and would receive constructive feedback from outside perspectives. These sessions were essential in refining both his delivery and the visual components of his presentation. Based on the feedback we received, we went through multiple rounds of revisions to adjust slide cues and content, enhance visual clarity, and ensure every element supported his message effectively. This process helped us fine-tune the talk into a polished, impactful presentation.

During TEDxUGA dress rehersal, we supported Nic in finalizing his delivery by offering last-minute feedback, refining timing and tone, and helping him manage nerves before taking the stage. It was a culmination of weeks of collaboration, and our goal was to ensure he felt confident, prepared, and fully connected to his message.

On the day of the event, we gave Nic a final pep talk and encouraged him to trust the work he had put in. He took the stage with confidence and delivered an incredible talk that truly resonated with the audience, which made all of our efforts worthwhile.

Results

Being part of this process taught me the power of collaboration, the importance of intentional storytelling, and how impactful visuals can be in amplifying a message. It was incredibly rewarding to see our behind-the-scenes work come to life on the TEDx stage, and it truly deepened my appreciation for every aspect that goes into the process of putting on a TEDx event. Nic’s talk is going to be published on the TEDx YouTube channel, where anyone can hear Nic’s story and gain inspiration from his insights. The main goal of TEDx is to spread ideas that are worth sharing and I’m grateful that I had the opportunity to help Nic share his idea with the world.

Fall 2024

Project Overview

This freelance website, built on WordPress, showcases a combination of skills and technologies I learned in NMIX 4010. Designed with the goal of expanding my capabilities, the project emphasizes creating a visually appealing and functional website tailored to my client’s needs.

The Problem

I chose to design a freelance website for a family friend who’s passion is painting and hiding kindness rocks across Georgia. She already runs an Instagram account to share her creations and an Etsy shop to sell her products, so my goal was to combine these elements in one cohesive platform. The website not only provides a space for her to share blogs with tips and stories but also serves as a hub to unite a community of like-minded individuals. Additionally, I wanted to explore interactive features to make the site more dynamic and engaging for her audience.

The Solution

This project pushed me to build upon my existing skills and explore new creative possibilities. The beginning steps were easy with setting up my blog and e-commerce shop. I started with the basic WordPress 2024 Theme, set up most of my pages, and started making some basic design choices.

It was after I had the basic layout done that I realized I needed to do more and expand on my skills. I went back and forth between a few different themes and I ended up deciding on the “Ashe” theme because I felt the layout suited my vision best.

I focused on exploring different plugins to add new features, to make the site more interactive for users. I added a form plugin to allow users to sign up for a newsletter. I tried out things that I hadn’t done in previous projects, such as creating categories for blog posts and links within posts. I also added sidebar widgets and included a featured posts slider on the home and blog pages.

I realized that I wanted to make the site more geared towards creating a community and had fun exploring different ways to create it. This site was initially created for my family friend to show off her work, but after telling her about my ideas she encouraged the community emphasis.

To achieve this, I integrated a user-created posts plugin, allowing visitors to contribute their own posts to the blog. Additionally, I added a plugin that organizes posts from the “Community” blog category into a dedicated section on the “Community” page. This interactive feature allows her audience to actively participate and contribute, creating a sense of connection and collaboration.

Highlights of the final product:

The final website is thoughtfully organized, ensuring a seamless and intuitive navigation experience for users.

The blog section allows my family friend to showcase her own posts alongside contributions from other users. The menu is designed to guide visitors to specific blog categories, making it easy to find exactly what they’re looking for.

The homepage includes external resources and links to blog posts, providing users with easy access to additional information and learning opportunities.

The shop page has menu selections that make it easy for users to go through the process of browsing and purchasing products.

Check out the full finished website here: https://allykramerpr.com/webdev/final-project/

Results

Before starting this project, I was wary of using plugins, but throughout the process it has become easier to find good plugins and figure out how to use them. There was a bit of a learning curve in the beginning, but now I am far more comfortable.

Overall, I have grown to enjoy using WordPress because there are many features that allow me to make my website how I imagined. I feel more comfortable using the posts, pages, products and plugins and have a far better grasp on how to create easy-to-navigate websites.