At Simpl, we are driven by a single mission: to go beyond transactions and prioritize the development of trust in all interactions. In pursuit of this goal, we created Simpl SURE, a revolutionary solution that was precisely designed to eliminate uncertainties and boost trust throughout the checkout process.

As a product designer in charge of this campaign, I was instrumental in establishing Simpl SURE’s value propositions and positioning, ensuring that it resonates with users and drives higher engagement with our checkout and payment alternatives.

Join me as we explore how Simpl SURE acts as the ultimate trust builder, allowing people to buy with unrivaled peace of mind.

Addressing Crucial Pain Points

At the core of our initiative lies a profound understanding of the challenges users face during the checkout process. We recognize the skepticism that often accompanies online transactions, compounded by concerns about post-purchase support, especially when merchants are unable to provide satisfactory assistance.

Our ultimate goal? To instill trust in our users, transforming the checkout experience into a seamless, stress-free journey while setting a new standard for post-purchase support.

If your order is incorrect, damaged, or not delivered, you’ll be eligible for hassle-free returns or refunds at no additional cost.

Crafting a Brand Proposition for Trust

Our strategy? It’s all about creating a robust brand proposition that positions Simpl as the ultimate guardian of user interests.

Gaining Insights into Trustworthiness

In our quest to enhance user trust, we sought insights from leading platforms such as Venmo’s Purchase Protection and PayPal’s Buyer Protection. These references shed light on the crucial elements that contribute to user confidence in online transactions.

One key challenge we’ve recognized is the increasing concern around OTP (One-Time Password) security risks. In today’s landscape, users are understandably hesitant to provide authentication and initiate payments through e-commerce checkouts.

Features That Stand Out

We prioritize Simpl as the forefront guardian, providing reliable protection users can rely on. Making Simpl the default payment choice serves as a subtle yet powerful message about security. We ensure users never mistake Simpl’s role, setting it apart from the merchant’s services. Our integration seamlessly embeds protection into the checkout, making it easily accessible to users.

The Big Wins

Our focus on establishing Simpl as the trust protector has been pivotal, leading to increased confidence in all transactions. The process we’ve developed reassures users, offering clarity in a world often clouded with uncertainties.

Conclusion: A Testament to Trust

Simpl SURE has significantly enhanced the checkout experience (CE) by about 1.5%, with a network-wide impact of 23 basis points across our 42 live merchants. Compared to cases without a trust marker, CE improves by 118 basis points. A further 60 basis points increase in CE would boost it to 70.6%, resulting in a drop in cart abandonment to approximately 29.4%. These stats illustrate Simpl SURE’s considerable contribution to increasing user confidence and lowering cart abandonment rates.

Simpl SURE isn’t just a feature — it’s a testament to our commitment to building trust. It embodies our dedication to fostering seamless, secure, and trust-filled shopping experiences for every user.

Linkedin . Twitter . Instagram . Email . Spotify

Design that Speaks Volumes: Next Steps

Looking ahead, our focus remains on visually narrating Simpl as the user’s steadfast guardian. We’ll continue making Simpl’s protective role unmistakably prominent, leaving no doubt in users’ minds about their security. Additionally, we’ll persist in highlighting Simpl’s payment option, subtly reinforcing users’ sense of security throughout their shopping journey.

Delve into augmented reality (AR) and education with my latest research paper, “Astromos: An Astronomy Application for Augmented Reality-Based Learning.”

Read the full article here: Astromos: An Astronomy Application for Augmented Reality-Based Learning

Discover how this innovative app reshapes learning through interactive experiences, bridging the gap between digital knowledge and physical exploration. From navigating the Solar System to igniting cosmic curiosity, let’s embark on a journey that redefines education as an adventure.

Embracing the Augmented Reality Frontier

Conventional learning methods are evolving, and ‘Astromos’ is a prime example. This paper delves into augmented reality, where students can transcend the confines of textbooks and embark on an interactive journey through the cosmos, all from the palm of their hand-held devices.

Navigating the Cosmos with ‘Astromos’

At the heart of this research lies the birth of the mobile application ‘Astromos.’ Anchored in the concept of multi-viewpoint smartphone AR-based learning (M-VSARL), this application offers a unique perspective on comprehending intricate astronomy concepts. ‘Astromos’ isn’t just an app; it’s a telescope through which learners can explore the universe and grasp its wonders in a visually rich and immersive manner.

