Now that we have got you wondering what Rotoscoping is all about, let’s talk about it.

What is Rotoscoping?

Decades ago when animated movies took its birth in this world, audiences were not sure or comfortable with this format. Cartoons running, walking and talking was like living in another world. They were very curious to find out what was behind these animated figures. This is where rotoscoping came in.

It is a graphic asset for animated and live action projects. First introduced by Animator Max Fliescher in the year 1915, while he was trying to make the process of animation simple he discovered tracing live footage would be the best way to do. He believed that drawing first hand was a time consuming process whereas tracing is much faster.

This gave birth to the first rotoscoped cartoon character “Koko the Clown”. The cartoons were immediately popular. A reviewer for the New York Times wrote in 1919, “After a deluge of pen-and-ink ‘comedies’ in which figures move with mechanical jerks with little or no wit to guide them, it is a treat to watch the smooth action of Mr. Fleischer’s figure”

The still at the head of this article features legendary band leader and singer Cab Calloway performing “Minnie the Moocher” in 1932. You can see the animation here At the start you see footage of Calloway’s idiosyncratic act, and then at various times like 1:52 or 2:25 you’ll see a walrus creature whose movement has been rotoscoped or traced from Calloway’s performance.

The Evolution

As technology evolved, movies did too and it was time for an upgrade for rotoscoping too. Unearthing the history our experts share, ‘In the 90’s due to technology intervention the process called interpolated rotoscoping was introduced’ Wondering what it is? Well it is a technique that allows you to use rotoscoping technique with a computer. Later this technique became popular by the name rotoshop. This software lets the user to trace figures and applies the basic forms to other movements.

What do you achieve through rotoscopy ?

Today with the techniques of rotoscoping is used to create a mask around the object that needs to be removed or added to another moving frame by using articulated rotoscoping. We human beings are programmed to notice movement. It’s an important quality for designers who help the audience to notice and connect with their work. But how can you incorporate motion in a way that enhances your art and doesn’t take advanced animation skills? With the right tools, you can create gif’s animation in just a few steps.

Why is it important?

Imagine tracing a shape around an object captured live frame, cutting it and then pasting in another to make the changes you desire to make. By doing this moviemakers create silhouettes they can use to extract the purpose from a scene for use on unique backgrounds. This has allowed a lot of improvement in visual effect in any process of recording using motion.

With technology advancement all this manual process was replaced with rotoscoping after effects. These involve automated techniques and features from softwares like motion tracking, Roto and VFX. Rotoscoping animation aftereffects is the best way to get started in motion design. It lets you incorporate movements quickly without knowing all the principles of animation.

Find out your movies that have used rotoscoping to give life to your favourite characters by reading more https://evolutionco.com/blog

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AI and the future of UX design

Many brands are already experimenting together with their AI & ML agency like EvolutionCo, and they are considering big time to carry the idea forward. It is advisable to utilize the AI sourced information to bring better changes for your brand’s customer experience design. See how AI will influence UI and UX experiences in the coming times.

1. Intelligent Experiences

The future lies in the implementation of AI in mobile apps and rapidly leading to the development of advanced interfaces, making consumer interactions clearer, easier and convenient. See how the best UX agency in Mumbai implemented AI to create great experiences for some leading brands.

1. Elaborative Analysis of Data

The ability to customize the design according to users’ specifications on the basis of data analysis.

• A/B Tests
• Usability Tests
• Data Usage
• Heat Maps

1. Implementation of IA and AI in UX

AI identifies relationships between various content types, analysing the path that users take to navigate through a site or an app. The future of Artificial Intelligence is going to be an exciting ride and you should take a note from the experts.

1. More Control to the Users

By gradually enhancing trust which will then lead to more usage in the future of UX design. Be ready to see the innovative stuff like robots, autonomous cars, and smart homes taking the major share in the market. Need more insights?

1. Deeper Human Connection

AI creates a relationship between the data by identifying trends. The advantages like scheduling meetings, shopping, browsing the internet, booking flights, etc., all with the help of amazing personal AI assistants. If you need some Artificial Intelligence advice click here.

