Copywriter

Built a brand and launch from zero to one for Ritual, a health brand that debuted with a women’s vitamin, and supported their growth. Including brand identity design, packaging, website, marketing and growth.

Partnered with Glowbar to bring to market a skincare brand that solves it with you. At Glowbar, certified estheticians help you understand and solve your skincare concerns with targeted 30-minute treatments each month.

Led the rebrand of kikki.k, a beloved 26-year-old stationery brand that needed to diversify to lifestyle. Made to help navigate your life in style.

Built a new brands for tweens & teens including naming, identity, packaging and a retail experience that debuted with 450+ products across bath, body, skincare, hair care, sun care, makeup & more.

Led the visual identity and full rebrand for Clarify Health, a leading healthcare analytics company that's shaping the future of healthcare by uncovering hidden insights.

Worked with Dr. Muneeb Shah to build the naming, brand identity, packaging, website, marketing and more for his debut skincare brand Remedy. As the most trusted voice in skincare, Remedy is here to democratize the dermatologist.

Built a brand and launch from zero to one for Commonry, fashion’s new middle ground delivering expertly-designed sizes everyday wear in sizes 10-22.

Brought to life biotechnology innovations for Journa, a new consumer brand that's harnessing the power of microbes to address bone loss.

Helped to create brand identities for incubated products in Google's Area120. This work is under NDA.

After more than two decades, French Connection AU wanted to relaunch as a fashion brand that sets a new standard for modern style. I worked to lead the research, naming, design, positioning and launch of it's transcendence to a new brand: Unison.