Illuminating Discoveries: Study and Impact

The true test of any innovation lies in its impact, and ‘Astromos’ shines brightly in this regard. A study was meticulously conducted to gauge its effectiveness among secondary and high school learners. The results were astonishing — a resounding confirmation that the application enhances learning and empowers students in their observation tasks.

The study revealed that over 50% of users appreciated the application’s content, design, and ease of navigation. Rigorous analysis using the SPSS software further reinforced our questionnaire's reliability and validated the app's positive influence.

Igniting Cosmic Curiosity: A Beacon for Learners

One of the most gratifying outcomes of this research was igniting a newfound curiosity for astronomy among students. The immersive experience offered by ‘Astromos’ led to an impressive 76% of users enthusiastically recommending the application to their peers. This endorsement underscores the app’s potential to educate and inspire the next generation of cosmic explorers.

Journeying Through the Solar System: Astromos in Action

Literature Review

Before we dive deeper, let’s explore the essence of ‘Astromos.’ It’s a knowledge-based application of Augmented Reality designed to provide an engaging learning experience about our Solar System. Developed for individuals aged 8–14, it’s a tool both institutes and schools can incorporate into their educational arsenal.

Exploring the AR Universe

Users immerse themselves in the Solar System’s vast expanse when they initiate the application. The Sun stands at the centre, with the nine planets orbiting around it and Earth’s Moon shining nearby. Users delve into a wealth of information displayed on their screens by selecting a celestial body.

Whether users further their knowledge of the selected body or venture into the cosmos to explore other celestial objects, ‘Astromos’ offers an interactive learning environment that bridges the digital and physical worlds.

Read the full article here: Astromos: An Astronomy Application for Augmented Reality-Based Learning

So, whether you’re a seasoned astronomer peering through telescopic lenses or someone taking your first steps into the celestial expanse, I extend a warm invitation to you. Embark on this cosmic journey by reading the full paper here. Share it with fellow enthusiasts, engage in conversations, and let’s propel the spirit of exploration within the realm of education.

Let’s transcend the boundaries of traditional learning and turn education into an adventure that knows no bounds!

In today’s digital domain, where user attention is a prized asset, pursuing genuine customer engagement and loyalty is a formidable challenge. This case study reflects my commitment to innovative solutions that foster meaningful connections. It charts a course to redefine how we interface with our product, offering fresh insights into incentives, user benefits, and a path to a more enriching experience.

This article delves deep into the Rewards Construct, unveiling its core tenets, unique features, and potential to elevate user experiences while reshaping businesses’ customer engagement strategies. Join me in this exploration that marks a new era of user interaction and loyalty, contributing to the evolving tapestry of UX case studies.

Structure/Positioning

Picture this: Our ingenious Loyalty Program was designed with you in mind. It’s like having a pocketful of currencies, each with a unique purpose:

Credit Balance: Your real-world currency for lending and borrowing, making transactions a breeze.

Rewards: Our special currency, just for you. It’s all about boosting your growth and making good behaviors feel like winning.

Cashback: Think of it as your digital treat. Use it for cool offers and exciting redemptions — a little virtual excitement in your life!

Now, let’s talk levels. Our Loyalty Program has something for everyone, from newbies to experts. We’ve got Beginner, Intermediate, and Advanced tasks. As you level up, so do your rewards — it’s like achieving greatness one step at a time.

Our goals? Simple yet big: Making 1,000 Si = ₹ 20 (yes, it’s got some economic muscle!) and getting you to love us even more by returning for more.

But wait, there’s more! We’ve got our eyes on the prize — you, our Power Customers. Get ready for a rewards bonanza that’ll blow your socks off. You deserve nothing less than the best!

Our Loyalty Program is about giving you a symphony of currencies and levels to make your experience epic. Get ready to dance to the rhythm of rewards with you at the centre stage. Welcome to a loyalty experience like no other!

Earning Made Fun and Easy

Get ready to earn like a champ with our exciting array of opportunities. Here’s how you can fill up your rewards tank:

Gamified Onboarding: Let’s start with a bang! Our onboarding process isn’t just a dull checklist — it’s a game. Complete tasks, earn rewards and have a blast while getting to know us.