Using AI to Improve UX?

AI and UX both interpret human behavior and anticipate what they might be doing, purchasing or surfing next. Predictive analytics is at the foundation of both, and it’s this intersection that can change the real game for both companies and customers.

Intelligent Algorithms

AI algorithms are smart systems that process information of visitors or app users. It also applies moderation or optimization to smoothen the experience in the future. A great tool to improve UX by continuous learning and adjusting.

1 Recommendation Engines

This system suggests products, services, information to users based on analysis of data. You can significantly boost revenues, Click-Through Rates (CTRs), conversions, and other essential metrics with it. Get an analysis done of your campaigns from a top UX design agency.

2 Machine Learning

Here’s the ability to automatically learn and improve from experience without being programmed. Ecommerce implementation too identifies user behavior patterns to perform predictive analysis and make decisions based one the data.

3 Deep Learning

A very interesting function that mimics the workings of the human brain in processing data for use in detecting objects, recognizing speech, translating languages, and making decisions.

4 Evidence Based Practice

A framework of inquiry-based teaching for developing scientific reasoning. Evidence-based practice involves using clinical reasoning to integrate information from three sources.

5 Predictive Analytics

Leverage the cleaned and/or transformed data and fit a model on that data to predict the future behavior of the dependent variable.

6 Prescriptive Analytics

Predictions are used to prescribe (or recommend) the next steps that need to be taken. Prescriptive analytics works with predictive analytics, which uses data to determine near-term outcomes.

7 Natural Language Generation

The future of AI depends on the automatic generation of narratives that describe, summarize or explain input structured data in a human-like manner.

8 NLP/ Text Mining

Transform the free (unstructured) text in documents and databases into normalized, structured data suitable for analysis or to drive machine learning (ML) algorithms.

Use AI as Your Tester

Have you considered using AI for testing? AI professionals use machine learning-based systems to track and evaluate a vast array of crucial UX design touch points. Start your site evaluation now.

• Device used by users
• Location of users
• Session time
• Session length
• Pages visited
• Categories/products viewed
• Bounce rates
• Exit pages
• User flow

Shift your focus towards AI and see how things turn out to be more productive and rewarding for you. A great amalgamation of AI tools and UX design ideas could bring the next level personalized experience for your customers. See some best examples of the top UX design agency to understand how it should be done.

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Building A Campaign

An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type. For example, A furniture store selling chairs and tables can choose to have different ad campaigns for each of its products.

What Are The Campaign Types

The campaign type determines where customers will be able to see your ads and go for it, but you can make this more specific or customized by targeting your ads. You can hire the best digital marketing agency services to learn more about targeting your ads and begin campaigns for your product or brand. The different campaign types include:

• Search campaign
• Display campaign
• Shopping campaign
• Video campaign
• App campaign

How Search Campaign Works

One of the majorly used campaigns of Google, search campaigns allow you to place ads across Google’s vast network of search results. You can utilise Google ad copy best practices and show ads to the target audience who are actively searching for your products and services online. It increases targeting and is highly effective as people are already searching for relevant products and services. The search campaigns are also very convenient to set up. Here is a best example of an end to end campaign we did for the men grooming brand ROX.

What Do Display Ads Do

Google display network shows ads to the targeted audience, the display ads when they visit a website or checkout a YouTube video or using any app or the gmail account. The search network reaches out to people who are online for some specific needs and the display network helps you capture his or her attention to speed up the buying cycle. You can plan a Google ads strategy to display your ads for developing priority of purchase or you can also use it to set reminders for people who previously visited your site or app.

Insight On Shopping Campaigns

Being one of the best digital marketing agencies in India we can teach you how to create Google ads campaigns and take it from us that shopping campaigns are ideal for retailers, resellers and e-com organizations. You can use shopping campaigns to promote your products. The leads generated from these campaigns are more verified than Facebook ads and you can expect footfall on your website as well as the physical store. In comparison to a text ad, shopping ads show users a photo of your product, plus a title, price, store name, and more. This builds a better form of trust in potential customers and chances of conversion go up for sure. See how we promoted the oral care brand Special here.

