• A collage of nine social media graphic posts with a common branding theme, featuring people, text, and graphics related to personal development, rights awareness, and recipes.

    Poderistas

    A Latina-led non-profit co-founded by America Ferrera and Eva Longoria. A community of 300K+ mujeres where storytelling, community, and poder come to life.

    Power Squad • Salud Y Poder • Jefas Nation • The Poder Circle

    Brand Identity Extension
    Community Branding
    Event Branding
    Social Templates

  • Photograph of Taylor M. Tieman, founder, with long straight dark hair, wearing a white blouse, sitting with crossed arms. The photo is framed within a white border with text.

    Legalmiga Law, P.C.

    Where modern legal meets cultural warmth.

    Brand Identity
    Website Design
    Social Graphics
    Merch Design

  • A light blue sign with gold and black text that reads "Ayamluz Wellness Esoteric Acupuncture" with a sun rising logo above the text. There is a purple candle holder on the left and a dried botanical on the right.

    Ayamluz Wellness

    Traditional and esoteric healing, wellness para todos.

    Brand Identity
    Website Design
    Social Graphics

  • Person with curly hair using a laptop on a wooden table, with a glass of water nearby and a website open showing a woman with long hair and a blue shirt.

    Rosa E. Pruneda

    Strategic public relations for brands driving community impact.

    Brand Identity
    Website Design

  • A glass of water on a wooden shelf in front of a dark wall with a logo and text that reads 'Liberate Psychological & Consultation Services, Inc.'

    Liberate Psychological & Consultation Services, Inc.

    Redefining what mental health looks like for Queer, Black, Brown, and Indigenous folx.

    Brand Identity
    Website Design
    Social Graphics
    Presentation Deck

  • Website homepage for Lillian Zhang promoting her book "The New Money Rules: The Gen Z Guide to Personal Finance." Features a photo of a young woman sitting on the floor, reading the book, with buttons to order the book and explore offerings.

    Lillian Zhang

    A personal brand making money feel less scary for the first-gen ambitious.

    Website Design
    Book Landing Page
    Substack Landing Page

  • Laptop displaying the homepage of Luzaries Consulting website, with a navigation menu and a main message about strategies for collaboration and innovation.

    Luziaries Consulting

    Interdisciplinary research as rigorous as it is rooted in community.

    Brand Identity
    Website Design
    Social Graphics

  • A laptop on a round wooden table displaying a website about mental wellness services for communities.

    Hablemos Hoy Therapy

    A bilingual therapy practice making mental health feel like home for Latine and BIPOC communities.

    Brand Identity
    Website Design
    Business Card Design
    Brochure Design

  • Collection of colorful souvenir badges representing Mexico, Guatemala, Peru, Costa Rica, Cuba, Greece, and Thailand with iconic symbols and landmarks.

    Amigas On Tour

    A brand for the community turning strangers into amigas, one trip at a time.

    Illustration Sticker Design

  • Person holding a smartphone playing a podcast titled 'CULTURA & CASH' with a woman smiling on the screen.

    The First Gen Mentor

    Teaching first-gen Latinas that generational wealth was always theirs to claim.

    Brand Identity
    Website Design
    Book Landing Page
    Podcast Cover Art
    Social Graphics
    Presentation Deck

A smiling professional head shot of Jennifer Zepeda, a latina graphic designer

Bio

Brand, Web & Graphic Designer
Founder, Project Creativa

I'm Jen (she/her), a first-generation Latina designer and brand creative with 7+ years of experience. I founded Project Creativa, a digital design studio built to be the creative partner women have always needed, with a heart rooted in uplifting women of color. One that understands their world, advocates for their vision, and brings it to life with intention.

I've worked with nonprofits like Poderistas and 45+ WOC-owned brands across brand identity, web design, and graphic design. My sociological background shapes everything I make. I don't just design for people, I design with them.

Featured in: Forbes, Tiktok Latinx Creative

Experience

My process is thoughtful, strategic, and rooted in community. I believe design is more than aesthetics. It's how people show up, feel seen, and take up space. Every brand I build is intentional from the first conversation to the final file (because for the people I work with, it has to be).

Brand Systems
Brand Identity · Logo Design · Iconography · Pattern Design · Brand Guidelines

Web & Social
Social Graphics · Website Strategy · Website Design & Development

Print & Production
Packaging · Merch · Signage · Presentation Decks

Platforms
Figma · Adobe Suite · Squarespace · Shopify · Clickup · Asana

Contact

Open to new opportunities, brand collaborations and other connections.

Design Rooted In Community

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Design Rooted In Cultura

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Design Rooted In Empowerment

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Design Rooted In Growth

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Design Rooted In Compassion

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Design Rooted In Community • Design Rooted In Cultura • Design Rooted In Empowerment • Design Rooted In Growth • Design Rooted In Compassion •