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Scalable plans for real estate businesses
Explore plans that scale with your business, starting at $59/month. Enjoy a 20% discount when you opt for annual billing. There are no contracts, and every plan includes built-in AI capabilities plus a 14-day free trial.
AI tools now available in your free trial and across all plans 
AI Website Builder & Editor
AI Website Builder & EditorLet Placester Build The Site For You!
Placester offers the fastest, most affordable website setups in the industry. If you don’t have the time or just want an expert’s design help, we have a variety of setup options to match every budget and need for customization. Our No-Code editor and Creative Assistants team up to deliver you a painless (dare I say enjoyable?) website build experience. Give yourself the online image you’ve always wanted and deserve.
Site Setups
I Need A New Site ASAP!
Our Professional Setup gives you a beautiful, personalized site without needing to learn any new technology. Our team sources existing material online as well as taking your input in quickly building an effective, well branded website.
Looking For A Custom Site?
Want something specific for your brand? Placester delivers the fastest, most affordable custom setup in the industry. Using a mix of industry best practices and your input, together we’ll get you the perfect site at the perfect price. Gone are the days of code and waiting months to get online.
Add-ons and services
Custom Content Packages
Discover our Custom Content subscription plans tailored for real estate professionals. Choose from three tiers to access custom newsletters, blog posts, and social media content designed to enhance your marketing efforts.
Do It For Me Service
From $50/month
Let us build and maintain your website for you. We’ll make required changes and updates — without limits! Our team will be at your disposal and get the job done.
Website Setup Service
Discover custom website setup packages for real estate professionals, from simple migrations to full-scale custom designs with IDX integration. Compare our tiers to find the right setup for your needs.
Additional website
$25/month
You can have many websites under one Placester account. When you have a subscription with us, extra website is only $25 per month.
Compare all Placester features
AI tools now available in your free trial and across all plans
AI Website Builder & Editor
Enterprise
A solution tailored for the biggest brokers in the country! Schedule a demo meeting with our Sales Team to see how we can help you with your business.
250 Agent Websites & CRM Included
Personal Account Manager
All Premium Placester features available for your business and your Agents
Agent Manager For Brokers and Teams
Each plan for brokers and teams gives you access to a unique tool – Agent Manager. This powerful software allows you to manage your real estate back office, seamlessly create websites for your agents, and automate the onboarding process in your organization. Empower your admins and speed up work that usually takes days.
Agent roster
management
Ease of assign, organize, and display agents on one or more office
rosters
Onboarding
automation
Control invites, reminders, password resets, and branded site assignment
Unified agent profile database
Allows to apply changes across your entire real estate brokerage back office with just a couple of clicks
Website template creation
Ability to duplicate, create and assign unlimited brand-compliant
website templates
Compare all Placester features
What Our Clients
Say About Us
I love Placester. The customer service has always been great. We recently found a small error that we couldn’t fix, and Adrian took care of it ASAP. Thanks again for running a great service.
Steve Norton
Norton Reality
My website has been live for a couple of weeks. I needed to make some edits and I didn’t know how to publish a new agent or a change to an existing agent. I emailed support and within a short period of time everything was done!! Quick, reliable and knowledgeable!
Julie Converse
Newfound Properties
Placester makes it incredibly easy to have a very versatile and professional website for business promotion, lead capture, and so much more. With top-notch customer service and a very user-friendly platform, there is no other website builder that compares.
Jordyn Hillner
Hillner Homes
Placester has been great to work with. My website looks amazing and I have to thank my consultant Pauline for that. She listened to my vision, gave me ideas, helped me incorporate my own ideas, and guided me all the way through the creation process!
Tammy Bond
007 Tamy Bond
Frequently Asked Questions
What’s the difference between Placester plans?
We offer three subscription tiers for real estate agents. The main differences between Placester subscription levels for real estate agents are:
- Pages & posts limit
- Monthly email limit
- Access to advanced website features
- Access to advanced CRM features
- Single vs multi IDX
We offer three subscription tiers for real estate teams & brokers. The main differences between Placester subscription levels for real estate teams & brokers are:
- Pages & posts limit
- Monthly email limit
- Number of websites for agents included in the plan
- Access to the platform’s features for broker’s agents
Is it easy to customize Placester website?
Yes, it is easy for a non-technical person to customize Placester codeless websites. Start with a pre-designed template, and you can apply changes as you go along. Here are some examples of what you can customize on the Placester website — no coding skills required:
- Change the color palette
- Choose the fonts
- Add and replace images
- Amend text
- Upload videos
- Customize your header and footer
- Edit the navigation bar
- Create blog pages and landing pages
- Manage your SEO
- Add tracking pixels
- Create pop ups and banners
Our support team is available to answer any questions. We also offer custom website creation and management — ask us about our Do It For Me (DIFM) service.
