Business

Daily exploration of the most important people in business: the power players behind the world’s most interesting, successful and innovative companies and trends.

The Most Important People in Business

How Google’s A.I. Overviews Are Rewriting the Rules of Digital Commerce

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads appear to how consumers form intent. Thune argues that generative search represents a structural shift in digital commerce that compresses the funnel, challenges measurement and forces brands to rethink how visibility, authority and performance are earned in an A.I.-mediated world.
By Phillip Thune

The Nordic Blueprint for Building A.I. Infrastructure at Scale

Anders Fryxell, chief sales officer at atNorth, examines how the Nordic region has emerged as a global leader in A.I.-ready digital infrastructure, at a moment when hyperscalers and enterprises alike are struggling to secure power, connectivity and sustainable capacity. Fryxell argues that the Nordics’ long-term investments in renewable energy, grid resilience and circular economy practices offer a practical blueprint for scaling A.I. without sacrificing reliability or climate goals.
By Anders Fryxell

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