Vouch For Video Campaigns

As the name suggests, video campaigns let you show video ads, and we are certain that you have been seeing them a lot lately while streaming video content on YouTube and across the display network. When you promote your products with video ads, you have a better edge on grasping people’s interest and get more sales and build awareness leading to word of mouth promotion. YouTube is very popular among the masses and you can start your video strategy here.

Apply The App Campaigns

If you have developed an app and are looking forward to more app downloads and increase your revenue, you can go for app campaigns. You can easily promote your app across the vast platforms of Google such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.

What Is Quality Score

Now what is a quality score in Google AdWords? A quality score is the rating system from Google that tells you about t

he quality and relevancy of the keywords you are using for your campaigns. Having a lower quality score means you have more optimizations to do. We are offering the best digital marketing agency services in India and below are the few tried and tested way that we recommend to increase quality score:

1. How relevant keywords are to your ad group

2. Click Through Rate (CTR)

3. Relevance of text in your ad

4. The quality of your landing page

5. User experience

6. Your historical performance

All these factors can work in your favor if you know how to optimise them for your benefit.

So Does Google Ads Work For All

We have seen in the different scenarios above that telling you how to make the best use of Google AdWords. It is very effective and businesses from all sectors like retail, logistics, food & beverage, service industry are getting good responses from it. The major game is to have keywords that work for you, content that connects and a logical Click Through Rate (CTR). You can do some trial runs in the beginning by selecting multiple ad buckets to see what is working for you and what is not.

To learn more about how to maximize the impact of your SEO, Google AdWords and Facebook Ads campaigns, reach out to our experts for the right mix!

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A complicated concept is better explained in a very simple way through understanding because it creates relevance making it easy to understand. One of the best Content Development agencies in Mumbai says “Storytelling is a skill that only a few possess, it’s an art that cannot be learned in a day, it needs to be mastered and evolve.”

Here are some insights from our experts who have not only mastered but are working round the clock to shift the paradigm of digital design services in India.

Why Everyone Enjoys Storytelling

A human connection is created when people see, read and hear stories, an empathy is created. It leaves us with imagination taking us to live in the story and enjoy the art and glory of it.

With the outburst of the Pandemic, digitalization has played a very important role. It has helped us to stay connected with relevant audiences, customers, and stakeholders. We have observed a massive shift in the modes of communication leading to newer formats.

Storytelling & Marketing

The primary goal of marketing is to sell a product or service, but many of us have forgotten the fact that marketing also allows you to engage with the product/service. While creating this connection between the brand/product and its audience, storytelling is intensively used to build this.

Best Content Marketing Agencies in India believe that best storytelling practices let the audience know the product in a very different way, this includes :

● Grabbing the attention of the customer in shortened attention span

● Growing content types for the audience’s attention

● Giving a soft sell point

Why is storytelling important in marketing?

● People remember stories 22x more times than facts and figures

● Storytelling boosts engagement by 30%

● 62% of B2B marketers rated storytelling as an effective content marketing tactic.

It is vital to know the story of the product you buy. Knowing the story of how the product came about, why it was made, and what will be the experience if you make the purchase will give a different perspective.

Here is a list of insights that most of the best content marketing agencies in India believe that will aid them in creating better content strategy

● A deeper and stronger connection is built between the brand and customer

● Anything with human element attracts everyone

● Storytelling in marketing is just not advertising, it goes beyond that

● Engagement is achieved

● The vision of your brand is communicated in a pleasant way

● Telling your story that is unique will take you on top of your competitors list

At EvolutionCo our experts use storytelling approaches for major clients. One amongst such is the leading beverage manufacturer, notable FMCG brand Hindustan Coca Cola Beverages. For HCCB our experts have used an extensive storytelling approach to showcase a brand made by people for people.

Storytelling can be expressed in oodles of formats, here is a glimpse of our works that shows some of the marquee ways of storytelling.

