We conceived the global identity and development of RAWW, a juice brand whose specificity is that each juice contains the caloric intake required for a meal.

Client: RAWW.
Year: 2025

Art direction & graphic design: PlusTrenteTrois
Photography: Anais Ramos
Web dvlpmt : Agathe de St Frison

Our aim was to create a pop and educational universe, built around bold typography, a vibrant colour palette and educational illustrations that convey the benefits of the product without diminishing its vitality.
The whole creates a direct and joyful visual language, reflecting a brand that champions naturalness without lukewarmness.