Hey Crypto-nauts! We know how much you love new challenges so we are back with a new exciting mission!

We went a little crazy! This Mission you can win up to 5,000 $xDAI!

Keep an eye on Discord Mission Announcement Channel to discover all information for completing the mission.

The JACK-POT Mission starts March 28 until April 4

How to participate:

Buy PACKS from GENUINO and collect as many cards as you can to rack up points towards the mission.

IMPORTANT! THE ONLY ELIGIBLE POINTS WILL BE THOSE EARNED FROM MARCH 28TH TO APRIL 4TH.

The TOP 3 lucky crypto-nauts with the most points on April 4th at 9 PM Central Europe Time WINS!

You’ll receive points based on the rarity for each card collected during the mission. Points system below.

Someone said “BIGGEST PRIZES EVER”?

The more you buy the more the prizes grow!

At 500 packs sold the prizes will be:

1st Prize $1,250 xDAI — 2nd Prize $250 xDAI — 3rd Prize $125 xDAI

At 1500 packs sold the prizes will be:

1st Prize 2,500 $xDAI — 2nd Prize 500 $xDAI — 3rd Prize 250 $xDAI

If all packs are sold (~1900 Packs remaining as of today):

1st Prize 5,000 xDAI — 2nd Prize 1,000 $xDAI — $3rd Prize $500 xDAI

What’s your strategy?

Now you know everything there is to know! Keep collecting to earn your chance to win!

Good Luck!

ITALIANO

PLAY 2 EARN
Preparatevi, è in arrivo la
“JACKPOT” MISSION
Questa volta più si gioca più si vince!

PROVATE A VINCERE FINO A 5000 XDAI

Hey Crypto-nauti! Sappiamo che non vi tirate mai indietro di fronte alle sfide e quindi abbiamo deciso di mettervi alla prova con una nuova incredibile mission!

Questa volta siamo andati oltre le vostre aspettative e i premi in palio sono da perdere la testa! Potete vincere fino a 5000 XDAI!

Tenete d’occhio il nostro canale “Mission Announcement” su Discord per scoprire tutte le informazioni utili a completare la missione.

La JACK-POT Mission inizierà il 28 marzo e terminerà il 4 aprile.

Come partecipare:

Comprate i packs su GENUINO , collezionate quante più cards possibili per guadagnare punti durante la mission.

N.B.! GLI UNICI PUNTI CHE CONTANO SONO QUELLI GUADAGNATI TRA IL 28 MARZO E IL 4 APRILE.

I tre top users con il punteggio più alto alle ore 21.00 del 4 aprile vinceranno!

Ogni carta trovata durante la mission aumenterà il punteggio del vostro wallet in base alla propria rarità. Ogni card ha infatti un valore diverso:

Qualcuno ha forse detto “IL MONTEPREMI PIù ALTO DI SEMPRE”?

Ragazzi questa mission è da perdere la testa! Più compri più aumenta il montepremi in palio!

Se vengono venduti 500 packs i premi saranno:

1° premio $1,250 xDAI — 2° premio $250 xDAI — 3°premio $125 xDAI

Se vengono venduti 1500 pack:

1° premio 2,500 $xDAI — 2° premio 500 $xDAI — 3°premio 250 $xDAI

Se vengono venduti tutti i packs (Ad oggi circa 1900):

1° premio 5,000 xDAI — 2° premio 1,000 $xDAI — 3°premio $500 xDAI

Quale sarà la tua strategia?

Ora che questa mission non ha più segreti per voi siete pronti per partecipare e provare a vincere!

In bocca al lupo!

PLAY 2 EARN was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

Hey Crypto-nauts! Don’t let your guard down, we’re bringing you onboard for a new and exciting mission!

Keep an eye on Discord Missions Announcement Channel to discover all information for completing the mission.

The HAT-TRICK Mission lasts until March 3

How to participate

Buy at least 5 PACKS from GENUINO from now until March 3.

Trade for new cards in the marketplace and score additional points.

Collect as many cards as you can to rack up points towards the mission.

IMPORTANT! THE ONLY ELIGIBLE POINTS WILL BE THOSE EARNED FROM MARCH 1ST TO MARCH 3RD.

