As capturing attention becomes increasingly difficult, sport stands alone as the world's universal language, uniting people from all walks of life through shared passion.

scroll to explore

the premier sponsorship marketing challenge for students

Register Now

Guiding values

Our partnership philosophy is built on uniting passion, innovation, and community. We build long-term relationships with partners that elevate the fan experience, positively impact our communities, and drive business forward. We see ourselves as extensions of our partner brands and are constantly evolving to meet their needs.

Image

Accomplishments

We are a partnership group built to service and adapt to the needs of our partners, building customized solutions to exceed their expectations.

all case studies
Snickers

Suit Swag

View case study
Image
Image
Axe & Dove

Barber Shop Talks

View case study
Image
Image
Google

TR x Google Home Mini

View case study
Image
Image
Canadian Tire

Tested for Life

View case study
Image
Image
Pizza Pizza

Score a Slice

View case study
Image
Image
Degree

Made For Movement

View case study
Image
Image

Uniting Fans across Canada

Fandom is irrational and something that can not be duplicated and MLSE sits at the epicentre of fandom in North America.

20
M
Unique fans across Canada

Proud of
the company we keep

ImageImageImageImageImageImageImage

Our partnerships play a key role in helping the most prominent brands in the world build trust, legitimacy, and equity in the Canadian market.

Let’s start something

Join us