A Crash Course in Digital Storytelling

The practice of using computer based tools to tell a story is called digital storytelling. Digital storytelling contains a mix of computer-based images, text, recorded audio narration, video clips and/or music.

The topics that are used in Digital Storytelling range from personal tales to exploring life in one’s own community to the search for better life, and literally, everything in between. Check out a story created for empowering the men of Angola, Africa with the Men’s Grooming brand Rox. One can observe the intricacies of the story as the content was especially created to appeal to a niche audience in a way to build camaraderie and fulfill the brand’s business objectives as well.

Storytelling Trends for 2021

EvolutionCo believes that video content will be consumed a lot and they will be used as a vital tool to tell a story. The prediction became a reality in 2020 and is continued in 2021.

Here are few storytelling trends in marketing that you should be aware of for this year.

● Data Driven Storytelling — It’s time to explore some data with storytelling. Data Driven storytelling is prone to give a context to the audience. Brands include data in an anecdote to emphasize a problem and how their product could solve it. Providing data facts would give a sense of trust to customers.

● Stories from customers — Authenticity is always craved by customers. Brands can give them through the power of storytelling in marketing and that is to ask actual product users to propel the process.

● Visual Storytelling Through Videos — Visual storytelling is majorly communicating a story via videos. You can achieve several goals, including giving a unique and compelling account of events. Putting a face to the brand and letting them tell the story of a brand has always worked pretty well in marketing and it continues in 2021.

These are not the only ways of storytelling marketing that will influence your customer. But these trends would definitely aid them. To know more about the right content mix for your brand or to build one you can reach out to us at this link. Check out more of our work on our website.

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What Are The Trends

Trends can be summed as the reaction to a previous style. Did you know that trends are mostly cyclical? meaning across design industries, a trend is likely to return and become popular at some point, in some form. Here goes the UX latest trends that the best UX design agency in Mumbai follows and your team of designers can surely benefit out of it big time.

Trend 1: Inclusive Design

Have you been designing by keeping the users specific needs in mind?. Inclusive design is a design methodology that enables and draws on the full range of human diversity. In 2021, it is advisable to optimize products, services or environments for a specific user. Click here to see how we have implemented the synchronization of inclusive design for our clients.

Trend 2: MotionSense Technology

When visuals are stronger than words. In 2021, according to our experts at EvolutionCo, UX design best practices, motions, animations and transitions should help designs engage with the users by:

Aiding navigation and usability

• Telling a compelling brand story
• Creating a more meaningful UX

Trend 3: The Rise of Product Ops

We picked this to bring a seamless experience between the research data and design solutions for the end user. In 2021, Product Ops can help to navigate that tricky space between the users, the product, and the business goals — eventually bringing a form of synergy amongst the teams. Here is a great example of ecommerce UX design best practices that we, the top UX agency followed for DHL using the same sensibility.

Trend 4: The UX Audit

Don’t miss out on doing thorough UX audits to see how your product has come off in terms of usability and user experience. Highly recommended by the experts at our end, a UX audit will help you identify design flaws and usability issues and maintain a steady design. To book an audit today click here.

Trend 5: Voice Technology

This has been one of the most anticipated changes and our experts have optimized our strategy in creating natural conversation during human-computer interaction by implementing Voice Technology in their projects. In 2021, we should make sure that the lines between genuine human interactions and smart assistants as tools don’t get blurred.

Trend 6: Storytelling

Stories help us share our thoughts with others. Stories are the proof of culture, history, and values that bring people together. You can see how EvolutionCo, one of the leading content marketing agencies chose the storytelling approach while making the user experience design process for Hindustan Coca Cola Beverages, a leading beverage manufacturing company in India. In 2021, working with brands to design products that actually tell a story opens up a relatively new niche.

Trend 7: UX Writing

Do you ask now what is that? Copy is a crucial part of the overall user experience and must be taken seriously to meet UX design principles and best practices. UX writing is all about enticing a user with the offerings while making it an interactable journey throughout. In 2021, we should ensure a product is designed with a clear and consistent content strategy in mind highlighted with “present tense + active voice”.