Merchant-Oriented Tasks: Think of this as a win-win. Complete tasks that help our merchants, and we’ll reward you for your effort. It’s like helping a friend and getting a pat on the back.

User-Oriented Tasks: Want to spread the joy? Refer friends, take on user challenges, and watch your rewards grow. The more, the merrier!

Business-Oriented Tasks: Your opinion matters! Rate and review, let us know your thoughts, and enjoy rewards for being our eyes and ears. Also, enjoy the convenience of pre-filled addresses and linked merchants — it’s a breeze!

Based on Products: It’s all about variety. Whether it’s Pay Later, PI3, or Repayment, each product has its perks. Using them brings rewards your way — it’s like getting a high-five for being a savvy user.

Campaign/Marketing Activities: Get ready for surprises! From cold-start boosts to birthday treats and limited-time giveaways, we’ve got something up our sleeves all year round. Keep an eye out for our specials of the month — it’s like a treasure hunt for rewards.

Our rewards construct

Crafting a Rewarding Experience

Imagine a world where every tap, every interaction with Simpl, is like a step closer to a treasure trove of delightful rewards. That’s the magic of our Rewards Construct — it’s not just a program; it’s a journey towards building lasting connections with you.

We’ve strategically positioned rewards as the heartwarming hug you deserve for being a part of our Simpl family. Through this program, we’re creating a pathway that rewards you at every twist and turn of your Simpl journey. It’s not just about transactions; it’s about building a bond that stands the test of time.

Our rewards program isn’t just about handing out goodies; it’s designed to weave a web of positive outcomes:

Positive Unit Economics: We’re not just balancing the books; we’re creating a win-win scenario where your rewards and our growth go hand in hand.

Decreased User Delinquency: By making rewards an integral part of your journey, we’re fostering a sense of responsibility and timely payments. It’s like a little nudge to keep things on track.

Increased User Engagement: Think of rewards as the spark that ignites your engagement with Simpl. From completing tasks to exploring products, it’s a cycle of giving and receiving that keeps you engaged.

Positive Network Activation: You’re more than just a user; you’re part of a network. Through our rewards, you become our voice, our advocate, and our catalyst for positive change.

Objective

Our goal? Crafting a rewards program that’s equitable and user-friendly but tailor-made for you. With straightforward redemption options, we’re removing the barriers between you and the rewards you deserve.

User Requirements

We hear you loud and clear. Rewards shouldn’t just be a box to tick; they should resonate with your life. We’re offering a reward buffet catering to your interests and lifestyle. Whether you’re into tech, fashion, or gourmet delights, we’ve got something that’ll make you smile.

So, here’s the promise: every reward, every interaction, every smile — they’re all part of our grand plan to make your Simpl journey richer, more rewarding, and uniquely yours. Welcome to a world where every tap is a step towards something great. Your journey, rewards, and Simpl story are all intertwined.

Success Metrics

Wireframes

Core Framework:

• High-frequency use cases are critical for success.
• Targeting specific power customers for program launch.
• The core value proposition must align with rewards to create perceived value.
• Exceptional user experience, ensuring loyalty program holders feel special.
• No asterisk; transparent and straightforward.
• Pivoting to drive desired behaviours and solve the average order value issue through incentivizing bill value for earning points.

Non-functional Requirements:

• Ensuring security and customer data protection.
• Scalability to accommodate customer base growth.
• User-friendliness and intuitive design.
• Accessibility across multiple devices and platforms.
• Ability to integrate with other systems as needed.

Assumptions:

• The Loyalty Program is accessible to all customers.
• Availability on multiple platforms (web, mobile app).
• Dedicated customer support team to address concerns.
• Multichannel marketing to attract new customers.

References:

1. https://www.novusloyalty.com/pdf/EQUITAS_case_study.pdf
2. How Starbucks loyalty program grew to 30 million customers?
3. 10 Examples of Innovative Customer Loyalty Programs
4. 13 Innovative Loyalty Program Rewards
5. Do Rewards Really Create Loyalty?

Revolutionizing Customer Engagement: Introducing our Rewards revolution was originally published in Bootcamp on Medium, where people are continuing the conversation by highlighting and responding to this story.

We delve into an exciting gamification project that revitalized Jupiter's user engagement and transactional activities. By implementing game mechanics and enticing rewards, we successfully motivated users to actively participate, perform desired actions, and contribute to the platform’s overall growth.

