The new integration will connect fans and creators for personalized Cameo experiences directly within TikTok

TikTok and Cameo today announced a new partnership that will transform how creators connect with fans and monetize on TikTok. Within the TikTok app, creators in the U.S. can now offer personalized Cameo videos directly to fans while also benefiting from a seamless path to join Cameo’s marketplace and start earning more revenue.

TikTok creators are among the fastest-growing talent segments on Cameo, using the site to transform fan engagement into meaningful revenue streams. With this partnership, TikTok is streamlining the process for fans requesting Cameo videos — creators can sign up for Cameo within the TikTok app and offer personalized videos directly to their audience. For TikTok creators who are already on Cameo, this is a new way for their followers to request videos, directly through content they are already engaging with.

“Empowering creators with tools to build deeper relationships with their community in an authentic way is at the core of what we do at TikTok,” said Franklin Ramirez, TikTok’s Director of Global Product Partnerships. “The new Cameo integration brings highly personalized experiences directly into TikTok, giving creators another way to connect one-on-one with their communities and monetize their content.”

This collaboration streamlines creator onboarding while empowering them to add customized call-to-action buttons to their TikTok content, enabling followers to request personalized Cameo videos without leaving the app. TikTok users can also search for “Cameo” in the app to access the full library of available creators.

“Creators are at the heart of everything we do at Cameo, and TikTok creators have become an essential part of our community,” said Steven Galanis, CEO of Cameo. “Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalized content. TikTok talent delivered its strongest year yet on Cameo in 2025, and by integrating directly into TikTok and making onboarding even easier, we are giving creators a simpler way to grow their business, deepen audience engagement, and unlock new revenue opportunities.”

Together, TikTok and Cameo are making personalized and authentic fan experiences possible by offering easy and rewarding ways for creators to connect with their fans everywhere.

ABOUT CAMEO

Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. Cameo has delivered over 8 million unforgettable moments, from birthday wishes and good-luck messages to fantasy football draft picks, marriage proposals, and one-on-one fan interactions to fans across the globe. For more information, visit cameo.com.

ABOUT TIKTOK

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

In a bold move to redefine the standard for charitable giving, Cameo, the site that enables every creator and celebrity to create personalized videos, and Pledge, the most innovative charitable fundraising platform, are launching a groundbreaking fundraising campaign where creators can donate 95% of the booking fees on each of their personal Cameo videos to Pledge in support of charitable causes. This commitment from Cameo, combined with Pledge’s low processing fees, create an unprecedented partnership that not only sets a new benchmark for impact, but also significantly outperforms industry norms.

Building on the success of their initial partnership — which has raised funds for over 600 nonprofits, including Save the Children and the JED Foundation, and featured top personalities like Cedric the Entertainer (over $100,000 raised) and Tony Hawk (over $30,000 raised for LA fire relief) — this collaboration will enable any creator on Cameo to fundraise for over 2 million nonprofits, including every valid U.S. 501(c)(3) public nonprofit, through Pledge’s platform.

Tapping into the Power of the Creator Economy

The creator economy is rapidly expanding, projected to surpass $100 billion globally, with millions of influencers, content creators, and digital personalities engaging massive audiences daily. This growth presents a unique opportunity for philanthropy. By tapping into the mission-driven nature and expansive reach of creators, Cameo and Pledge are unlocking a giant new potential fundraising stream for nonprofits. This partnership empowers creators to seamlessly support causes they care about, turning their platforms into powerful engines for social impact and driving unprecedented funding to nonprofits around the world.

Outperforming Third-Party Fundraising Platforms

Traditional third-party fundraising platforms often deduct substantial fees up to 20–30% of total dollars raised, so this partnership stands to be significantly more efficient for charitable fundraising than the industry standard.

Unlocking More Funding for Nonprofits

The enhanced partnership between Cameo and Pledge is designed to unlock more funding for nonprofits, leveraging Cameo’s vast network of creators and celebrities with Pledge’s cutting-edge donation platform.