How do content and email limits work?
Pages & Posts limit defines how many pages you can publish on your Placester website. If you reach the limit, you won’t be able to add new pages.
Monthly email limit will only let you send as many emails as are included in your plan.
If you want to have more pages on your website or send more emails, consider upgrading your subscription.
Can I upgrade or downgrade my subscription at any time?
You can upgrade your Placester subscription at any time.
You can downgrade your subscription from the next billing cycle. It will take effect at the end of your term.
If you want to switch from Broker or Team to Agent plan, please ask our support team for assistance.
Does Placester integrate with … ?
Placester has native integrations with popular real estate CRMs: Follow Up Boss, Cloze and Rechat.
Hundreds of integrations between Placester and 3rd party software are available via Zapier.
Can I cancel my Placester account at any time?
You can cancel your Placester subscription without any hassle. If you pay on a monthly basis, your subscription ends on your last billing day. If you are on an annual plan you can cancel and continue using Placester until the paid portion of your plan runs out. The subscription cost is not-refundable.
Does Placester charge for bandwidth usage?
No, all Placester plans include unlimited bandwidth.
What is the cost of the IDX Support Fee?
Placester charges IDX Support Fees for every approved MLS Contract. The fee is $25 per month, per each active MLS Contract, regardless of your subscription. If you have our subscription for Teams or Brokers, your Agents inherit your IDX at no extra cost.
What is the Agent Seat (Active Agent Pricing)?
Unlike most providers, Placester does not charge teams and brokers a fee per agent. At Placester, you don’t get charged for agents who don’t use the platform.
Our subscriptions include 10, 25 and 100 agent seats. When your agent launches a website, that counts as one seat. Only when you exceed the number of active websites included in your plan will you be charged for each additional website.
What’s the difference between Express and Custom Setup?
Express Setup includes:
- 12 hours of our creative assistant’s work
- Site configuration, including your personal and business details
- IDX/MLS integration
- Domain mapping
- Site migration service: up to 10 pages (blog posts, testimonials, landing pages etc.)
Custom Setup includes:
- 30 hours of our creative assistant’s work
- Site configuration, including your personal and business details
- IDX/MLS integration
- Domain mapping
- Site migration service: up to 100 pages (blog posts, testimonials, landing pages etc.)
- Custom homepage design
- Custom interior pages — up to 15
- Search page customization (areas, communities, custom search parameters — up to 15 pages
- Animations, custom video header, branded imagery (up to 5 images)
- Logo refresh
- SEO ready
Not sure, which Setup is better for you? Contact us or schedule a Demo!
Do I need a web host?
Placester includes secure, unlimited website hosting on all plans.
Can I hire someone to design a custom website?
Certainly! Purchase a Custom Setup to get your custom website created and launched.
You can also choose our Do It For Me service and get unlimited website edits and ongoing maintenance.
What’s the Placester CRM?
Placester’s CRM & Email allows you to nurture your leads throughout the cycle. Key features include:
- Activity Tracking: Organize leads based on their intent and behavior.
- Email Marketing: Save time with automated email campaigns and listing alerts.
- Lead Scoring: Rank leads based on their likelihood to convert.
- Agent Manager for Brokers: Organize agents on office rosters and share documents.
- MLS listings: Your IDX website and CRM are part of the all-in-one Placester platform.
- Integrations: Connect your Placester account with Follow Up Boss or Cloze. Hundreds of other integrations are available through Zapier.
- Live Chat: Communicate with your website visitors as they’re browsing your website.
Do I need to share my credit card details when registering with Placester?
No, we don’t need your credit card details when you set up your Placester account. You can try it for free for up to 21 days of a trial. When your trial ends, you can decide whether you want to buy a subscription.
How long does the contract with Placester last?
You can cancel your subscription anytime.
Does Placester offer discounts?
Placester has monthly and annual billing options. You can save 20% if you choose the annual plan.
How many agents can I assign to my Placester Broker account?
You can add as many agents as you want to your Broker account. Your bill depends on the number of agents with launched websites. See section about Agent Websites (Active Agent Pricing) above.
Will my MLS also charge me for IDX on top of the Placester fee?
Yes, the MLS access fee is separate from the Placester’s IDX Support Fee.
Schedule a personal presentation
Do you still have questions? Chat with our product representative for a personalized demo.