With revenue becoming our key focus, increasing retention on the platform is paramount. This is because of the number of retained users.

More repeat actions (current) drive revenue and increase base exposure to monetizable products in the future.
Higher transactions and balances are strongly correlated to higher retention. Among all types of transactions, debit card transactions have been identified as a key action to optimise due to their direct impact on revenue.

Problem Statement

Build a rewards-based game to drive transaction engagement and balances for activated users cost-effectively.

We clearly needed an innovative solution to ignite users’ motivation, encourage their active participation, and ultimately rejuvenate engagement and transactional activities.

Objectives

1. Increase User Engagement: Craft an irresistibly gamified experience with users high-fiving their screens.
2. Drive Transactions: Make transactions cooler than a cat wearing sunglasses — smooth, stylish, and frequent.
3. Enhance User Retention: Create an experience so comfy, users won’t want to leave; loyalty without the chains.
4. Improve Platform Performance: Skyrocket performance like a rocket-powered unicorn on a sugar rush.

Why Gamification?

Gamification is the use of game like elements in a non game environment. When it comes to Fintech, most of the tasks can be fairly routine and boring. Gamification can serve to liven up boring actions boosting engagement (Reference link — A Comprehensive List of 90+ Gamification Cases with ROI stats ).
The challenge here is to not overdo it, a lot of game like elements in a financial app can make it look unstable and unreliable

Target Audience

This gamification project was meticulously designed to captivate existing users of our platform. We tailored our strategies to resonate with users actively engaged for a substantial period, forging a strong connection and understanding their preferences.

The target user segment for this gamification construct includes users who meet the following criteria:
1. Have been active for at least 30 days since the account funding.
2. Have activated UPI, Debit Card (DC), or both.
3. Have made at least one transaction in the last 30 days.

Goals

1. Inspire Active Participation: Turn financial actions into a thrilling adventure with rewards at every turn.
2. Foster Habitual Transactions: Make users swipe cards and tap UPI like they’re on a transactional winning streak.
3. Cultivate a Sense of Achievement: Shower users with badges and virtual trophies for conquering challenges.
4. Instill a Competitive Spirit: Turn transactions into a friendly battle, where users outshine their buddies for bragging rights.

Design Solution

• Blended game elements and tangible rewards to create an engaging gamification construct.
• Users performed actions like debit card transactions, UPI transactions, and bank transfers represented by coloured moons.
• Unlocked the prestigious Golden Moon through cumulative debit card spending.
• Users were captivated by discovering the pattern of unlocking moons and visually tracking their progress.
• Introduced a quest to collect all five moons, rewarding successful completion with exclusive prizes.

Impact

• Remarkable impact on user engagement and participation in the gamified experience.
• Substantial increase in transactional activities.
• Users exceeded previous transactional levels, revitalizing platform performance.
• Significant improvement in user retention and long-term loyalty.
• Impressive revenue growth and enhanced vital performance metrics.
• Demonstrated the effectiveness of gamification in driving user engagement and transactional success.

Outcomes

Engagement Metrics

- Monitored engagement metrics, including debit card spends, other transactional activities, average balance, and app retention.

- Observed a 5% increase in debit card spends per user participating in the game, indicating the effectiveness of the gamification strategy.

Game Metrics

- Analyzed metrics related to moon collection, golden moons unlocked, rewards unlocked and claimed, and rewards distribution.

- Noted an increase in the number of moons collected, indicating higher engagement and participation in the game.

- Observed successful unlocking and claiming of rewards, showcasing user motivation and satisfaction.

Conclusion

The gamification project amplified user engagement, retention, and revenue within the fintech realm. Users eagerly embraced desired actions like debit card transactions by blending game principles, well-defined goals, and incentives. Our UX design flawlessly conveyed objectives, milestones, and insights, enhancing the user experience. Positive outcomes solidified gamification’s prowess in fintech and its promising horizons.

Join us as we celebrate this incredible journey where gamification transformed our fintech platform, inspiring users, driving transactions, and ultimately reshaping our ecosystem into a thriving community of enthusiastic participants.

How Gamification Transformed User Engagement — Jupiter was originally published in Bootcamp on Medium, where people are continuing the conversation by highlighting and responding to this story.

