The launch of the tokenproof Portal marks a significant milestone in making event management and online token-gating accessible, scalable, and more intuitive than ever. Our new Portal puts the power of tokenproof right in the hands of anyone who wants to organize dynamic activations on their own terms.

The Portal will allow organizers to create and customize events from the ground up, and they’ll have the option to spotlight each of them in the tokenproof app’s Discover page, boosting the visibility of their community to tens of thousands of users.

Event customization tools:

• Create free or paid tickets. Offer early bird, discounted tickets, and more
• Offer exclusive tickets for verified token holders across 40+ blockchains
• Support for non-gated tickets claimable by wallet or an e-mail
• Sell tickets using our Stripe integration
• Customize in-app ticket and event page design
• Add custom questions to checkout to collect guest information (name, T-shirt sizes, etc.)
• Configure POAPs to be delivered upon event entry
• Handpick guests or randomly select them to receive tickets with our Request-to-Attend feature

As for online token gates, communities will be able to token-gate their digital content using tokens that live on Ethereum, Polygon, Solana, Flow, NEAR, Nifty Gateway and over 30 other blockchains, as well as with email accounts using allowlists.

This functionality will allow communities to gate any content, website, or form for their communities.

As we celebrate this accomplishment in streamlining the event management process, we invite you to start organizing your activations today. Visit https://portal.tokenproof.xyz/ to get started.

For more help as you begin using the Portal, check out our documentation or email support@tokenproof.xyz

As we say goodbye to 2023, it’s with immense pride and excitement that we look back at everything that tokenproof achieved this year. We’ve made transformative strides in our commitment to making web3 more accessible and sustainable, and we’re proud to have done it with partners like Yuga Labs, adidas, BMW, Doodles, PUMA, PROOF, Socios.com, and so many more.

A New Vision for the tokenproof App

Our app underwent a huge transformation this March that laid the foundation for new developments throughout the rest of the year. Beyond giving it a sleeker, more intuitive feel, the new tokenproof app came strapped with new features that significantly enhanced the user experience:

Discover:

Our Discover feature has given communities and brands the ability to show off their activations to tens of thousands of tokenproof users. Everything from events to special offers and in-app experiences have been featured in the apps’ Discover section since its release in June.

Collection:

Now, users can see all of their digital collectibles held in their tokenproof-connected wallets in the app. As soon as they participate in an experience that has a POAP attached to it, they can see that POAP drop directly into their wallet alongside all of their NFTs.

In-App Claiming:

With the launch of the Discover page came in-app claiming, which allowed users to claim their tickets and offers directly from tokenproof app.

Push Notifications:

We implemented push notifications to ensure users are always in the loop. Event organizers have the ability to communicate directly with their attendees before, during and after the event, and brands can always reach their token holders with new opportunities and perks.

Bridging the Digital-IRL Divide

Token-based Commerce:

This year, we worked with adidas to integrate our Online Authentication offering into the brand’s CONFIRMED app to give ALTS by adidas holders access to special merch drops. We also debuted our Personalized Offers product, airdropping special promotions to targeted communities, and created a Shopify integration so that anybody can token-gate their merchandise — both online and in brick and mortar stores.

Interactive Experiences:

Brands and communities have new avenues to engage their fans with the tokenproof app, creating experiences like in-app quizzes and IRL POAP scavenger hunts that can result in future utility for the user and generate more value for the brand.

Self-Serve Portal:

We’ve created an intuitive self-serve portal where organizers can create token gates for their own events, controlling everything from re-entry limits to ticket customization and POAP delivery.

Claim First, Download Later:

Users no longer have to have to download the tokenproof app before they claim a ticket, making it easier for them to quickly claim their spot in experiences without fear of missing out. We’ll remind them to download the app at their convenience before the event.

Highlights From a Year of Activations

ApeFest Hong Kong:

We had the pleasure of powering a seamless end-to-end experience at ApeFest Hong Kong, from a sophisticated ticketing process to on-site authentication, brand activations, support for side events, digital experiences and more.

