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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
CASE STUDIES
Winning Retail and
Brand Strategies
See how Circana can help your business grow.
Market and Consumer Measurement
Focus on the who, what, where, when, and why behind purchases.
A leading retailer observed declining sales for field-grown spring mix packaged salads over the past year. At the same time, Controlled Environment Agriculture (CEA) products, which are crops grown using advanced technology in enclosed, controlled spaces like greenhouses, were gaining momentum and expanding in sales across the nation.
With shelf space and assortment under pressure, the retailer began reassessing the role of field-grown products within the category. Point-of-sale data suggested these items were underperforming relative to emerging alternatives, raising the question of whether they should be delisted.
CPG
Just as nourishing your skin is essential to self-care, nourishing a steady stream of new buyers is core to maintaining a healthy brand. So garnering newbies was an integral goal for one popular skincare label during the holidays (a.k.a. the start of peak dry-skin season).
This beauty brand partnered with Pinterest, a go-to platform for discovering beauty products, to increase incremental sales across their line by running a campaign featuring a mix of creatives and formats. Ads showcased a range of their gentle, effective products. The Pinterest team tapped NCS to deliver quantitative answers to crucial performance questions like: Which ads translated to sales? Which audiences were most responsive? And, what insights can we apply going forward?
Beauty
A leading supermarket chain observed poor in-stock conditions for its front-end gum and mints. Initial reviews by the supply chain team did not indicate inventory or supply constraint. The category team wanted to understand if sales had improved, causing shipments to lag increased consumer demand.
Food and Beverage
Innovation
Identify opportunities with the industry’s most accurate and predictive innovation solutions.
Pig Improvement Company (PIC) is among the first to receive FDA approval to use gene editing in U.S. commercial livestock.
To guide its understanding of consumer acceptance, PIC partnered with Circana to test five message concepts across 5,000 consumers in eight countries (U.S., Canada, Mexico, Brazil, Japan, China, Colombia, Dominican Republic).
Objective: Identify which messages best motivate purchase and deliver the highest believability.
Food and Beverage
A toy manufacturer sought to better understand historical trends across categories and key themes that drove the major peaks across these categories. The Circana team identified and explored 20 peaks across categories to evaluate how brands used different levers and benefited from demand trends to drive growth. Circana translated its findings on historical effects into predictions about future subcategory growth.
Toys
Marketing
Target the right consumers with the right messages to get the most from your advertising spend.
A global technology hardware leader needed to understand how media, in-store marketing, and price promotions influenced sales of premium and non-premium product categories. Advertising budgets had decreased by 24% year over year, and the company faced intense competitive pressure while shifting focus to higher-margin premium products.
Consumer Technology
At the end of 2023, HiPRO, Danone's protein yogurt brand, chose TikTok to boost brand consideration as well as push conversion, in order to overcome seasonality. The company aimed to increase sales all year long (especially during winter) by launching a multimedia campaign using TikTok as the core platform.
Food and Beverage
NIVEA Micellar Water came to TikTok to promote the relaunch of its product, increase relevance and drive sales both online and offline.
NIVEA chose TikTok as the only channel to revitalise the brand, using different formats such as Top Feed and In-Feed Ads to expand reach and increase video views.
Beauty, Health and Wellness
Analytics
Optimize price, promotion, assortment, and forecast demand for growth.
A leading retailer observed declining sales for field-grown spring mix packaged salads over the past year. At the same time, Controlled Environment Agriculture (CEA) products, which are crops grown using advanced technology in enclosed, controlled spaces like greenhouses, were gaining momentum and expanding in sales across the nation.
With shelf space and assortment under pressure, the retailer began reassessing the role of field-grown products within the category. Point-of-sale data suggested these items were underperforming relative to emerging alternatives, raising the question of whether they should be delisted.
Food and Beverage, Perimeter Store and Frozen Foods
A hand and body lotion client was losing short- and long-term market share. Despite overall category growth, the client’s core brand was underperforming, its key competitors were gaining ground, and its presence was limited in high-potential segments.
The client needed a consumer-centric, data-driven approach to identify and capture new growth opportunities in an evolving category. The path forward required an integrated mix of smart market opportunity analysis, with insights collected and analyzed from multiple trusted data sources, alongside consultative expertise. To win back share and drive revenue, the client needed to ensure that every decision was grounded in actionable insights and aligned with the shifting needs of the market.
Beauty
In the immediate aftermath of the pandemic a large foodservice manufacturer needed to find a way to get a pulse on where the industry was headed. For years they relied on Circana’s customized forecasting capabilities for specific projects, but they now needed a more standard, quicker, ongoing, and affordable read on the broader market for better demand planning.
Foodservice
Inflation has led consumers to cut back on spending across many CPG and general merchandise categories. Yet everyday indulgences, like super-premium ice cream, remain resilient as shoppers continue to treat themselves. Despite this category growth, a regional grocer and a large multinational CPG brand were underperforming. Neither was achieving average market share or keeping pace with broader growth trends in super-premium ice cream.
Ahead of a key line review, the regional grocer’s ice cream merchant asked the CPG partner, “Should we expand our super-premium ice cream assortment?” While positive sales trends were evident elsewhere, the merchant was unsure if this would resonate with the grocer’s most loyal customers.
Food and Beverage
A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.
Food and Beverage
A large beverage manufacturer was losing market share over the past year. The client wanted to revert the negative share trend without losing profitability but couldn’t determine whether a permanent price reduction versus in-out price promotions was the best strategy. They requested a full portfolio evaluation of their 46 brands to identify the best pricing strategy.
Food and Beverage
A UK pet food manufacturer operating in the premium segment, was concerned that the market was reaching a saturation point in terms of frequency of discount. They wanted to understand how to maintain their own growth and continue to grow the overall category without increasing weeks on discount.
Pet Care
Supply Chain
Optimize inventory to meet consumer demand.
A leading CPG brand risked losing shelf presence for its refrigerated guacamole line due to persistent overordering of short shelf life SKUs. The root cause was a disconnect between the retailer’s unit forecasts and actual sales, leading to inflated orders and excessive shrink through store-level donations.
The category buyer’s attempts to manually adjust forecasts within the retailer’s internal system were unsuccessful and changes weren’t holding. Compounding the issue, a planogram shift moved the product from deli to produce, negatively affecting visibility and sales velocity. The manufacturer aimed to strengthen its partnership with the retailer by using data-driven insights to diagnose the issue and recommend corrective actions.
Foodservice
A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.
Health and Wellness
Inflation has led consumers to cut back on spending across many CPG and general merchandise categories. Yet everyday indulgences, like super-premium ice cream, remain resilient as shoppers continue to treat themselves. Despite this category growth, a regional grocer and a large multinational CPG brand were underperforming. Neither was achieving average market share or keeping pace with broader growth trends in super-premium ice cream.
Ahead of a key line review, the regional grocer’s ice cream merchant asked the CPG partner, “Should we expand our super-premium ice cream assortment?” While positive sales trends were evident elsewhere, the merchant was unsure if this would resonate with the grocer’s most loyal customers.
Food and Beverage
Technology
See one of the industry's leading open, cloud-based technology platforms in action.
Health and Wellness
A leading manufacturer aimed to expand its flavor offerings at a club retailer by introducing a garlic parmesan bone-in wing. To build a compelling business case, the team used loyalty card data to demonstrate the product’s potential appeal and incremental value. The team leaned on Circana’s expertise to guide the analysis and support their expansion goals in the wing category.