Problem Statement

Jupiter wanted to expand their product offerings and add a gift card marketplace to their platform. The goal was to provide users with a convenient and easy way to purchase gift cards for themselves or others.

Objectives

Design and develop a pilot flow on the Jupiter platform, enabling users to discover, explore and purchase Giftcards quickly.

Opportunity

India's gift card market is estimated to be valued at around ~USD 40 Billion in 2022 and is expected to grow at a CAGR of 19% for the next five years. With the rise of e-commerce players, increasing digitization, and merchants opening up their online platforms, the gift card market is expected to grow.

Why do people buy gift cards?

Gift cards provide value to both the buyer and recipient. Convenience is the most significant driving factor in purchasing gift cards. They relieve the buyer of the burden of choosing a gift for the recipient, which they may or may not like. They also allow the recipient to select anything they want at a later time of their convenience. E-gift cards can also be bought and redeemed virtually, not requiring any extra physical effort from the buyer or recipient. Variety is also a factor. With the advent of e-gift cards, buyers can now choose from thousands of gift cards from their mobile devices.

Why build a gift card purchase flow on Jupiter?

Engagement — Gift cards can add a lot to the variety of the offers available within Rewards. With a gift card marketplace, users can discover/purchase gift cards right on the platform along with multiple offers and fit right into the vision of building an offer marketplace for users.

Zero-cost gratification/Potential Revenue Source — Jupiter will have a take rate anywhere between 2% — 21% on Giftcards. At a smaller scale, it’s a zero-cost gratification initiative where the take rate can be passed on to users as cashback. At scale, gift cards have potential to add to our revenues.

Integrated rewards use cases — With 1000+ gift card options available via APIs, gift cards can be used as a gratification channel inside/outside of the Rewards product.

Few examples:

• Surprise users with a gift card on their birthday
• Redeem jewels as gift cards
• Leverage insights data to reward users with a category-specific/merchant-specific gift card depending on where they spend the most.
• P2P gifting on Jupiter

Methodology

1. Research — Conduct user research to understand the targaudience'se’s needs, behaviours, and pain points regarding gift card purchases. Gather insights on the current gift card market, its trends, and the user experience of other platforms.
2. Ideation — Brainstorm ideas for a gift card purchase flow that incorporatJupiter'sr’s existing Rewards product and aligns with tplatform'sm’s vision.
3. Design — Create wireframes and prototypes for the pilot flow based on the ideatiphase'se’s output. Test the strategies with users and iterate based on their feedback.
4. Development — Build the pilot flow using the chosen technology stack and integrate it into the Jupiter platform. Conduct thorough testing to ensure a seamless user experience.
5. Launch and Evaluation — Launch the pilot flow and monitor user engagement and satisfaction levels. Collect feedback and data to evaluate the pilflow'sw's success and identify improvement areas.

User Requirement

The user goals for the gift card marketplace were to:

• Make it easy for users to find the gift cards they are looking for
• Provide a variety of gift cards from different merchants
• Offer a seamless checkout experience

User Pain Points

The user pain points that were identified during user research included:

• The current gift card market is fragmented and difficult to navigate
• There is a lack of transparency around pricing and fees
• The checkout process is often slow and cumbersome

User Needs

The user needs that were identified during user research included:

• A user-friendly search function
• A clear and concise list of gift cards
• The ability to filter gift cards by merchant, category, and price
• A secure and fast checkout process

Constraints

The constraints of the project included the following:

• The gift card marketplace had to be launched within a limited timeframe
• The project had to be completed within a limited budget

Designs

Conclusion

The gift card marketplace has been a successful addition to the Jupiter platform. It has provided users with a convenient and easy way to purchase gift cards for themselves or others. The project has also helped Jupiter increase its revenue and user satisfaction.

Gift Cards: A Win-Win for Everyone — Jupiter was originally published in Bootcamp on Medium, where people are continuing the conversation by highlighting and responding to this story.

In today’s digital age, customers expect quick and convenient services from their banks. Video KYC is one such feature that enables users to complete their KYC process remotely without visiting the bank branch. Jupiter has introduced video KYC to make the process of KYC verification hassle-free for its customers.

What is Video KYC?

Video KYC is a process where the user can complete the video verification remotely to become a full-fledged user and start using the app’s features in Jupiter. You can get on a video call with our bank executive to complete your KYC process. The video call will ensure you no longer need to visit the branch to complete your KYC. With Video KYC, users can complete the KYC process from their homes without any physical interaction.