Trend 8: Device-Agnostic Experiences

UX designers should allow the freedom and flexibility, rather than limiting users to individual devices. Device-Agnostic Experiences allows users to flit easily from smartphone to laptop and back again. In 2021, there is a growing demand for the user journey that can pass through different touchpoints (smartphone, laptop, smart speaker, smart watch…) without any friction.

Trend 9: Meaningful Value

Make sure that your design approach is shifting towards meaning and narrative rather than emotion and sensation. Gestalt Theory — whole is greater than the sum of its parts. Solving a business problem with design helps relook at the company’s wellbeing. In 2021, social impact is gaining momentum in UX latest trends and what the company represents while doing its job is as important as the quality of the products or services they provide.

We have noticed that to follow the UX design best practices for 2021, you must offer a blended experience and build a wholesome experience for the user. Here is another example of how we blended the UX principles to create a great website for Tata Projects Limited- leading infrastructure development company in India. Study and utilize the minute details added in our checklist to liven up the experience for your visitors and end users.

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As a top social media agency in Mumbai, EvolutionCo suggests that if you want to see quick conversion from digital, opt for influencer marketing. Brands have often been suggested this route by GTM experts but ever wondered where it all started?

Ever wanted to know who was the world’s first influencer? Steve Jobs! Wrong, it was none other than our favourite Santa Claus. The brilliant idea was first conceptualized by the 130 year old brand Coca-Cola, who decided to humanize its products through influencer marketing and introduced Santa Claus in their “Me too” campaign during 1936.

Fast Forward to present day we see a wide variety of creative use of influencers by Marketers like us.

Be it launch, innovation or subject showcase, the creative ability to market anything from home has evolved and brought a huge impact in influencer marketing strategy.

Let’s break down this complex terminology and build a workable definition for easy brand adoption. While we are at it you can check out some of top influencer strategy here

What Are Influencers?

• Influencers are the ones who have the ability to pursue the audiences
• They may or may not have the knowledge of subject matter
• They share a conversational relationship with their followers
• Some consider them as experts others seek them for entertainment or to build aspiration

One common ground is they do affect the target audience’s purchase intent. Then how to synergise your business goals via influencer in demand?

Top Digital Marketing Agency In India Advices,

• Search for a distinct influencer that speaks your audience’s language
• What they prefer, how do they talk and how do they engage in a topic of conversation
• Subject matter knowledge plays a role in some cases as well
• Sync your customer experience expectations with the influencer’s unique capability
• Marketers believe that the audience for a particular brand is engaged and is motivated to make a purchase because of the variety of the influencers associated with a brand. Case in point Bom Clair, a beauty brand from Angola

While there can be a confusion between celebrities and influencers. It is very important to realize that influencer’s bring their own flair of marketing ideas on how to use the pre-existing relationship. One should not digress too far to lose out on the essence.

Strategic Benefits

Promote without being Promotional

• Influencer marketing entertains consumers, solves problems and the content is relevant and believable

Influencers Boost Authority

• When an expert creates content involving your brand, it is a way for them to vouch for you

Influencers Improve SEO

• Content created by influencers gives you lot of mentions in the online space

Deal with any Negative Publicity

• An influencer can change the negative perception to a positive one, or at least help bring it back to neutral

Hashtags Improve Discoverability

• Search results display the most popular content using that hashtag first

Makes you a Content-Rich brand

• More consistent you are about posting quality content, the more consumers associate with your brand

Measuring Influencer marketing

Tracking influencer marketing strategy is difficult when compared to paid ads and seo efforts. 360 degree marketing agency have come up with tracking success like :

• Finding out how many people have watched an influencers video post
• Engagement of audience can also be calculated through these posts
• Assigning unique codes to influencers lets to see the conversion rate
• Track KPIs through specific links shared with the audience.