BMW:

One experience tokenproof powered at ApeFest Hong Kong was the BMW “Ape Car” activation, where the first 212 participants earned a special POAP that could bring them future perks.

adidas:

In addition to integrating tokenproof into the adidas CONFIRMED app, tokenproof also powered its NFT.NYC event and debuted Personalized Offers with the brand, airdropping a 20%-off coupon to all attendees of the NFT.NYC activation.

PUMA:

We created an in-app quiz for Super PUMA holders that drew in more than 400 participants in only one week. Winners were granted access to a token-gated form to redeem a limited edition plush and gain access to the newest Super PUMA comic.

Korea Blockchain Week:

At KBW, we supported all of the main events, including powering a POAP Scavenger Hunt with FACTBLOCK where guests scanned QR codes across the conference to earn special rewards.

Doodles x Crocs:

Using our Shopify integration, Doodles holders were able to get exclusive access to special edition Crocs.

Looking Ahead

Stepping into the new year, we already have several new features and exciting developments to unveil. We’re excited to keep sharing our journey with you and continue elevating all of web3 as we climb. Thank you for being a part of tokenproof’s growth and evolution, and here’s to a year filled with discovery, ingenuity, and the endless possibilities of new experiences!

Gm! We’re approaching a big weekend packed with experiences all across Hong Kong. Starting on Thursday, tokenproof will be your key to the most important events around the city, unlocking everything from roller-skating parties and pickup basketball to all ApeFest Hong Kong has to offer and more.

We’re kicking things off with the Doodles community on Thursday for Doobro CN’s ROLLING DOODS — Roller Skating Bash at Bun’s 2020, a neon-lit indoor roller rink reminiscent of 1980s Hong Kong. That same night, Azuki’s 852 Garden will be hosting a meetup at the ritzy SoHo House, featuring one of the city’s chicest disco balls.

On Friday, we’ll be joining Yuga Labs at the ApeFest Hong Kong Headquarters at PMQ to check guests in and distribute wristbands for the third annual ApeFest Hong Kong installment, including the official Friday night Happy Hours hosted by groups like HK Elites Apes, BAYC Council, Taiwan Apes, Chinese Ape Club, Bored Chili and Ladies of BAYC at venues all across the city.

The ApeFest Hong Kong main event that everyone has been waiting for will begin Saturday at 5 PM. Before it starts, we will be joining Animoca Brands, Wreck League, and GAMEE ARC8 for ApeLeague, a gaming experience with customized merchandise, free food, beer waterfalls, and special giveaways. And following ApeFest Hong Kong, ApeCoin and world-famous DJ and producer Guy Gerber will keep the party going at RUMORS Hong Kong, which will feature live music and dancing at Faye Nightclub.

On Sunday, ApeFest Hong Kong will have pizza and drinks for attendees nursing a hangover at the Bored+Wrecked: Hangover Pizza Brunch at PMQ starting at 11 AM. Later that day we’re excited to power the Yacht Club Open House at Kai Tak from 2–7 PM, where non-BAYC members will get to see for the first time what being part of the Bored Ape Yacht Club (and, for some, the Web3 space) is all about. In keeping with the spirit of inclusivity, the NFTBA has also invited members of all communities to register for a day of pickup basketball at Blake Gardens that afternoon.

In the evening, our Chimpers friends will be hosting a community event with music and drinks at the swanky Meta Stages lounge, and we’ll close out the weekend with Mocaverse, Elite Apes and Animoca Brands at the ELITE MOCA CRUISE, which will include live DJ sets and a drone show on the Oriental Pearl Harbour Cruise.

Thank you to Hong Kong for letting us share the best parts of Web3 with the city this weekend! We’re honored to power such a remarkable slate of events that showcases the growth and potential of our space.

Token-based experiences are making a huge leap forward with the announcement of tokenproof’s partnership with NEAR Foundation. Integrating tokenproof into the NEAR Protocol Blockchain Operating System — one of the leading blockchain ecosystems — is bringing developers together to make the decentralized internet more accessible.