Why This Matters

For every $10,000 in booking fees through this campaign, creators will be able to donate $9,500 to Pledge for allocation to charitable programs of their choice — compared to as little as $7,000 with other third-party fundraising platforms.

“Cameo has always been a great way for Talent to delight their fans while doing good, and this partnership with Pledge takes that further by ensuring that creators can donate 95% of their fan video booking fees to Pledge for allocation to the nonprofits they choose,” said Steven Galanis, Cameo CEO. “Together, we’re setting a new standard for charitable giving in the creator economy, maximizing impact and empowering fans and creators to make a real difference. There is now no better platform for creators’ charitable fundraising on Earth.”

“In an era where transparency and impact matter more than ever, we are proud to offer a fundraising model that directs the vast majority of donor contributions straight to the causes they care about,” said James Citron, CEO of Pledge. “By strengthening our partnership with Cameo, we’re not just fundraising; we’re redefining what’s possible in the world of creator-led philanthropy.”

About Pledge

Named one of Fast Company’s Most Innovative Companies, Pledge empowers nonprofits, businesses, and individuals to amplify social impact and drive meaningful change globally. Pledge has powered over $175,000,000 in donations for more than 50,000 charities worldwide in 100+ countries. Visit www.pledge.to to learn more and make your #PledgeToDoGood.

About Cameo

Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. Cameo has fulfilled more than 8 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions on every continent in the world. For more information, visit www.cameo.com. Join thousands of talent in our fameo www.cameo.com/enroll.

Cameo & Pledge: Connecting Causes with Fans to Make a Meaningful Difference in the World

Cameo partners with Pledge, an award-winning fundraising platform, to empower celebrities to seamlessly fundraise for the charitable causes they care about through their audiences. With access to ~2 million vetted nonprofits via Pledge, talent can easily turn personalized videos into moments of impact. This partnership allows Cameo’s 40,000+ celebrities and their millions of fans to support verified nonprofit organizations directly within the platform, bringing the vision of efficient charitable fundraising to life.

Total Raised: $1,665,871.63

Top Talent Donors:

Cedric The Entertainer
Andy Cohen
Alan Tudyk
Alex Borstein
Annie Potts
Devin McCourty
Doug Walker
Ms Rachel
Tony Hawk
David Arquette

Total Nonprofits Supported: 600

Top Orgs Chosen for Donation via Pledge:

Choose Love UK: $257,834
Kyles Family Foundation: $84,500
One Love Fund: $62,484
Compassion International: $59,755
Charityontop Foundation: $57,851
Jewish Women’s Foundation Of New York: $56,941
Cameo Cares (JED Foundation / National Alliance on Mental Illness (NAMI) / Backline): $49,562
Save the Children — Children’s Emergency Fund: $41,267
St. Jude Children’s Research Hospital: $34,852
United Kingdom Committee for UNICEF: $32,391
American Cancer Society (National Home Office): $26,093

2024 was more than just a year of numbers — it was a year of human connection, unexpected moments, and personalized magic. Whether it was a birthday surprise, a fantasy football draft order, or a unique piece of advice, Cameo continued to bring people closer to the personalities they love. Thank you to our incredible talent and our amazing community for making this year truly special.

Our annual Year in Review reveals some fascinating insights into how people are using Cameo to create the most personalized and authentic fan experiences on Earth.

By the Numbers

• Total Minutes Spent Filming Cameos: 1,046,299 total minutes
• Total Talent Joined in 2024: 9,126 new talent

Top Categories and Talent

This year’s most searched categories painted an exciting picture of pop culture and entertainment:

Talent were loved all over the world. Here are the top talent in the United States and United Kingdom based on total booked GMV.

