Technology.

Audience Emotion, Engineered

ViewerVoice™ platform

Your audience speaks. Nanocrowd® listens.

The ViewerVoice™ platform transforms raw viewer reactions into strategic insight. Using only audience-generated language, we decode:

  • Which titles emotionally belong together
  • Which themes spark consistent engagement
  • Which audience segments carry the highest revenue potential.

This isn’t guesswork—it’s a rediscovery of the emotional connections between content and viewers. You get the right words, the right comps, and the right position for maximum impact.

Download the ViewerVoice Platform datasheet.

GENRE TRENDS and NANOGENRE® LISTS

Get to the Heart of Your Titles

Content is layered. A drama can be cathartic, chilling, or quietly transformative. We don’t flatten stories into genre boxes—we expose the emotional nuance audiences feel.

With Genre Trends, we can break the movies and series into relevant minigenres based on how viewers describe them. Nanogenre® Lists go deeper, identifying complex emotional clusters that reflect how real people think, talk, and connect with content.

This is how you learn why people love things—and use it to fuel discovery, targeting, and storytelling that truly resonates.

The Power of Genre Trends and Minigenres.

Genre: Moving Relationship Stories.

NANOGENRE LISTS

The words your audiences use the most to describe your titles.
Here's an example of how Nanogenre lists work.

The Invisible ManTHE INVISIBLE MAN
Year 2020 Rated: R
Crowd Rating: 3
Crowd Size: 5
Starring:
Elisabeth Moss, Oliver Jackson-Cohen, Harriet Dyer, Aldis Hodge, Storm Reid

Some Nanogenres for The Invisible Man:
Scary
Tense
Cliche
the RingHereditaryHereditary
Blood
Shock
Psychopath
SawJigsawHalloween
Terrifying
Extreme
Confused
DarkTenetBirdbox
Tense
Mystery
Psychological
Get OutYouDark

Why Nanogenre Lists?

Speak the Language of Emotion—Not Just Metadata

Genres aren’t fixed. They’re felt. Nanogenre® Lists decode the emotional themes that viewers actually respond to—so your content speaks their language.

What You Gain:

  • Affinity-Based Audiences: Find clusters of viewers drawn to similar emotional tones, not just categories
  • Emotional Precision: Use motivators like “heartwarming,” “intense,” or “thrilling” to position your titles with impact
  • Beyond Demographics: Move past age and location—connect through feelings and shared reactions

Audiences describe what they feel, not just what they watch. And those emotions drive decisions—from what to stream to what to share. Nearly every choice is emotional. Let your promotions reflect that.

Nanogenres
With Nanogenre® insights, your messaging becomes more authentic, more resonant, and more revenue-ready.

Reaction Mapping® Technology

Turn Audience Emotion Into Strategic Intelligence

Why do people love what they love? Nanocrowd®’s Reaction Mapping® Technology dives into millions of viewer reviews across multiple platforms—capturing the raw emotional signals that explain why content resonates.

Using advanced mathematical modeling, we decode complex reactions and translate them into actionable insights. It’s not just sentiment—it’s storytelling, nuance, and human response.

What It Unlocks:

  • Compare films and series based on emotional resonance—not just genre or cast
  • Recommend content with deeper context and connection
  • Visualize how different audience segments feel about titles using dynamic heat maps

Whether it’s excitement, heartbreak, or awe, our Reaction Mapping® technology helps you shape and position your content with greater precision and empathy.

reaction mapping techcnology

Let emotions guide your strategy—not just data.

Find Your TRUE Audience.

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