For Ecommerce Growth Managers

The Ecommerce Analytics Tool Built to Convert Shoppers

Your ecommerce store has traffic. Now convert it. With Mouseflow you get an ecommerce analytics tool that shows you every step shoppers take and why they drop off, so you can boost conversions.

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Turn user behavior into more revenue

70.32%

of eCommerce carts are abandoned on average

Session Replay reveals exactly where and why shoppers leave – so you can fix friction, reduce exits, and reclaim lost revenue.

Session Replay

conversion rates shouldn’t be considered acceptable

Most ecommerce sites convert just 2.5–3% of traffic. Funnels reveal drop-offs and friction to turn missed opportunities into sales.

Conversion Funnel

21%

more sales are driven by personalized experiences

Customers remember how you make them feel. Heatmaps reveal real shopper behavior so you can tailor experiences, improve messaging, and build loyalty.

Website Heatmaps

A website page with a heatmap overlay and a user journey flowchart showing user paths between categories like women-shoes, jackets, and cart, with a warning indicating drop-off at checkout.

Understand the complete buyer journey

Shoppers rarely follow a straight path and your analytics should reflect that. With Mouseflow’s user journey tracking and ecommerce funnel visualization, your team can follow every step from product page to cart to checkout (or drop-off).

Identify detours, hesitation points, and behavior patterns that signal friction. With full visibility into the checkout user flow and broader buyer journey, your team can streamline experiences that convert and eliminate paths that lose customers.

Three boxes representing a web-page each show how Mouseflow visualizes data about how many users visit specific pages and drop out of a funnel between pages.

Pinpoint where checkout fails

The checkout process is often where even the most promising shopper journeys collapse. Mouseflow’s Conversion Funnels show exactly where customers hesitate, drop off, or get stuck whether it’s a multi-page flow or a single-page application.

These visual insights support detailed checkout funnel analysis, helping your team understand which steps in the process create friction and impact your checkout conversion rate. By diagnosing problems quickly, you can optimize the checkout experience and guide more shoppers to completion without relying on guesswork.

Boost campaign performance without spending more

You’re driving traffic, but are they the right visitors? With Session Replay, Mouseflow shows exactly how users from each campaign behave once they land on your site.

By using behavioral data through an analytics tool for ecommerce, your team can identify which campaigns lead to conversions and which don’t. Double down on what works and support smarter conversion rate optimization for ecommerce – without increasing your budget.

Make your product pages work harder

Your product pages are your digital storefront, but if they’re not converting, you’re leaving revenue behind. Ecommerce teams use Mouseflow’s heatmaps to understand how shoppers interact with every element, from scroll depth to hover time, clicks, and rage behaviors.

With six different types of visual insights, you can identify engagement zones, see where users lose interest, and make evidence-based changes aligned with ecommerce user behavior. These insights are a key part of effective ecommerce product page optimization, helping your team refine layout, messaging, and CTAs to drive more revenue from existing traffic.