Fans continued to use Cameo in creative ways for meaningful connections. This year’s most popular use cases:

Our map of top-booked talent by state revealed some particularly interesting regional preferences — from Brett Favre in Wisconsin, Bryce Harper in Pennsylvania to David Ortiz being the go-to choice in Massachusetts.

References

*Cameo internal data January 1st — December 9th

The nature of fame is changing, and the number of global creators is growing rapidly. To meet the increasing demands of the supply side of its marketplace, Cameo launched the CameoX pilot in May 2023, making the strategic decision to allow just about anyone with a passion for engaging with fans to join the Cameo community.

The company has spent the last year and a half making significant improvements to the onboarding experience to make it easier than ever for talent to join. In the first quarter of the pilot alone, the initiative doubled the number of new talent joining the platform. Notably, within the first 30 days of the SAG-AFTRA strike of 2023, over 1,550 members self-enrolled on Cameo.

The results: In the last 18 months, CameoX has attracted 31,000 new self-enrolled creators, completing over 155,000 Cameos and collectively earning millions in bookings. That’s a significant new revenue stream for this group of talent as well as a rich catalog of new choices for consumers looking for creative ways to send birthday wishes, holiday greetings, motivational messages and more.

“The nature of fame has changed dramatically. Some of our most successful talent are digitally native creators who aren’t famous in the traditional sense, but have an extremely engaged fan base,” said Cameo CEO Steven Galanis. “The amount of fame in the world is exponentially increasing as new stars are being minted overnight on platforms like Instagram, TikTok, Twitch, SoundCloud and YouTube. Whether you’re famous, infamous or emerging, there is a place for you on Cameo.”

The vast majority of creators are not able to sustain themselves with the revenue they make directly from platforms alone. Cameo provides an alternative earning stream for talent, built on a best in class direct-to-fan monetization framework. In a world where every Cameo is a commercial for the next one, the CameoX policy has given creators a new channel to generate visibility as well as revenue, enabling them to both leverage and expand their influence.

Historically, talent could join the marketplace in three ways: 1) through outreach from the Cameo team, 2) via referral from another talent or talent manager, or 3) by applying directly. In the past three years alone, Cameo received over 100,000 applications from talent who did not meet the marketplace’s thresholds.

The issue: Cameo was missing a new wave of emerging creators who could benefit from the platform but weren’t allowed on. CameoX removes those barriers and allows talent to become part of the Cameo family in a matter of minutes. Interested talent can now join the marketplace simply by filling out a form with some basic information, downloading the Cameo app, and going through a quick identity verification process. This change in policy is more in line with models like Twitch and YouTube, where anyone can join for free and begin to monetize their personas instantly.

“We realized we had missed out on thousands of talented individuals who could have made meaningful contributions to the marketplace,” said Galanis. “We missed SAG-AFTRA actors who had applied before landing breakout roles in hit Netflix shows. We missed emerging artists before releasing chart-topping singles. We missed creators before their viral moments on TikTok. And we missed pro athletes who applied while in college, prior to NIL rule changes that allowed them to monetize their talent. With CameoX, those days are over.”

Since the change, Cameo has welcomed a diverse range of personalities, including NFL coaches, popular creators such as Anthony Polcari and The Rizzler, top reality stars like Q Burdette, America Lopez, and Plane Jane, actors Melissa Benoist and Ben Starr, former Congressman George Santos, and even Mona Nanalan’, a beloved puppet who has been one of Cameo’s most booked talent for the past few months. Mona alone has completed over $600,000 worth of Cameos since joining last July — just one of many examples illustrating how fans’ enthusiasm for unique and engaging personalities extends beyond the traditional concept of celebrity.

This influx of new talent has fueled the growth of exciting new use cases on Cameo. Fans are now turning to the marketplace for personalized Q&A sessions, astrological chart readings, custom bachelorette or bachelor party invites, fantasy football lineup advice, and even gender reveals, tarot card readings, and relationship guidance. These innovative interactions are enriching the fan experience and showcasing the versatility of the expanding talent roster.