Why is Video KYC important?

The traditional KYC process involves physical verification, which can be time-consuming and tedious. With Video KYC, users can complete their KYC process remotely and get access to the app’s features quickly. Video KYC is convenient and safe, eliminating the need for physical interaction during the verification process.

Half KYC vs Full KYC

It’s important to note the differences between Half KYC and Full KYC accounts. Half of KYC accounts have a limit on transactions and the amount of money that can be deposited or withdrawn. On the other hand, Full KYC accounts have no such limits, and users can enjoy all the benefits and features of the app.

Redesigning the CVP screen

Jupiter aims to increase activation and awareness of users from Video KYC to Full KYC. They plan to redesign the existing CVP screen and run an A/B test to achieve this objective. The new CVP screen will highlight the critical differences between Half KYC and Full KYC accounts. This will help users understand the benefits of completing their KYC process and upgrading to a Full KYC account.

Motivating users to upgrade to Full KYC

Users onboarded 6–9 months ago may need motivation to upgrade to a Full KYC account. Jupiter plans to show HKYC vs FKYC differences as pop-ups to them on landing on the home page. This will remind them of the benefits of upgrading and encourage them to complete their KYC process.

Success Metrics

To measure the redesign's success and the motivation campaign, Jupiter will track the reduction in drop-off at the VKYC CVP screen and CTR on the CVP screen.

Old Design vs New Design

Key Learnings

• The text was on two sides of the screen; users should have read the text at the bottom. Due to this, the number of OTP not spoken errors increased for liveness.
• A face cutout was placed at the centre of the screen; users aligned their faces with this cutout rather than the outer oval. This resulted in “face too far” errors because the size of the centre cutout was smaller than the circle, and therefore to align their face with the cutout, the user had to stand further away from the screen.

In conclusion, Video KYC is a convenient and safe way for users to complete their KYC process remotely. With Jupiter’s efforts to redesign the CVP screen and motivate users to upgrade to Full KYC accounts, users can enjoy all the benefits and features of the app without any limitations.

Problem Statment

The problem is when people find difficulty finding fresh and organic vegetables outside the market. There is no surety of the product that they are selling out. So, people remain confused about buying products from which market and in which place.

Also, there is no feedback service that they can provide to the seller so that if any problem is occurring, it can be solved in the next purchase and all these processes are time-consuming too in these cities where people already have other work to do.

Design Challenge

Fresco is providing an online service for purchasing vegetables where people can efficiently buy products, and the website remains simplistic so that there is no need to think about the UI of the website. This online store will provide a verified product suggestion according to your wishlist and affordable prices.

We aim to recreate the entire purchasing experience at Fresco, where customers can easily order fresh and organic vegetables.

The easy wireframe of the website can draw the attention of the people, and purchasing and searching system for the user reduces the time and keeps it convenient to all. So, it will impact at a consistent level.

They will make a solution for people facing problems in buying vegetables can be solved by an online system and reduce the time consumption by simply sitting in their homes which is both easier and faster also by being able to save the item in the personal shopping bag, and buy it later on. It provides better quality and variety to all, including a feedback system for improving the process and quality according to the user’s needs. Variety can play a vital role in the online service where they can get products that are not easy to find in the cities.

Constraints and contexts:

• Spreading awareness amongst the people and providing the service on the national level.
• Qualification or verification techniques for ensuring products quality to the consumers.
• Finding suppliers like farmers for the variety of vegetables.
• Difficulty in picking the right person in delivering the vegetables.

Project Vision

How can we promptly deliver organic and fresh vegetables to people at an affordable cost?

Fresco is an e-commerce service providing fresh organic vegetables online stores in India. The company sells fresh vegetables in their stores. Nowadays, people are more aware of the food and its complicated recipes, but Fresco now solves this problem by sitting inside your house. They linked with as many suppliers as they could who actually produce fresh organic vegetables directly to provide better service and quality to the people.

Secondary Research

Organic food is food produced by methods that comply with the standards of organic farming. Standards vary worldwide, but organic agriculture features practices that cycle resources, promote ecological balance, and conserve biodiversity. The term “organic” refers to how agricultural products are grown and processed. While the regulations vary from country to country, in the U.S., organic crops must be grown without synthetic pesticides, bioengineered genes (GMOs), petroleum-based fertilizers, and sewage sludge-based fertilizers.