In addition to NEAR users now being able to connect their easy-to-use wallets to the tokenproof app to unlock exciting online and IRL experiences, all developers and brands building on the NEAR ecosystem will now have the ability to integrate tokenproof into their projects.

The partnership between NEAR Foundation and tokenproof significantly elevates sustainability in web3, with tokenproof making the accessibility and utility of the open web effortlessly tangible through NEAR’s highly scalable, energy and cost efficient technology.

Beyond the live-event token-gating that put tokenproof on the map as web3’s leading experiential platform, NEAR users now have the ability to unlock a full slate of token-enhanced capabilities, including:

• Token-enabled commerce using Shopify integration, personalized offers, and ability to embed authentication into any consumer-facing app
• Gated digital content made specifically for token-holders
• In-app experiences powered through the Interactive Experiences layer
• A Discover feature that puts events and digital experiences on the map for tokenproof users and lets them claim or access opportunities directly from the app

Learn more about our experiential toolkit by visiting the tokenproof website and by contacting collabs@tokenproof.xyz

NEAR Foundation and tokenproof are jointly dedicated to making web3 accessible, transparent, and sustainable. And with a joint mission of onboarding a new cohort of crypto-curious users into the open web, tokenproof is eager to welcome communities ready to introduce members to new possibilities realizable through blockchain technology.

As tokenproof continues to develop exciting opportunities with brands thriving within the NEAR Protocol, the project would also love to hear from more communities that are interested in building closer relationships to their supporters through increased utility.

In our steadfast quest to create better user experiences, we’ve developed two new features that enable users to feel a greater sense of ownership over their on-chain identity, discover unique experiences they didn’t know they could unlock, and find new communities and brands that are creating exciting opportunities to offer their fans utility.

Discover: Embrace the Possibilities

Tapping through to the “Discover” view, you will be able to explore what communities and brands are up to, opening new doors to spaces you’ll be eager to connect with. As the heart of web3’s experiential wallet, our aspiration is to provide you with a seamless journey of discovery, where convenience and utility converge.

Previously where you may have had to go through various channels to find experiences hosted by your communities, we’ve neatly curated these exciting tokenproof-powered activations into one convenient hub within the app’s “Discover” view. No more hassle, just seamless access to a world of new opportunities, right at your fingertips.

As a holder, you will be able to intuitively claim tickets straight from the app, offering you an unparalleled opportunity to unlock a world of experiences without juggling through multiple platforms. Our app puts the power of instant ticketing in the palm of your hands, all while keeping your tokens secure. tokenproof empowers you to unlock unforgettable moments without compromising your peace of mind.

Unwrapping Your Digital Collection (Coming soon)

We understand the importance of keeping track of your assets, which is why we incorporated a “Collection” feature, where you will be able to see every NFT you own across all of your tokenproof-connected wallets. Minted POAPs and airdropped NFTs will appear in the Collection view in real time, creating a gallery of your holdings, and the activations and experiences you’ve participated in. By instantly getting to see your earned collectibles — many of which may bring you future rewards — directly in the tokenproof app, you can get a better glimpse of your evolving web3 experience.

We aim to develop tools that spotlight some of the clear benefits of web3 to the crypto-curious, and help elevate existing users’ experiences. Our app’s new “Discover” feature, coupled with the seamless integration of a comprehensive “Collection” view, empowers users to embark on a transformative journey of exploration, connection, and curation. With the power to effortlessly discover a diverse range of events, both online and in real life, users can unlock a world of possibilities.

In just two months, tokenproof has transformed the world of commerce by developing token-based tools that have empowered traditional brands to expand their identities and enabled web3 communities to turn their digital creations into tangible products.

Our platform is designed to help communities create real value for their followers, and tools like our Shopify integration, personalized offers and online authentication have already blown open the possibilities of what seamless and secure token-enabled retail experiences can look like.