“We’re passionate about helping individuals connect with their fans on a deeper level, especially in an era where people are often more famous than financially secure,” Galanis said. “Our goal is to support talent at every stage of their career, provide them with the tools they need to succeed, and facilitate a marketplace in which they will thrive.”

To join Cameo and start monetizing your fan interactions in a few minutes, visit www.cameo.com/enroll.

The New Cameo for Business x SAG-AFTRA Agreement Covers and Supports Celebrity Brand Marketing Engagements

Today SAG-AFTRA and Cameo, the celebrity marketplace connecting talent with fans and brands, announced the “C4B x SAG-AFTRA Agreement” which enables SAG-AFTRA members to cover the brand deals they make through Cameo for Business (C4B) under a SAG-AFTRA contract. With this innovative new agreement, SAG-AFTRA members will have the opportunity to count C4B earnings toward health and pension benefits, and brands will have access to even more fan-favorite professional talent for their marketing campaigns.

Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high profile talent to create engaging social and promotional content in just a few clicks. There are tens of thousands of stars on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.

As the marketing landscape continues to evolve, and brands find new ways to quickly and efficiently engage talent to connect with their core audiences, SAG-AFTRA continues to create pathways for all members to fully participate in these exciting new opportunities.

“The commercial industry has changed so much and we’re keeping up with it! I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn towards their health and pension benefits. It’s a win for everyone involved. Now everybody can be #CoveredOnC4B!” said SAG-AFTRA President and Cameo talent, Fran Drescher.

“Our mission at Cameo for Business is to seamlessly connect our talent with the brands they love for fast, high-performing creative marketing content. The talent experience is a top priority so we’re thrilled that this new SAG-AFTRA partnership will ensure that existing and new talent are easily covered and contributing to their essential membership benefits while engaging with brands on our platform,” said Cameo Co-Founder & CEO Steven Galanis.

“Similar to the Influencer and Podcast Agreements, the C4B x SAG-AFTRA Agreement is another example of the ways in which SAG-AFTRA continues to innovate contracts to ensure that members have the opportunity to cover their work and be eligible for health insurance and retirement benefits, as well as be in good standing with the union, and have guidance and staff support every step of the way,” said National Executive Director and Chief Negotiator Duncan Crabtree-Ireland.

Thousands of brand customers across every industry leverage Cameo for Business’ creative solutions for social and digital brand marketing campaigns to authentically connect with core audiences, drive brand awareness and boost sales. The new agreement lines up with the standard C4B marketing license, so no additional action is required by brands, and celebrity-driven campaigns through C4B can be covered across social, display networks and in-app advertising.

For more on the C4B x SAG-AFTRA Agreement, go to sagaftra.org/C4B or get in touch at C4B@sagaftra.org.

Most Popular Players, Legends, Coaches Booked for Cameo Videos Span NFL & College Fandoms, Top 5 Hottest NFL Games of 2023–24 Season Revealed

Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, together with Cameo, the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities, have revealed a new look at America’s love of football.

Leveraging their data insights, Vivid Seats and Cameo have identified the most popular NFL teams in each county, the most anticipated games of the 2023–24 NFL season, as well as the most popular players, coaches, and football personalities.

On Thursday May 11, the NFL released its 2023 regular-season schedule. According to Vivid Seats’ data since the release, the Philadelphia Eagles at New England Patriots is the most in-demand game of the season.

Top Five Most Anticipated 2023–24 NFL Season Matchups:

1. 09/10/23 Philadelphia Eagles at New England Patriots
2. 10/08/23 Dallas Cowboys at San Francisco 49ers
3. 09/07/23 Detroit Lions at Kansas City Chiefs
4. 10/01/23 Kansas City Chiefs at New York Jets (SNF)
5. 09/10/23 Green Bay Packers at Chicago Bears

As the season is set to kick off, new data from Vivid Seats explores who America is rooting for, identifying the most popular NFL team in each county across all 50 states. According to ticket sales data, the Kansas City Chiefs are not only one of the most accomplished NFL teams in recent years, but they are also №1 with the fans.