The lucky cryptonaut with the most points March 3rd at 9PM Central Europe Time WINS!

You’ll receive points based on the rarity for each card collected during the mission. Points system below.

Keep an eye on the leaderboard!

We’ll share an updated leaderboard everyday. Check it, think wisely and build your strategy!

The final prize?

The user with the most points will win:
- 500 XDAI and a MATCHWORN JERSEY from the FIORENTINA — JUVENTUS March 2nd Coppa Italia Match.

But it gets even better… This time playing with a friend is a WIN-WIN!

Invite a friend from now until March 11th and get 50% of what they spend in the Genuino marketplace!

Whoever invites the most friends to buy at least a pack by March 11th will win another MATCHWORN JERSEY from the Fiorentina-Juventus match on March 2, 2022!

To generate a referral link — It’s super easy!

Go to your Genuino account and find the “INVITE A FRIEND” box. Click on “GENERATE A LINK” and share it with your friends. Thats it!

Now you know everything there is to know! Keep collecting to earn your chance to win 500 xdai and a MATCH WORN Fiorentina jersey!

Good Luck!

PLAY 2 EARN

PARTECIPA ALLA NUOVA
“HAT-TRICK” MISSION
E STAVOLTA PORTA CON TE TUTTI I TUOI AMICI!

Hey Cryptonauti! Non dovete mai abbassare la guardia, siete pronti per una nuova entusiasmante missione?

Tenete d’occhio il nostro canale “Mission Announcement” su Discord per scoprire tutte le informazioni utili a completare la missione.

La nuova mission durerà fino a giovedì 3 marzo.

Pronti, partenza… VIA!

Per accedere dovete acquistare almeno 5 Classic Pack su https://genuino.world/it/packs, e comprare le cards da altri user attraverso il nostro marketplace. Ora non vi resta che collezionare più cards possibili per guadagnare punti.

N.B. PER QUESTA MISSION VALGONO SOLO I PUNTI GUADAGNATI DAL 1° AL 3 MARZO.

Il wallet che alle 21.00 CET del 3 marzo avrà il punteggio più alto vincerà.

Ogni carta trovata durante la mission aumenterà il punteggio del vostro wallet in base alla propria rarità.

Ogni card ha infatti un valore diverso, ve li ricordate?

Occhio alla classifica!

Pubblicheremo periodicamente la top 10 sui nostri canali social, monitoratela e studiate una strategia vincente!

E il premio finale?

Al termine della missione premieremo il cryptonauta con il punteggio più alto:

#1 classificato vince 500 XDAI e una MAGLIA MATCHWORN della partita FIORENTINA — JUVENTUS del 2 marzo!

Ma le sorprese non finiscono qui… Questa volta giocare con i vostri amici è super conveniente!

Fino all’11 marzo invitate i vostri amici su Genuino tramite il vostro personalissimo link e guadagnerete il 50% della quantità di XDAI che spenderanno sul marketplace!

E non solo…. Chi avrà fatto acquistare pack a più amici vincerà un’altra MAGLIA MATCHWORN della partita Fiorentina — Juventus!

Come si crea un link? è semplicissimo!

Andate sul vostro profilo Genuino, scorrete verso il basso e troverete un generatore di link per “INVITARE UN AMICO”. Generatelo, copiatelo e condividetelo!

Questa Mission non ha più segreti per voi, non vi resta che andare a collezionare card e punti!

In bocca al lupo!

PLAY 2 EARN was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

How can a musician or sports team replicate the pulse of a stadium of cheering fans when concerts and games are canceled because of Covid-19? Genuino has a solution: Its NFT digital assets backed by physical items or fan experiences.

NFT, or non-fungible token, got its start in 2015 and became a buzzword in 2020 when the NFT market tripled, leading to a whole new world of platforms where artists could sell NFTs of their work. This led musicians (like Snoop Dogg) and artists to give companies permission to create products for them, with the story mostly ending there. That’s where Genuino comes in as a market disruptor.

With the standard NFT platform model it’s hard to distinguish fact from fiction. Genuino’s founders Gabriele Bernasconi and Eleonora Mulas are changing that.

