If the end game for etrading is with the customer system talking direct to the liquidity provider’s system, is any move of the existing platforms into the intermediary space to offer an “order routing+” service (so expanding on their FIX offering at present) a permanent move, or just breathing space while they find their ultiumate future to become the all-singing customer desktop (OMS?)
On the plus side, an intermediary can –
- impose some form of “standard” over the commnunication, as all parties at least start with a single rules of engagement
- simplify the connection itself; once you’re connected to an intermediary then as long as any new cpty is also connected to them it’s “just” an enablement and permissioning task to reach them
- add value to the sellside; for example ensuring sellside get status information for the enquiry they didnt win; were they cover?, tied?, did it trade away or not trade?, and so on. There is no guarantee that the customer would wish to provide this information in a genuinely direct connection, and even if they did, how far could you trust the information that is given?
But –
- does the “standardisation” and value-add (above) imposed by the intermediary bring the same type of constraints that we see now regarding customer being able to do the type of order they really want? less so than having the platform gui in the way, but does the intermediary need to recognise and add-value to particular types of transaction/product etc but just pass through anything else?
- What is an acceptable cost for their involvement (whether annual fee, per transaction fee, connectivity costs), compared to d-i-y for direct connection to each client?
- what latency does the intermediary introduce? is there a valid argument that an enormous connection to an intermediary which aggregates all of the customer flow is “better” than individual and dedicated connections? Should FI just look into the FX world to see the answer?
- For those platforms that currently make their revenues from terminal license fees, how keen are they to change their fee structure in order to step into the orderflow intermediary space? – even those whose parent co is already doing this in equity space. It’ll of course be a hugely tough sell to change from a free-to-execute service to a per-transaction cost, unless perhaps you have absolute dominance in terms of “important” customers connecting exclusively through that pipe.