Top Five Most Popular NFL Teams:

1. Kansas City Chiefs
2. Dallas Cowboys
3. Minnesota Vikings
4. Tennessee Titans
5. Atlanta Falcons

While Vivid Seats looked at popularity by game and team, Cameo focused on everyone’s favorite football stars, looking at the personalities most-booked to create personalized Cameo videos for fans in the last year*. According to Cameo data, the most popular player is Former Dallas Cowboys Quarterback Ben DiNucci who’s rumored to be making an NFL comeback this season with the Broncos, the most popular coach is the legendary Barry Switzer of the University of Oklahoma and Dallas Cowboys fame, and the most popular football personality is the host of NFL Red Zone, Scott Hanson! Of note, fans showed their love for retired legends just as much as those still active in the game and 40% of the top players booked in the last year played for the Philadelphia Eagles or Kansas City Chiefs, who matched off in 2023’s big game.

NFL Team Fandom Insights:

• “America’s Team” Defends Its Turf: The Cowboys are the second most popular NFL team in the country with 287 counties in their favor. Dominating the Houston Texans across the Lone Star State, the Cowboys also have strong claims to territory in Oklahoma, Arkansas, New Mexico, as well as Louisiana parishes near the border.
• NorCal vs. SoCal: From the MLB to the NHL, NorCal and SoCal have their fair share of intra-state sports rivalries. In the NFL, the San Francisco 49ers dominate California with 45 counties rooting for Red and Gold. The Los Angeles Chargers gained a big SoCal county, bringing their count of counties to six.
• Mixed Up Mountain Lands: The counties making up Idaho, Montana and Utah have an eclectic NFL rooting interest and no NFL team of their own. In Idaho, with Lemhi County rooting for the Tennessee Titans, and Valley County favoring the Philadelphia Eagles, no one team has a particularly strong foundation of support here.
• Divided Loyalties: The Cleveland Browns have typically been the dominant fan base in Ohio. In 2023, that statement still rings true with 44 counties in Ohio rooting for the Browns and 39 counties rooting for the Bengals. While the Browns and Bengals have the strongest footing in the state, the Detroit Lions and Pittsburgh Steelers also claim counties in The Buckeye State.

Most Popular Football Stars on Cameo:

Football Players (Current & Retired):

1. Ben DiNucci (Former Dallas Cowboys Quarterback, Current XFL Player)
2. David Akers (Former Philadelphia Eagles Place Kicker)
3. Randall Cunningham (Former Philadelphia Eagles Quarterback)
4. Chad Henne (Recently Retired Kansas City Chiefs Quarterback)
5. Devin McCourty (Former New England Patriots Safety)
6. Joey Harrington (Former Detroit Lions Quarterback)
7. Amon-Ra St. Brown (Current Detroit Lions Wide Receiver)
8. Noah Gray (Current Kansas City Chiefs Tight End)
9. Gregory Rousseau (Current Buffalo Bills Defensive End)
10. Emmitt Smith (Former Dallas Cowboys Running Back)

Coaches (Current & Retired):

1. Barry Switzer (Former University of Oklahoma & Dallas Cowboys Coach)
2. Don Beebe (Former Buffalo Bills Player & Current Coach at Aurora University)
3. Dick LeBeau (Former Detroit Lions Player & Pittsburgh Steelers Coach)
4. Jim E Mora (Former New Orleans Saints & Indianapolis Colts Coach)
5. Steve Spurrier (Former Player & Coach for the University of Florida & South Carolina)
6. Mike Gundy (Current Oklahoma State Coach)
7. Marcus Freeman (Current University of Notre Dame Coach)
8. Mike Singletary (Former Chicago Bears Player & San Francisco 49ers Coach)
9. Jeff Saturday (Former Player & Coach for the Indianapolis Colts)
10. Bob Stoops (Former University of Oklahoma Coach)