“Our storytelling comes from the post-truth world where consumers are bombarded with information and they can’t understand what’s fake and what’s real,” said Gabriele. “We wanted to strengthen the brand-consumer relationship.”

Genuino is taking it to the next level, with features unlike any other NFT marketplace. With Genuino, NFTs aren’t a product in themselves, instead they are a tool that can build trust with consumers and engagement with fans — their products are built on top of the NFT.

Genuino’s platform allows consumers to collect digital assets, but with an added physical element — through items or fan experiences. It’s how the company is combining its two souls: technology and creativity. The tech soul is in its certification protocol while its creativity is from its consumer-driven marketplace that enables this tangible fan experience.

Gabriele and Eleonora began with a partnership with Italian soccer team ACF Fiorentina building their proof-of-concept blockchain-powered certification protocol applied to physical assets starting with match-worn jerseys. The protocol uses a combination of “smart patches” embedded into a memorabilia asset, IoT sensors, and smart contracts in the form of NFTs to certify jerseys worn by the team’s players. This allows for the minting of an NFT, or a unique digital representation of that jersey sold on the Genuino marketplace to Fiorentina fans. With cheering in the stadium on hold due to Covid-19, fans can still feel that energy by buying a match-worn jersey on the Genuino platform. The application for artists and musicians is a little different while still retaining the focus to amplify fan engagement and strengthen a consumer’s connection with their favorite brands and experiences.

Genuino wasn’t even planning to enter the music space. When an Italian musician and personality heard what the company had cooked up, he knew he had to get involved. This led to a partnership among Genuino, the musician, and the Italian artist. The NFTs have an element of gamification added for an innovative form of fan engagement. Jam session The twist is that rather than collecting a physical object like a jersey, fans will be gaining access to an exclusive music experience.

Genuino is one of the first companies to certify assets and put them on the consumer marketplace with the mission of increasing connections with fans. Moreover, by focusing on high-production quality for artists and musicians, the company sees a future where emerging artists will have a platform to market themselves while boosting engagement. With Genuino, artists can tell their stories through collectibles backed by digital assets, while using gamification to boost engagement through experiences — no stadium required.

As sports teams and musicians scramble to capture generational fans amidst Covid-19 and the post-pandemic world, Genuino has a solution to empower fans to “Collect Digital and Own Physical.”

Read part 1 and part 2 of the Genuino “Welcome to our kitchen” series.

Join our online communities and support us to empower fans to Collect Digital and Own Physical.

🌕 Twitter: https://twitter.com/genuinoworld

🌖 LinkedIn: https://linkedin.com/company/genuinoworld

🌗 Medium: https://medium.com/genuino-world

🌘 Telegram: https://t.me/genuino_world

🌑 Facebook: https://facebook.com/genuinoworld

🌒 Instagram: https://www.instagram.com/genuinoworld/

🌓 Discord: https://discord.com/invite/qnzsyMjRfC

🌔 Twitch: https://www.twitch.tv/genuino_world

Welcome to our kitchen (Part 3): the next course was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

Like many football-obsessed Milanese, Gabriele wanted to own an authentic match-worn jersey from one of his favorite players. Scanning the internet to find one from Brazilian footballer Ricardo Kaká’s time with AC Milan, Gabriele became frustrated. It wasn’t easy to establish that the jerseys he was looking for were worn by Kaká during AC Milan’s run to the UEFA Champions League title in 2007. Search for ‘Ricardo Kaká Match Worn Jersey’ in Google and you can understand Gabriele’s frustration.

Gabriele and his co-founder Eleonora wanted to solve this problem: in the $15 billion sports memorabilia market over 50% of transactions are counterfeit according to the FBI. This means there are billions of dollars of uncaptured revenue from teams because fans can be duped into buying counterfeit merchandise. Considering team revenue streams have been ravaged in the wake of the Covid-19 pandemic, teams need new instruments to ensure they capture memorabilia revenue in both the primary and secondary markets.