Planning Influencer marketing strategies for 2021

Forbes says, “2021 will require flexibility and a willingness to make fast-paced changes where necessary. We see plenty of opportunity ahead for influencer marketing if firms are willing to experiment, engage and be flexible”

It is predicted that by 2022 brands will be spending $15 billion on influencer marketing and will engage with a lot more Top social media agencies for the same.

Here’s a guide for you to plan your brand strategies, or better reach out to our experts to know more about what fits your vibe! Or even better share to brag your earned insights. Check out more of our work on our website.

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Work from home during quarantine became the new normal, one which most businesses had to adapt to quickly. When your whole team works remotely, you are confronted with many issues. Slow work execution, drop in efficiency, miscommunications, crisis management and more. Work from home was fun initially, but it brought with it a ton of challenges and continues.

While we are overcoming these challenges bravely and now entering another phase- Unlocking the lockdown. Businesses are moving, streets are no longer empty and work is getting much more flexible. However, unlocking brings with it certain challenges too, so how can businesses still continue to work productively during this phase?

Here’s how organizations can effectively work during Post or Partial Lockdown

Communicate Optimally and Empathetically

Whether you’re continuing to work from home post lockdown or are beginning to work with a small team on the field, optimising contextual communication given the condition becomes the key. Working from home can cause employees to feel isolated. The aspect of a team working towards a powerful goal is missing. The more people communicate with each other in a cohesive way the more they still feel like a part of the team and eventually, more is accomplished.

Whether it is through Zoom, Hangouts, WhatsApp, make sure all channels are open so that teams can communicate. Organizing daily video calls is a perfect way for everyone to stay connected.

Inspire the Team

As a Leading digital agency, we completely understand how important the spirit of people is. So, the more inspired the team is, the better they perform.

Since the beginning of the pandemic, every company has seen a spurt in internal communication. Anand Mahindra crafted an internal message to his employees to use this time to “dream bigger dreams”. Twitter embraced the WFH attitude completely by allowing employees to work from home indefinitely.

Take action that inspires your team and let them know that we are all in this together.

Level-up Your Planning

Miscommunication, poor internet, family interruptions — working from home due to Covid-19 or shifting half of your team to work from the office, neither is not going to be a walk in the park. Good planning becomes even more critical during this stage — it does 3 things:

• Brings focus on the work
• Collaborate keeping in mind the virtual silos to improve efficiency
• Breaks down large projects that require coordinated efforts into smaller tasks

If your organization hasn’t, now is a good time to use a project management tool that is pro your organizational needs. A tool that can be customised to sound your unique process, team function, workflows and operational hierarchy. This way the whole team can keep track of tasks and monitor the project’s progress and assess productivity.

Be Transparent

Your whole team is antsy with all kinds of worries. You may have had team members ask and write asking about their professional stability, salaries and job security.

This is not an easy time for businesses and all the answers are not pleasant. A time like this can often lead to:

• Mismanagement
• Disgruntled employees
• Depletion in productivity & morale
• In extreme cases a PR nightmare

The need of the hour requires transparency and an open dialogue. Opt for an inside out communication approach to prepare or avert any future crisis. Some ways of tackling could be:

• Audit your current employee channels and enable them for better management
• Plan a unified communication
• Break the internal communication into smaller huddles for better crisis management
• Prepare your leadership for a two way communication channel
• Be open and empathetic

In this environment, problems will come. Organizations should deal with it openly and hide nothing under the carpet.

Lend an Open Ear

Whether it is your HR, manager, Assistant Manager or Team Leads, everyone has to be empathetic to unlocking problems as they would to lockdown issues.

• Balancing the workforce
• Social distancing the office
• Exhaustive preemptive measures
• Spreading awareness & education on the new normal
• Issues pertaining to work life balance

If problems still arise which they will then in these times, all that can be done is lend an ear and listen. Sometimes the solution lies within the problem. As a leading communications agency we advise:

• Keep a unified channel of messaging
• Trust people and enable them to spread the awareness
• Visual aid is quick, easy and most effective way to share information
• Opt for shorter format of communication
• Check the pattern that is most suitable for your workforce communication hierarchy
• Adapt communication with the company enterprise channels
• Build a dialogue that can be easily adapted between digital-physical environments

Adapt to the New Normal

Change starts from us and if we want to see a future, we might as well do the right things now. Running an organization during a lockdown was tough but with the unlocking phase, one can relax more and stress less at least.