Football Personalities (Analysts/ Announcers/Journalists/Show Hosts)

1. Scott Hanson (NFL RedZone)
2. Dave Wannstedt (Fox Sports)
3. Dean Blandino (Fox Sports)
4. Scott David Zolak (Patriots Radio & All Access)
5. Desmond Howard (ESPN Analyst)
6. Erin Andrews (Fox Sports)
7. Rece Davis (College Gameday Host)
8. Joe Thomas (NFL Network Analyst)
9. Mike Golic (Retired ESPN Host)
10. Sal Capaccio (NFL Sideline Reporter)

To find the top NFL team in your county, according to 2022 Vivid Seats NFL ticket data, view the interactive map here.

To browse more football talent available on Cameo from current superstars like Micah Parsons to NFL legends like Joe Thomas and Joe Theismann, visit www.cameo.com/browse/athletes/football.

*Cameo data pulled in the range May 1, 2022- May 1, 2023, includes talent currently available on the platform.

A New, Free Group-Gifting Feature for Every Occasion

Just when you thought the gift of Cameo couldn’t get any more special — enter, Cameo Collage! We’re excited to introduce this new, free group-gifting feature just in time for upcoming Mother’s Day, Graduation, and Father’s Day celebrations.

We recently introduced Handwritten Cards because the majority of Cameo videos are booked as gifts. Now we’re unveiling Cameo Collage as another way to help you take that gift to the next level, this time with an extra-personalized and collaborative experience.

With Cameo Collage, gifters can combine celebrity Cameo videos with more personalized videos, images, GIFS and written messages from friends and family to create a one-of-a-kind digital collage the recipient can enjoy over and over again.

How Cameo Collage Works

Creating your own free Cameo Collage is super easy.

1. Book a personalized Cameo video from one of our iconic stars for any occasion.
2. Once your request has been sent, you’ll have the option to start creating a free digital collage. You can also do this later from your order history.
3. Upload custom videos, images, GIFs or written messages for the recipient, then invite friends and family to do the same via email or the custom link.
4. Hit publish on the final Cameo Collage and share the magic with your recipient digitally or in-person by projecting the slideshow.

Iconic Results

We’ve already enlisted fans for early testing and they’ve collaborated with friends and family to use Cameo Collage for birthdays, pep talks, and get-well messages, among other creative uses. From inviting a couple of friends to gifting with dozens of collaborators, we’ve seen some amazing content.

One of our favorite Cameo Collages to date was for none other than Academy Award Nominee, Jeremy Renner. On April 10, the Marvel star appeared on Jimmy Kimmel and spoke about his co-stars’ sweet reactions to his recent snow plow injuries. This included Paul Rudd recording a faux “Cameo” of himself to wish Jeremy (or “Jerry,” as he jokingly calls him in the video) a quick recovery and lots of laughs.

We just had to join in on the fun, so we invited fans to contribute their own well-wishes to this Cameo Collage for Jeremy. With Cameo videos from Scheana Shay and Kenny G, as well as dozens of fan entries, it’s a star example of the endless possibilities of Cameo Collage.

Want to try out Cameo Collage for yourself? It’s the perfect Graduation, Mother’s Day, or Father’s Day gift idea! Browse celebrities here to book a Cameo video and start your own free Cameo Collage.

Starting Today Ryan’s World Animated Characters Red Titan and Combo Panda Will Deliver Personalized Cameo Video Messages Powered By Innovative AI-Driven Technology

Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, and Sunlight Entertainment, the studio behind Ryan’s World, have launched the first animated character on Cameo Kids based on a real-life kid with Red Titan, the massively popular animated superhero alter ego of Ryan from Ryan’s World. Red Titan and his best friend Combo Panda are available on Cameo Kids for parents and loved ones to book personalized Cameo video messages for kid fans, powered by AI voice and animation technology.