To tackle this issue, Genuino’s first mission was to re-model the concepts of their whitepaper from certifying food supply chain to sports memorabilia. With angel funding secured, in mid-2019, they hired developers and worked feverishly to build their prototype certification system. A feature of the system is to eliminate the human element as much as possible through the process of disintermediation. Thereby, the responsibility for providing trust is relieved from the company and the third party making the architecture of the system the element of trust for the consumer.

By December 2019, Eleonora and Gabriele tested and validated their proof-of-concept protocol which uses a combination of smart-sensoring, IoT sensors, and smart contracts in the form of Non-fungible tokens (NFTs) to certify jerseys worn by ACF Fiorentina (Italian Serie A football) players. The protocol allows for the minting of an NFT, a unique digital representation of a physical item, i.e. the match-worn jersey.

Building an anti-counterfeiting product was not their only goal, however. They needed a catalyst to build larger market appeal and scale from one team to many. That catalyst is a marketplace where fans, collectors, and the crypto savvy community meet to purchase NFTs that are backed by real assets — match-worn jerseys.

Eleonora leads Genuino’s marketplace development where consumers buy, sell, or trade authentic match-worn products and unique, digital-only art, created in collaboration with talented European artists.

Genuino’s two souls are a combination of technology and creativity. The tech soul can be found in its certification protocol and its creativity from a consumer-driven marketplace that enables teams to create memorable experiences for their fans.

Expressing these two souls, Genuino seeks to empower brands to tell their stories through digital collectibles backed by certified physical assets.

Genuino gives fans the chance to own a piece of the moment when a player transforms sports performance into history. Conceptually, this is where Genuino’s heart beats.

Imagine live-bidding during a Juventus match for Cristiano Ronaldo’s jersey. If it was Ronaldo’s hat-trick against Cagliari in March 2021 that took him past Pele’s official goals record, you’d remember both the match and the intense bidding competition to win this piece of sports history. Regardless of the outcome, you’ve now engaged with your favorite team or player for an unforgettable experience.

From a team perspective, you will have strengthened your relationship with the consumer, which is the goal of any powerful brand. As fans are rewarding teams for great digital experiences with increased spending on tickets and merchandise, teams must capitalize on every opportunity.

Now visualize Gabriele discovering Kaká’s jersey from AC Milan’s 2007 UEFA Champions League title on the Genuino marketplace. He can relive this historic moment with confidence that he owns a genuine piece of AC Milan history.

Read part 1 of the “Welcome to our kitchen” series. Part 3 coming soon.

Join our online communities and support us to empower fans to Collect Digital and Own Physical.

Twitter: https://twitter.com/genuinoworld

LinkedIn: https://linkedin.com/company/genuinoworld

Medium: https://medium.com/genuino-world

Telegram: https://t.me/genuino_world

Facebook: https://facebook.com/genuinoworld

Instagram: https://www.instagram.com/genuinoworld/

Discord: https://discord.com/invite/qnzsyMjRfC

Twitch: https://www.twitch.tv/genuino_world

Welcome to our kitchen (Part 2): the recipe was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

Gabriele Bernasconi and Eleonora Mulas wanted to bring authentic Italian cuisine to the desks of their colleagues in Dubai, but they ended up creating more than pasta con le sarde or schiacciata. Spending countless hours scouring ingredients at the market, cooking in the evening, and preparing meals until the early morning they invented something else in the kitchen — Genuino.

Genuino, an innovative Italian start-up, is empowering brands to tell their stories through digital collectibles (NFTs) backed by certified physical assets. Building narratives is part of Genuino’s DNA, but like all passionate brands, they have their own story to tell.

Brought to Dubai for separate work assignments in 2016, Genuino co-founders gravitated to each other as any compatriots in a foreign place might. Gabriele was managing Retail Brand Marketing for Nike and VF Corp Brands at Gulf Marketing Group, and Eleonora was leading the business-class customer experience for Emirates Airlines.

They promptly devoted themselves to solving a problem that had been a mutual axis of frustration: the particularly noxious food in Dubai, especially ‘take-away’ food ordered at lunchtime. Approaching the problem as only food-obsessed Italians can, they sought to shatter the misconception that ready-to-eat meals are tasteless and profane.

