DELIVERING THE FAN EXPERIENCE WOMEN’S SPORTS DESERVE

Monarch Commerce operates at the intersection of women’s sports, culture, and merchandise.
We create bold, curated, and authentic merchandise and retail experiences seamlessly integrating brand storytelling with purchase.
Originating from the desk of Monarch Collective- the first investment fund focused exclusively on women’s sports- our team exists to maximize revenue, profitability, and brand impact for women’s sports teams, leagues, athletes, and the broader ecosystem by elevating merchandise and retail experiences.
Monarch Commerce

This Isn’t Just Commerce, It’s Cultural Infrastructure for a New Sports Era.

There is a $4b total addressable market for women’s sports merchandise in the US alone, an untapped well for fans to express their love of their sports.
70% of women’s sports merch is purchased not from third party sellers, but directly from team shops, revealing substantial marketing opportunity.
75% of women’s sports fans want authentic athlete-led merch.
Currently, up to 50% of consumers who want to purchase don’t. They don’t find products they identify with, or the available inventory for products they do.
67% of fans have bought merch even without attending live events. There is a want here, a need for high quality product at all levels of fan engagement.
The 9:1 ratio of men’s sports merch to women’s offered in-market today is staggeringly disproportional, even given the rising popularity of women’s sports.
The Fan Project. 2024. Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise. Sports Innovation Lab, Klarna.

We advance the women’s sports ecosystem by super-serving the fans who support it.

CREATIVE DIRECTION

We craft cohesive storytelling by
unifying and delivering a tailored visual identity, concepts, design, styling, messaging, and tone.

MERCHANDISE

We develop strategic positioning and deliver merchandise assortments, sourcing, inventory management, and licensing programs.

COMMERCE

We provide end-to-end physical and digital retail experiences, covering UX/CX, visual merchandising, backend operations, customer service, and optimization.

MARKETING

We collaborate to design and deliver full-funnel product marketing programs across brand channels, paid media, social, and CRM- focused on maximizing conversion and retention.

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