The popular Ryan’s World characters will deliver personalized Cameo videos in their own voices in a way never before possible, enabling Ryan to connect with his fans in a personalized way that is fun, safe and scalable. The launch of Ryan’s World paves the way for pocket.watch to bring many more kid-creators to Cameo Kids through the power of AI-driven animation. This is yet another way that pocket.watch is extending kids and family creator franchises to kids everywhere.

Launched in December 2022, Cameo Kids is a new destination where parents and loved ones can book personalized Cameo videos from kids’ favorite family entertainment stars. It’s an extension of the popular Cameo platform, long-known for creating authentic fan experiences across every pop culture vertical. The new pocket.watch characters are the first on the platform to be powered by Cameo’s proprietary AI animation technology. They are also the first to join from a YouTube property based on a real-life kid and will continue to bring the fandom of digital-first stars to the growing Cameo Kids platform.

“We’re proud to welcome the popular characters from Ryan’s World to Cameo Kids as we expand the number of child-friendly stars we have available for families to enlist for life’s important moments,” said Steven Galanis, Cameo Co-Founder and CEO. “As we continue to grow our offering, it’s important to partner with the most sought after franchises that kids know and love, and pocket.watch, which is pioneering new territory in the kids and family category, helps us reach an incredible new audience and achieve that goal.”

Personalized Cameo videos from Red Titan and Combo Panda can be booked on Cameo Kids to bring joy around birthday celebrations, help kids overcome everyday hurdles like going to school, provide encouragement or guidance around homework, help ease bedtime routines, and deliver sweet get-well messages. New occasions and characters are expected to launch over the coming months.

“Through Cameo Kids, parents can enlist the beloved Ryan’s World animated characters to magically speak directly to kids, helping them celebrate the special moments in their lives,” said Chris M. Williams, Founder and CEO, pocket.watch. “Pocket.watch is committed to extending our creator franchises everywhere that kids are, and this opportunity lets us provide personalization at scale to engage fans in a meaningful way while prioritizing the health and safety of our kid-creators.”

Joining Cameo Kids allows pocket.watch to provide its creators an opportunity to reach their millions of fans in a personalized way. By leveraging artificial intelligence, the animated characters are able to connect directly with their kid fans while both the talent and the kid audiences stay safe. Red Titan is voiced by Ryan Kaji, the 11-year-old star of Ryan’s World, and the technology innovation to use his real voice was achieved in partnership with AI leader, Veritone.

About the characters:

• Red Titan: He’s the star of the popular Titan Universe content specials on The Roku Channel Kids & Family and Ryan and Friends Plus, the largest independent kids and family SVOD. In Ryan’s World, he is Ryan’s animated superhero alter ego. Brave, kind with superpower strength, he goes on adventures with his friends, knows right from wrong, and loves helping people. The character has also been extended into toys, costumes and Skechers shoes.
• Combo Panda: Starring alongside Ryan in episodes across 40+ streaming platforms, Combo Panda also stars in his own gaming YouTube channel with 2 million subscribers. He is a confident teenage panda who loves games such as Roblox and Hello Neighbor, and isn’t afraid of anything. Kids understand that he enjoys learning from his friends and never backs down from a challenge.

To book a Cameo video, visit CameoKids.com.

As Cameo Doubles Down on C4B, De Castro Will Leverage Experience in Ad Partnerships to Grow the Celebrity-Driven Marketing Arm

Cameo, the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities, today announced Matty de Castro to join as the new General Manager of Enterprise Sales for Cameo for Business (C4B).

De Castro will leverage nearly 20-years of experience in technology and advertising to grow the platform’s B2B celebrity-driven marketing and branded content division. He’ll focus on sales team management and securing enterprise brand and platform partnerships.