If anything, the lockdown has taught us how to communicate better.

More than work, we really think that taking care of our people is the biggest priority. The future is uncertain and it is even more important that our employees are motivated, engaged, and know that we have their trust. That’s how we believe an organization should work and as one of the best communication agencies in India, no one knows these issues better than us.

In the end, whether we work from home or work from the office, we are all a family together.

A good digital transformation can make a business more efficient, increase revenue, and result in satisfied customers.

Digital transformation is a real concept that organizations need to leverage on. And, of course, it starts with digital technology transformation.

Digital Transformation: Challenges to Expect

Using digital technology for a transformation is harder than it looks. McKinsey reported that the success of digital transformation is just 30%. While only 16% say that digital transformation successfully improved their business’s performance.

There are three basic challenges that come up.

Lack of Long-Term & Short-Term Strategy

An organization needs to have both long-term and short-term goals to realistically take the business through digital transformation strategy. A study by Deloitte showed that only 15% of companies had a clear and coherent digital transformation strategy.

Bridging the Gap

There is going to be conflict between the new and old systems. Creating a bridge and solving these gaps, without losing operational efficiency, is really important.

Technical Capabilities

Companies need to have a full-fledged IT department that understands the technology.

These exact challenges and poor implementation lead to the common question — Is digital transformation real? But it isn’t. Let’s find out how.

Start with a Digital Transformation Framework

To really begin a digital evolution in your organization, you need a framework. And a good framework tackles 5 aspects.

• Customer experience
• Operational agility
• Culture and leadership
• Workforce enablement
• Digital technology integration

And, usually has 5 steps.

Step 1: Set your Objectives

These objectives depend on the organization and the strategic vision. Analyze your industry, know your competitors and assess the standard practises.

Step 2: Changing the Culture

The organization’s culture needs to change and teams need to be brought on-board to support the transformation.

Step 3: Training and Support

During the change, everyone needs to be trained with the new system and constantly be given support.

Step 4: Keep Innovating

Agile innovation is critical so the innovation never stops. Creating a team responsible for innovation is important.

Step 5: Tactical Plan of Action

Create a plan of action for each step of the way and how each team will assist in the execution.

The Keys to Successful Digital Transformation

So, how can an organization implement a digital transformation successfully? There are certain key areas to work on:

• Utilize digital tools and make information more accessible.
• Create initiatives that loop in leaders, from high to low managers, to learn about the transformation.
• Market the transformation to the employees in a way that it solves major problems.
• Redefine roles and responsibilities so they align with the transformation’s goals.
• Fluid communication needs to happen through traditional and digital mediums.

Empowering the Organization

A real digital transformation strategy can only occur when employees are not passive participants. They need to take active part in the transformation and — this means empowering them.

Open Forums

Open forums are a great idea where employees speak and give their input on how digitization is executed.

Challenge the Old Ways

Encourage employees to challenge the old ways of working.

Allow Experiments

Inspire employees to experiment with technology to improve efficiency and lower costs.

The people within the organization should be given a chance to create change during the digital transformation.

Enhance your Services

Digitization will greatly impact the way you interact with your customers.

Automation Frees up Resources

Whether it is customer service or sales, the automation tools means that employees can focus on critical tasks.

Information Available Online

With information shifted online, employees and customers can access data. From tracking ticket requests to finding help guides, people can help themselves.

Personalized Approach

Data tracking allows companies to track their customers and offer more personalized messages. This often allows an increase in sales.

Better Customer Value

Shorter customer lifecycle, more innovative products, and better user understanding results in companies offering better customer value.

Digitization greatly enhances your organization from operation efficiency to better products. The end-result is a better business.

“Rome wasn’t built in a day.”

Digital transformation is real, and it can be done. However, it can’t be done in a single day or even a month. It is an ongoing process that can help an organization make quicker and smarter decisions.