How and why does token-enabled commerce work?
We believe that web3 projects are at their strongest when they’re able to provide their supporters meaningful value that extends far beyond a single event or a one-off transaction.

Token-gated commerce typically provides special retail opportunities that only holders of specific collectibles can unlock— from discounts, to exclusive access to products, and preferential access to merchandise—but tokenproof is expanding the scope of token-enabled commerce with features like our airdropped personalized offers.

With token-enabled commerce, brands have the ability to create retail experiences that have been carefully curated with their communities in mind, and it ensures that high-quality products and offers end up in the hands of people who are invested in the livelihood of the brand rather than being swept up by predatory bots.

The ability for each transaction to live on the blockchain gives each customer a deeper sense of ownership over the brand’s ecosystem and the knowledge that each product is one-of-a-kind, allowing them to securely develop and bridge their on-chain and IRL identities.

Shopify Integration

Since it went live in March, tokenproof’s Shopify integration has acted as a vehicle for brands to launch creative campaigns tailor-made for their communities.

Among its earliest adopters was mcbess, creator of Cel Mates and co-founder of apparel brand The Dudes, who granted holders of his Pushing Daisies Open Edition token the ability to purchase a limited edition screen print version of the artwork.

Soon thereafter, the mcbess network announced that it would leverage tokenproof’s Shopify integration to offer Cel Mates token-holders access to different discounts and products based on the traits of each of their tokens. For example, the owner of a Cel Mate token sporting a particular shirt could receive 25% off from their online purchase on The Dudes website, or by authenticating their token IRL at its Berlin storefront.

Because tokenproof’s Shopify integration allows stores to gate products based on any token, we’ve had the opportunity to facilitate major collaborations bringing traditional and web3 brands together.

In April, Nicole Richie’s House of Harlow 1960 used our Shopify integration to bring World of Women holders access to a collection of custom jewelry and clothing made in collaboration with the co-founder and creative director of the community. And this month, Billionaire Boys Club teamed up with Doodles to tokengate a special limited edition drop that included apparel and a special skateboard deck.

Personalized Offers

Like everything we build at tokenproof, the beauty of our personalized offers tool lies in its customizability, its ease of use, and the potential it creates for ongoing meaningful relationships.

Guests of the ALTS by adidas EVENT [NYC] were the first to experience the feature when they were surprised with a 20% discount code airdropped to their tokenproof app after the event, but the feature can also be leveraged by brands who don’t have their own token or presence in web3. Much like our Shopify integration, our personalized offers tool encourages traditional retailers to work with web3 communities to bring holders special rewards.

When deciding how to thank its community for coming together at NFT.NYC, the adidas team was able to customize everything from the discount amount to the redemption time in a way that was completely compatible with its stores’ existing Point of Sale system. Because tokenproof has made it so simple for retailers to set the parameters of the offers and for customers to redeem them, it means that even your local coffee shop could team up with an NFT community to airdrop holders special vouchers that require no extra web3 knowledge.

Embedded Online Authentication

Our authentication tools can be embedded into brands’ native ecosystems, like adidas’ CONFIRMED app, through which we launched the first-ever token-gated sneaker drop in history.

In addition to offering ALTS by adidas holders unique products that were created with some of the most influential artists and communities in web3, using token-gating mechanisms to reserve merchandise for holders helped get merchandise into real fans’ hands. Predatory bots that snatch up special products from real consumers in order to resell at higher prices are a problem across an unfortunately vast array of industries, and it’s a problem that token-based commerce has been able to alleviate.

Whether it’s on digital Shopify storefronts or in brands’ native retail apps, tokenproof’s safe authentication methods make sure that it’s real fans who are being prioritized when communities and brands launch new experiences for their followers.

As brands continue using tokenproof to ideate new ways through which to bring holders value, we can anticipate even more transformative consumer experiences. With each advancement tokenproof makes within token-enabled commerce, the future of retail is being reshaped. It’s a future where brands can engage with their communities on a deeper level, where authenticity and loyalty are rewarded, and where the power of web3 is easily accessible to everyone from hyperlocal small businesses to multinational legacy brands.