Seeking to ‘make life better at the office’ Gabriele presented himself with a chef's apron and pitched the concept of bringing authentic Italian cuisine to his co-workers. Whether the idea enamored his colleagues, or if they were simply tired of eating awful food, what began as small a quorum rapidly turned into a legitimate business creating 70 meals a day.

Spending eight hours after their day jobs preparing lunches for the following day, the duo knew it was an unsustainable operation. It was during this brief, but intense, period that Gabriele and Eleonora discovered another passion: blockchain, and blockchains’ ability to improve the traceability and authenticity of food ingredients in supply chains.

Armed with the shared vision that blockchain would change the world, they bolstered their knowledge base becoming blockchain experts, as well as evangelists, advising start-ups issuing ICOs (Initial Coin Offerings) in 2017.

Through this process, they realized blockchain was simply one ingredient in a more complex recipe. Establishing the Genuino Whitepaper with the support of Ernst & Young Italia in May 2018 the Genuino manifesto communicated that brands can establish more intimate relationships with their customers by using blockchain as an enabler, but not the centerpiece.

The Whitepaper facilitated Genuino’s acceptance to the Pulse Lab Blockchain Accelerator program in New York City in 2018, where Gabriele says they “found their rhythm.”

“The Pulse Lab opportunity was the first-time people looked at us normally when we spoke about blockchain,” says Gabriele. “Speaking on panels with hundreds of people, it was a ‘Wow’ moment and the first time we really felt what we were doing was special.”

With momentum from the accelerator program, they received the 2018 Marzotto special prize given by Ernst & Young in the fall of 2018.

Now they were really cooking, but bootstrapped, it was time to find investors. They turned to the multi-billion-dollar sports market and aimed to disrupt it by ameliorating one of its major pain points.

“Blockchain is a technology that is going to revolutionize the world, but in order to revolutionize the world it needs mass adoption. Mass adoption will not start from a Mom, but it’s going to start from somewhere that really needs that, “ says Gabriele.“From my time at Nike, I knew that a huge issue in the sports industry was counterfeiting and that we could really be on the frontier with sports.”

Supported by a group of angels, the twosome now had the resources to build their Proof-of-Concept blockchain-powered certification protocol applied to physical assets which they tested and validated with an early partner, ACF Fiorentina.

More than five years ago two Italians in Dubai created ready-made food that actually tastes good. Their recipe for success has changed over time, but their core ingredients of quality, authenticity, and trust are the essence of Genuino’s soul.

Stay tuned for more, the journey continues…

Join our online communities and support us to empower fans to Collect Digital and Own Physical.

Twitter: https://twitter.com/genuinoworld

LinkedIn: https://linkedin.com/company/genuinoworld

Medium: https://medium.com/genuino-world

Telegram: https://t.me/genuino_world

Facebook: https://facebook.com/genuinoworld

Instagram: https://www.instagram.com/genuinoworld/

Discord: https://discord.com/invite/qnzsyMjRfC

Twitch: https://www.twitch.tv/genuino_world

Welcome to our kitchen (Part 1): the ingredients was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

“If you’re born square, you don’t die round.”

In other words, you can’t change what’s in your DNA.

At Genuino (Italian for genuine), we were born square and round — we have technical aptitude and are creative thinkers — like our logo, which was designed to show both sides of our personality, or our two souls. Merging these two parts is also our mission, connecting the digital and physical worlds. We’d say we are that rare breed of precise forward-thinkers, especially when it comes to blockchain, product certification, NFTs, and data.

Our technical side, the square in our logo, comes from our expertise in engineering, technology, and mathematics with a robust team of young talent. It’s led by the structured mind of Dan Rusnac who has coded blockchain since the genesis block. Along with him is Davide Menini who has more than 20 years of experience in development and analysis, working for multinational software companies, including as Bizerba’s head of software development.

Our creativity, the circle in our logo, is our passion for finding solutions among chaos, which pushes us every day to shoot for the moon. As a team, this creativity first found its roots when our founders, Eleonora Mulas and Gabriele Bernasconi, met in Dubai, sharing their passion for Italian cooking by launching an innovative gourmet delivery startup. This led them to stumble upon another shared spark: blockchain technology.