De Castro previously served multiple roles at Meta including head of CPG and retail sales at Facebook, where he built partnerships with Fortune 500 brands, scaled the Chicago office, and fueled the growth of Facebook’s marketing services platform to $3.7 billion. Most recently, De Castro served as VP of growth and operations at VidMob, where he built out the global sales and business operations team for the platform’s end-to-end marketing solutions focused on data-driven creative.

“Today’s landscape requires brands to move at the lightning speed of pop culture and Cameo is the first platform to really offer that in the celebrity-driven content space,” said Matty de Castro, GM of Cameo for Business. “In a short time the nimble team has leveraged their incredible roster of talent to create the kind of authentic content that works across multiple platforms and drives real ROI for brands of all sizes. I can’t wait to jump in.”

De Castro joins the team as Cameo continues to invest in the growing B2B division. He’ll work in partnership with Prajit Gopal, who was recently hired in the new role of Head of Product for C4B and Merchandise. Gopal, a Forbes 30 under 30 honoree, previously served as Co-Founder and Co-CEO of Looped, the successful entertainment-focused virtual events company. He is now spearheading C4B product-led growth with platform improvements for brand customers including enhanced data-driven talent recommendations and reporting as well as new campaign management tools.

“Cameo for Business has unlimited potential for growth with the right investments so we’re thrilled to welcome Matty,” said Cameo CEO and Co-Founder Steven Galanis. “He shares our vision, is passionate about mentoring our sales team, and most importantly understands the challenges facing top marketers today and how to provide them with valuable, efficient solutions.”

Launched in 2020, Cameo for Business offers brands of all sizes direct access to tens of thousands of athletes, entertainers, creators and stars of all kinds to create celebrity-driven marketing content in just a few clicks. More than 14,000 unique brand customers across every industry including Infiniti, Chipotle, Bud Light, Molson Coors, MTV and Pfizer have leveraged C4B for social and digital brand marketing campaigns to authentically connect with core audiences, drive brand awareness and boost sales.

About Cameo

Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and content partnerships. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. In almost 6 years, Cameo has fulfilled more than 4.5 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct fan interactions across every continent in the world. The platform has also helped raise more than $2 million for a wide range of charities. For more information, visit https://www.cameo.com/.

Lily James, Christina Milian and over 200 more Stars Launch Emergency Earthquake Relief Fundraiser for Choose Love on Cameo

Stars are offering personalized Cameo videos with a portion of their net proceeds going directly to aid those affected by the recent earthquakes in Turkey and Syria

On Monday February 6, a 7.8 magnitude earthquake struck Turkey and Syria. The epicenter was near Gaziantep, Turkey, the largest refugee-hosting region bordering Syria. There have been more than 100 aftershocks across the region since then.

As of Thursday February 9, more than 20,000 people have lost their lives and are missing or trapped beneath buildings. More than 20 million more people are affected as thousands of buildings have collapsed.

In direct response, stars on Cameo have launched a fundraiser in partnership with Choose Love, a nonprofit organization raising urgent funds to pull adults and children out of destroyed buildings and provide emergency medical care, food, and shelter.

February 10 through February 26, each participating star will donate a portion of their net proceeds from personalized Cameo videos directly to Choose Love to aid those affected.

Participating stars include:

• Lily James
• Christina Milian
• Laura Carmichael
• Melissa Joan Hart
• Tori Spelling
• Alana Springsteen
• Christy Carlson Romano
• Austin Nichols
• Zach Knighton

All participating stars can be found HERE for fans to book Cameo videos for themselves and loved ones in support of the fundraiser. Throughout the coming weeks, Cameo will update this page as additional stars join the effort. Some participating stars may only join for a limited time and quantity.

More about Choose Love: Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving rescue boats to food and legal advice. Their work has reached over 5 million people and supported over 380 fast-acting community organizations across Europe, the Middle East and along the US-Mexico border. Everything they do is powered by a vision of a world that chooses love and justice every day, for everyone.