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        <title><![CDATA[Stories by Arjun Pratap Singh on Medium]]></title>
        <description><![CDATA[Stories by Arjun Pratap Singh on Medium]]></description>
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            <title><![CDATA[You Should Know The Difference Between Alt Text and Title Text!]]></title>
            <link>https://medium.com/@iamarjuna/you-should-know-the-difference-between-alt-text-and-title-text-e96621707acc?source=rss-189630336151------2</link>
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            <category><![CDATA[search-engine-optimizati]]></category>
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            <dc:creator><![CDATA[Arjun Pratap Singh]]></dc:creator>
            <pubDate>Mon, 23 Aug 2021 11:18:49 GMT</pubDate>
            <atom:updated>2021-08-23T11:18:49.462Z</atom:updated>
            <content:encoded><![CDATA[<p>I was always of the opinion that only alt text is what we can do when it comes to optimizing images but recently I discovered there is much more to it than just alt text.</p><p>I believe we should remind ourselves that most search engines do not do a great job when it comes to reading or understanding images, but they are much better at reading text, OK? Let’s move forward now</p><p>‘Title text’ or ‘Title attribute’, also known as ‘Alt title’ is the text displayed after a user hovers their mouse over an image.</p><p>I am still a terrible memory loser just to recall what is hover — to position (a computer cursor) over something (such as an image or icon) without selecting it. Ok, let’s move on to our topic</p><h4>Why You Need To Do Image Optimization?</h4><p>Despite the fact that search engines such as Google, Yahoo, DuckDuckGo, Baidu have difficulty understanding the image by themselves, ALT text provides more context. Also, the technology supports people with visual impairments who are unable to see the images or cannot do so at all, and so rely on screen-readers to read the descriptive text aloud to them.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*NV3f7J4ZzpCxwJvtLDRHcg.jpeg" /></figure><h4>Do You Need Alt Text :</h4><p>The master key to getting ranked in the image SERP is having the perfect Alt text.</p><p>Creating an ALT text for an image can seem like a tedious task, but ranking in SERPs would make it all worthwhile, especially as the image is also a link so you should focus on the ALT text since it represents anchor text.</p><h4>Do You Need Title Text :</h4><p>Okay! In the first place, I want to emphasize that this is not very valuable for search engines, but is much more beneficial to viewers and audiences in understanding the images better.</p><p>Almost every search engine has also stated what I have learned from my small journey as an SEO</p><blockquote>“We value anything that is valuable to our audience and helps or solves their issues”</blockquote><p>Thus, I believe it is now clear whether or not you need Title Text.</p><p>Congratulations! We have learned the key basics of image optimization</p><p>…</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=e96621707acc" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Basic Guide To Know ‘Who are SEO’s’ and ‘What SEO’s DO’]]></title>
            <link>https://medium.com/@iamarjuna/basic-guide-to-know-who-are-seos-and-what-seo-s-do-37d1f0378de?source=rss-189630336151------2</link>
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            <category><![CDATA[seo]]></category>
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            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[online]]></category>
            <dc:creator><![CDATA[Arjun Pratap Singh]]></dc:creator>
            <pubDate>Mon, 26 Jul 2021 17:04:00 GMT</pubDate>
            <atom:updated>2021-07-26T17:04:00.638Z</atom:updated>
            <content:encoded><![CDATA[<p>In SEO, the term refers to search engine optimization or it makes more sense logically to say ‘optimization for search engines. It is important to understand that an SEO can potentially improve your site and reduce your workload, but the wrong choice can also damage your reputation and lead to traffic loss.</p><p>In conjunction with the potential advantages, you should also be aware of the potential damage that a reckless SEO could do to your site.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*9uShYTejlZ7Ifii0O4xGNA.jpeg" /></figure><p>A wide range of SEO companies and other marketing agencies and consultants provide valuable services, such as:</p><ul><li>Analysis of your site’s content or structure</li><li>Assistance with technical aspects of site development: for example, hosting, redirects, error pages, javascript usage,</li><li>and content creation</li><li>Overall management of your online business development campaigns</li><li>Keyword research, One of the most important thing</li></ul><p>Aaahh! Before we proceed, I forgot to mention something important</p><p>Do You Know!!</p><p>Advertising with Google won’t have any effect on your site’s presence in the Google search results page (SERP)</p><p>“Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. “ — Google</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*AE_4rx-e8s-iiegKlwyUqw.jpeg" /></figure><h3>The best way to choose an SEO -</h3><p>In the event that you plan on hiring an SEO, it is important to do so as soon as possible.</p><p>The best time to hire a designer is when you are planning a redesign or launching a new website.</p><p>Using that method, you and your SEO can make sure that your site is designed from the ground up to be search engine-friendly.</p><p>Your SEO will recommend changes that you need to make and become committed to implementing them for Good results</p><p><strong>Check your SEO’s business references</strong>. Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*POP8rNtgDH9-l2WFURwcJw.jpeg" /></figure><p><strong>Here are some questions you should ask your prospective SEO -</strong></p><ul><li>Tell me about some of your past successes? Do you have any examples to share?</li><li>Is it your policy to follow Google’s webmaster guidelines?</li><li>In addition to organic search, do you provide consulting or training on online marketing strategies?</li><li>How long do you expect to see results, and what kind of results? What are your success metrics?</li><li>How long have you worked in my industry?</li><li>How has your experience been in my country/city?</li><li>Can you tell me about your experience developing international sites?</li><li>In your opinion, what is the most important SEO technique?</li><li>Have you been in business for a long time?</li><li>Could you please let me know how I can communicate with you? Is it possible for you to share with me all the changes and recommendations you make to my website?</li><li>Ask the SEO if he or she is interested in you and your business. Don’t waste your time on people who aren’t interested.</li></ul><p>Do You Know!!</p><p>“No one can guarantee a #1 ranking on Google’s Search engine result page (SERP)”</p><p>The guide in this article should have helped you understand a little bit more about SEOs.</p><p>Now let me hear what you have to say:</p><p>Let me know by leaving a quick comment below right now.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=37d1f0378de" width="1" height="1" alt="">]]></content:encoded>
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