Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Recent Google Algorithm Updates Causing Ranking Volatility
Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings.
Negative Keywords: Important Things Marketing Execs Need to Know
Managing your paid search channel is a full time job, which is why you’ve hired an agency to help out. But just because you’ve
SEO Strategy vs. Tactics
by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO
5 Ways to Learn Internet Marketing
The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of
Why Your Company Needs a Marketing Developer
How many times have marketers been pushed down the IT priority list when they need to have something done to your website? Maybe they need
The Impact is Real: Google’s Encrypted Search
Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the
Google +1 Effect on PPC
Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed
Should Your Site Implement Google +1?
Bryan Connally Staff Internet Marketing Specialist Some background info on Google +1 for SEO: Google has stated that “+1” for websites will be used as
ICANN’s Release of gTLDs: More .Hype than .Hope
David DuBois Search Engine Optimization Specialist June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it