Last week, tokenproof and adidas made history alongside thousands of ALTS by adidas holders who participated in the first-ever tokengated sneaker drop.

As part of a three-year partnership with our friends at adidas /// Studio (Three Stripe Studio), we launched our first collaborative in-app efforts by seamlessly integrating tokenproof’s secure authentication technology into adidas’ CONFIRMED app, which houses the brand’s most exclusive drops, products, collaborations and experiences. This integration, spotlighted to millions of adidas CONFIRMED users, will allow ALTS by adidas holders to securely access holder-only products and bring the benefits of web3 to life with tangible rewards.

Token holders have been raving about the smooth and ultramodern shopping experience that tokenproof and adidas have built, praising tokenproof’s seamless wallet-connection process that takes only a few seconds to fully complete.

SaintPablo.eth on Twitter: "Bullish on the #web3 integration in the previously web2 ecosystem of @adidas.Today i linked my #ALTSbyadidas NFT's to Adidas Confirmed to get acces to token-gated product drops on their app used by MILLIONS of users worldwide.All within 15 seconds via @tokenproof 🚀 /// pic.twitter.com/iJBasGHCEg / Twitter"

Bullish on the #web3 integration in the previously web2 ecosystem of @adidas.Today i linked my #ALTSbyadidas NFT's to Adidas Confirmed to get acces to token-gated product drops on their app used by MILLIONS of users worldwide.All within 15 seconds via @tokenproof 🚀 /// pic.twitter.com/iJBasGHCEg

In tapping tokenproof to break ground within its industry, adidas is supercharging its web3 presence by using cutting-edge, top-of-the-line authentication methods that only tokenproof can provide.

The integration is part of the latest phase of the ongoing ALTS by adidas experience, which tokenproof has previously supported through live event tokengating and the development of a new “offers” feature used to deploy personalized offers to tokenproof users, which adidas got first access to. It’s a feature available to all brands, whether they are web2 or web3-based, that allows them to airdrop special in-store or online offers or discounts to users’ tokenproof app that are compatible with brands’ native PoS systems.

This feature was first launched at NFT.NYC when members of the ALTS by adidas community who visited the brands’ exclusive activation received a 20% off discount within the tokenproof app. To redeem their coupon, all community members needed to do was tap the “offers” tab within the app and show their QR code at the register at any one of the official Adidas stores in the United States within the one-week promotional timeframe.

tokenproof’s long-term relationship with adidas has already effectively unlocked a new era of consumer loyalty, and the ability to create more direct relationships with the web3 community and the brand.

With the announcement of this partnership, tokenproof and adidas are revolutionizing the token-holder experience and providing avenues for more brands and users to join the space, cementing the longevity of web3. We feel incredibly lucky and energized to work with adidas, which is undoubtedly among the most successful, bold and trusted traditional brands to break ground in web3.

tokenproof returned to Austin this week for CoinDesk’s annual Consensus conference, powering a supercharged experience for the biggest supporters of web3’s most respected publication, taking the Consensus stage, and spending time with our favorite communities.

Last month, CoinDesk unveiled its Microcosms token, which guarantees entry to Consensus for the next several years and offers ongoing utility for supporters through airdropped NFTs. Using tokenproof’s Consensus authentication portal throughout the convention to verify their airdropped reward tokens, Microcosms holders saw CoinDesk and tokenproof’s commitment to elevating fan experiences in action.

By connecting to our portal, users had the ability to claim rewards that were then reflected on the tokenproof app as vouchers for special merch and tickets for VIP events, granting them access to the Consensus opening party, its 10th year anniversary birthday bash, an exclusive happy hour, and much more.

