IntermarkGroup

Could other peoples’ opinions change your perception of taste? In the in our Ad Psych series, our secret actors in a taste test praised soda A over soda B even though they were the exact same soda. See how the other taste-testers responded. The results may shock you! Can other people influence your perception of taste?

Can branding impact the way people experience something as simple as soda? In a head-to-head taste test with identical sodas, we set out to discover if taste can be influenced by psychology.
In our first , see what happens when a soda is packaged in two different presentations: one with a strong brand story and one with no brand story at all. Will the packaging affect the taste?