So, the only question to ask for digital technology and transformation is why hasn’t your company adopted it already?

Source: https://www.evolutionco.com/blog/digital-transformation-are-you-actually-evolving

With rising smartphone and internet access, digital trends are taking its own shape as per consumers’ changing needs and technological advances. While brick and mortar stores have always had the advantage of providing first-hand customer product experiences, digital brands fall back on it. For example, Customers cannot test the quality of the furniture or an outfit, etc.. So how do retailers bridge this gap and fast track digital connectivity into the retail world?

Why should E-commerce platforms care?

Online shopping has become the socially accepted norm now, especially for millennials and Gen Z. In a survey, 85% of respondents when shopping online for clothing or furniture gave more importance to visual information than text information (Intent Lab).

Marketeers, it’s time to evolve

Digital brand management is a concept that traditional retail brands have started taking up. The next step for marketers and online businesses was to provide the actual look and feel which early on started with a ‘visual try on’.

In recent years we have seen a creative variety of visual search applications by various brands. From search by image to visually similar product recommendations, the adoption of visual search now comes into play.

On Google, images return for 19% of search queries. With the internet opening up an array of choices for customers to browse through and select their preferences, visual search cuts down the effort. How? Socially integrated visual search helps consumers find intricate details and compare prices of an item they might have either viewed in a store or online.

How does it work?

It’s quite simple and resourceful both for the retailer and the customer,

• Take a picture of the product or download the picture of the product
• A search engine, similar to Google will pop up with a list of matching items.
• Let customers choose from the closer variety and alternatives of products. Happy Online Shopping!
• Cost-effectiveness

How does it help your business?

• It powers through “product discovery” and enables users to find a similar product based on the item they are looking for.
• -It finds answers to questions like, “Where can I find this A-line dress?” and many others as compared to text search.
• “Personalized product recommendations” based on an individual’s choices and not collective consumer preferences.
• Avoid incomplete customer purchases as visual search provides “closer alternatives” to products that are out of stock too.

3 Step Model to Maximise Retailer and Customer Experience

By 2021, Businesses that implement visual and voice search in their websites and apps are expected to see a 30% increase in digital commerce revenue. (Gartner Study, 2017)

Step 1: Establish a Social Media Presence

In order for users to optimize visual search, creating an online presence on an image-based platform is a must like Facebook, Instagram, or Pinterest. Socially integrated visual search is picking its pace with brands quickly taking notice of this trend and linking visuals to their shopping pages. In the upcoming decade, this is a must for digital marketers and e-commerce sites in building effective and intuitive shopping experiences for their customers.

Step 2: Role of AI in Visual Search tools

While visual search has optimized the modern shopping experience, it wouldn’t be possible without AI. Visual Search tools like Google lens, Pinterest lens, etc., help customers identify exactly what product they would like to purchase from that photo. For example, Pinterest acquires around 600 million visual searches on its Pinterest Lens tool on a monthly basis.

The transformation of visual search through AI is remarkable as it not only helps consumers narrow down their preferences but also helps retailers elevate their product visibility amongst the overload of content online.

Step 3: Creation of a Personalized Shopping Experience

While this technology is cost-effective, competition between retailers is likely to increase, so how can you ensure that you’re at the top of your game? Visual Search provides consumer insights that can be used to not only personalize customer experiences but also predict future market trends. Retailers can distinguish themselves from other e-commerce platforms with this data to customize shopping experiences along with their visual search tools.

However, data insights are a result of repeated customer engagements on the retailer’s websites. The task now for retailers is to devise customer engagement strategies that encourage customers to visit as well as complete their purchase.

Adopt the Trend, Be the Change

Plan on dominating the next era of e-commerce? With these basics in mind, you can be sure to be at the top of your game soon. Visual search will be a prime focus in yielding both, customer conversions and high engagement rates. After all, shopping has always been a visual experience!

Source: https://www.evolutionco.com/blog/how-can-the-ecommerce-platforms-increase-sales-with-visual-search-in-2020