Paul Mabray – Medium

Paul Mabray

Paul Mabray

·

Dec 5, 2025

No Swirl — Wine-Tech Recommendations That Deliver

An incomplete list of the best digital vendors in wine-tech.

No Swirl — Wine-Tech Recommendations That Deliver

Paul Mabray

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Jun 18, 2025

No Swirl — Signals: Wine Tech That Actually Does Its Job

Are you a Commerce7 customer looking to quickly help you increase your winery sales using AI and data — then check out this software.

No Swirl — Signals: Wine Tech That Actually Does Its Job

Paul Mabray

·

Jan 22, 2025

The Wine Industry Needs a Jeffrey Dean Morgan Character

We need more operational wine experts to call balls and strikes.

The Wine Industry Needs a Jeffrey Dean Morgan Character

Paul Mabray

·

Jul 29, 2024

Digital Transformation — Step 1

Know thyself — Take Inventory

Digital Transformation — Step 1

Paul Mabray

·

Jul 23, 2024

The Product Market Fit Trap

Assuming that you will be a successful company when you achieve PMF can lead to disaster.

The Product Market Fit Trap

Paul Mabray

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Apr 28, 2024

Technical Debt & Total Cost of Ownership (TCO) for Regular Business

I’ve been meeting with a lot of wineries lately. Talking about their businesses, their digital initiatives, and more. What’s become evident…

Technical Debt & Total Cost of Ownership (TCO) for Regular Business

Paul Mabray

·

Apr 11, 2024

A Tale of Two Writing Platforms

You may notice that I am writing in two places: here and on Substack. If you follow me on both, THANK YOU. I’ve chosen to split my time…

A Tale of Two Writing Platforms

Paul Mabray

·

Apr 11, 2024

Digital Transformation — Step 0

The first step for digital transformation starts with “priming the pump.” To ensure you have the best way to ensure people from so many…

Digital Transformation — Step 0

Paul Mabray

·

Mar 1, 2024

Entering My Feral Writing Era

It’s so good to be writing again. Thank you to all who have been patient with the absence of articles. It’s been a bit of a crazy two years…

Entering My Feral Writing Era

Paul Mabray

·

Feb 22, 2021

Clubhouse, The New Hustle, and Less is More

Another new social platform is taking the industry by storm: Clubhouse. But a wine-tech leader, I’m reticent to promote it.

Clubhouse, The New Hustle, and Less is More

Paul Mabray

Paul Mabray

Firestarter. CEO of Pour Now. I also create content about the intersection of wine and tech at https://transformingwine.substack.com/

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