Conducting Secondary Research

Competitive Analysis

Feature Matrix

Feature Roadmap

User Persona

Empathy Map

Project Goals

Information Architecture

Design System

Paper Wireframes

Fresco Paper wireframes

Low Fidelity Designs

Low Fidelity Designs-Fresco

High Fidelity Designs

High Fidelity Designs-Fresco

Usability Testing

1. Tingling and numbing
2. Dull, sharp, or burning pain
3. Muscle weakness
4. Decreased Grip Strength
5. Decreased range of motion
6. Swelling or inflammation
7. Joint stiffness
8. Blurred vision or watery eyes

All of the above are examples of poor ergonomics symptoms that, if ignored, can lead to serious MSDs such as carpal tunnel syndrome or persistent back pain.

Examples of Ergonomics

Poor sitting posture is the most prevalent ergonomic danger, although it can feel harmless and even gratifying at times. There's a sensation of comfort when your core and lower back muscles relax, whether you're slouching or leaning forward at your desk, staring at your computer screen. The difficulty is that your spine has to work extra to compensate for the laxity. Uneven pressure on your spine is caused by poor sitting positions, such as kyphosis.
There are possibilities for spinal dysfunction, early joint deterioration, nerve pinching, and even persistent back pain.

According to ergonomics, when you sit, you should maintain a neutral sitting posture in which the natural curvature of your spine's three portions (cervical, thoracic, and lumbar spine) is kept and balanced. The spine is best suited to handle and distribute any weight imposed on it while in this posture.
In an ergonomic desk, maintain your elbows at a 90-degree angle on the armrest, change chair height with your body, sit in a high back chair to support your shoulder blades, and keep your screen at eye level.

About Ergonomics

Prof. Hugh Murrell formally suggested the word ergonomics during a conference in 1949.

No-mic indicates natural law, and Ergo implies effort. Cognitive ergonomics uses psychological and physiological principles to tailor the environment and other factors that impact us directly or indirectly. Human well-being and total system performance can both benefit from ergonomics.

Simply explained, ergonomics is the science of managing a user's surroundings to reduce the risk of injury.

Importance of Ergonomics in Design

The goal of ergonomic design is to develop an item, a product, or a platform that provides a pleasant, stress-free experience for the end-user. The following are some of the advantages of this design method:
• Comfort: The products you use or touch should be pleasant to use. Ergonomic product design aids in user comfort and guarantees that goods may be utilized without causing undue strain.
Why Consumers demand excellent standards of safety as they become more knowledgeable. Ergonomic product design may significantly increase both the manufacturer's and the consumer's safety.
• Usability: Products should be simple to use. The ergonomic design may assist increase usability and guarantee that a customer is not stressed or inconvenienced when using a product.
• Functionality: Ergonomic design may enhance the user's delight and provide a positive experience when using the product. Consumers are more inclined to use a product that they appreciate.

Guidelines for Ergonomics

1. Consistency: The main focus in ergonomics comes from consistency. With
   consistency, we utilize the concept of minimalism where we keep all the icons, graphics, etc., consistent to prevent a sense of astonishment for the user.
2. Simplicity: The Simplicity is required so that the user does not get overwhelmed by design. The user should be able to easily navigate or see through the application's features without any complications. A designer should organize the data into smaller chunks to easily feed it into the limited human memory.
3. User Cognitive Directness: When we talk about overcomplicating things, one should also take care of the obvious. The features should align with real-world metaphors or examples. The feedback after any action should not be a coded format but should come with a "Call to Action." One should abstain from using simple error messages and take advantage of creative writing. For example: Instead of showing "Error 404", there could be a direct message saying, "Grab a cup of coffee while we get the issues fixed."
4. Modality and Grabbing Attention: The system should appreciate the way to complete things so that the user understands the habit of enjoying each benefit of the feature.

All that we do throughout the process is simplify the user experience. That process is eternal as the user always keeps asking for more features, and being a designer, you can never be perfect. The User Experience designs do not have a recipe, and it is a very subjective process. When you know to ask the right questions, only you can understand the process and satisfy the user's need. So, always ask your design why, what, how, and when.