With Genuino, we used our cocktail of expertise and passion to invent a product that builds trust between brands and consumers. Our blockchain certification protocol tokenizes physical assets as NFTs, which can be traded among consumers, particularly in the area of entertainment as it seeks new revenue streams in the midst of Covid-19. For example: the Genuino NFT marketplace for digital collectibles backed by certified physical assets that completed a pre-seed investment in December 2020.

We thrive on brainstorming, spending hours sharing ideas, creating, and tearing things apart to make our concepts materialize better and faster. Some suggestions never see the light of day, but solving problems is part of the fun. In fact, we know the magic happens when you give yourself permission to fail, using both sides — creativity and technical skills — to come up with solutions.

Opposites attract:

Yin and yang.

Pinky and the Brain.

Bud Spencer and Terence Hill.

Baggio and Schillaci.

Circle and square: We need both. That’s Genuino.

Join our online communities and support us to empower fans to Collect Digital and Own Physical.

Twitter: https://twitter.com/genuinoworld

Instagram: https://www.instagram.com/genuinoworld/

LinkedIn: https://linkedin.com/company/genuinoworld

Medium: https://medium.com/genuino-world

Opposites attract: Genuino uses its DNA to disrupt the blockchain market was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.

Genuino, an innovative Italian start-up, has completed a pre-seed investment round as of December 2020. Genuino is empowering sports fans, collectors, and crypto-savvy consumers to collect digital and own physical sports memorabilia through the creation of certified digital collectibles (NFTs) backed by real assets.

The investment round was led by institutional investors and CDP Venture Capital SGR in partnership with The Net Value accelerator of Cagliari, Sardinia. Genuino integrates blockchain technology, smart sensors, and artificial intelligence to certify match-worn sports apparel and other merchandise guaranteeing the authenticity of goods and eliminating the possibility of counterfeiting. Invest Italy SIM served as financial advisor for this transaction.

The new shareholders — CDP Venture Capital SGR and other private investors — join original early-stage investors, CombinatorZ SRL, Finbeauty SRL, Giorgio Spallarossa, and Filippo Codazzi. CDP Venture’s investment will be converted to equity following the launch of the next fundraising round.

“The investment from CDP Venture Capital SGR and the co-investors will allow Genuino to complete and optimize product development, integrate the team, and validate our business model. A partnership with The Net Value accelerator will produce added value in the execution phase, preparing us for the next round which will guarantee Genuino the resources to scale and trigger the CDP conversion,” says Eleonora Mulas, co-CEO and co-founder of Genuino.

Genuino’s mission is to bridge the physical and digital world by combining transparency, traceability, and tradeability of physical collectibles into the digital frontier.

Executing this vision, Genuino developed, tested, and validated their innovative solution with ACF Fiorentina (Italian Serie A Football) before officially unveiling their product to the public during the Consumer Electronics Show in Las Vegas last January 2020.

The prototype for ACF Fiorentina was created to certify the player jerseys used during the match and then make them available to consumers and fans in a dedicated marketplace.

Genuino was launched in 2018 by Mulas and Gabriele Bernasconi during an accelerator program in New York. Genuino was selected for the Italian Trade Agency’s Global Start-Up Program 2020 partnering with the MediaTech Ventures start-up accelerator in Chicago for a 12-week intensive program. Previous awards and accolades include the 2018 Marzotto special prize given by Ernst & Young, Innovation World Cup® IOTHINGS Milan co-champion, and IoT of the Year finalist at the Blockchain Malta Summit 2019.

To find out more about the solutions provided by Genuino, visit www.genuino.world.

Join our online communities:

Telegram: https://t.me/genuino_world

Facebook: https://facebook.com/genuinoworld

Twitter: https://twitter.com/genuinoworld

Medium: https://medium.com/genuino-world

LinkedIn: https://linkedin.com/company/genuinoworld

Direct contact: rick@genuino.world

Genuino closes pre-seed investment round to launch NFT marketplace for certified sports memorabilia was originally published in Genuino on Medium, where people are continuing the conversation by highlighting and responding to this story.