Elsewhere in Austin, we welcomed nearly 200 members of the Bored Ape Yacht Club, CryptoPunks, Meebits and NFT Wranglers to our own community meetup hosted alongside Yuga Labs and the Wranglers. We were elated to see new faces and reconnect with old friends over food, drinks, and classic arcade games at the Kung Fu Saloon before joining some of our favorite web3 creators like Carly Reilly from Overpriced JPEGs and Farokh from Rug Radio in powering their respective events.

tokenproof’s success at Consensus comes on the heels of our groundbreaking integration into adidas’ CONFIRMED platform, which marked the first-ever tokengated sneaker drop. Speaking at the conference’s “Please Don’t Call It ‘Phygital’’ panel, tokenproof CEO Fonz touched on the ongoing collaboration with adidas and the value of having tokenproof at your fingertips while moving through and between the digital and physical worlds.

“There’s really an element of experiences to this platform,” he said. “If you have any NFTs or crypto tokens, you should have this on your phone. At some point, it’s going to unlock a door that you probably didn’t even know existed.”

With new doors constantly being built across web3, tokenproof is developing ways to unlock them every day. We can’t wait to see you all at the next Consensus conference, and to continue opening more doors along the way.

In a pivotal step towards revolutionizing the world of consumer loyalty, tokenproof has launched a new feature through which brands and communities can now reward users who attend their activations or participate in their digital experiences with real-world discounts and offers.

When guests are scanned into an event or online experience and their attendance or action is recorded, brands now have the ability to airdrop or allow users to claim offers as a “thank you” for being loyal fans and involved members of the community.

This feature went live this week at NFT.NYC, when members of the adidas ALTS universe who attended the ALTS by adidas EVENT [NYC] received a 20% discount within the tokenproof app. To redeem their coupon, all users needed to do is tap the “offers” tab within the app and show their QR code at the register at one of adidas’ official stores in the United States, with the offer being valid for one week.

We’ve made this feature entirely customizable for all communities, allowing them to set the rules on how much of a discount to offer, how much time fans have to redeem their discount, whether it is available in stores and/or online, and more. And it’s easy to implement — retailers can use their native Point of Sale system to scan each QR code, eliminating any need for brands to train employees on new technology or change how they do business as usual.

Beyond attending exclusive IRL activations, brands can reward users with special offers based on their engagement by using our soon-to-be-released Proof of Experience feature. For example, if a YouTuber wants to draw viewers to their content within the first hours of it being posted, they can embed a time-sensitive Proof of Experience QR code into their video and make sure their early viewers receive offers found within the tokenproof app.

We hope that this feature, much like our recently-launched Shopify integration, encourages collaboration between web3 communities and traditional brands. We strongly believe that the real-world value and utility that tokenproof is bringing to token-holders in a simple and frictionless way will cement web3’s longevity.

As one of the biggest NFT ecosystems, we believe Solana users should have access to the same secure and seamless token-based experiences all of our existing partners enjoy. In line with tokenproof’s commitment to making web3 a safe and rewarding space for every user, we’re thrilled to add Solana to the list of our supported blockchains and bring a special cohort of dedicated token holders into the fold.

By enabling the Solana’s network to use tokenproof’s revolutionary toolkit, communities will now be able to amplify the value and utility of their users’ assets tenfold by offering them innovative online and IRL experiences that simultaneously strengthen their sense of community.

We will be kicking off our new slate of collaborations by powering Okay Bears and Solana’s NFT.NYC event on April 13. Okay Bears holders are now able to claim their spot at the groups’ activation by verifying their token ownership with tokenproof. The claiming process has already been a success, with Okay Bears co-founder Suby raving that “this is one of the most intuitive app experiences [he’s] seen come out of the Web3 ecosystem.”

In addition to our gold-standard event token gating, Solana communities that want to supercharge their networks — or brands that decide to make the leap into web3 by using the Solana blockchain — can now use tokenproof to offer users special digital content, access to a powerful Shopify integration that powers exclusive drops online and in store, the ability to create immersive experiences for users like interactive scavenger hunts, and much more.

Ultimately, tokenproof’s decision to expand into the Solana network is based on our passion for making web3 a fulfilling space for the largest number of people possible, and we’re excited to onboard more of the Solana community onto our platform to continue moving web3 forward.