S30 Projects is a creative studio specializing in the intersection of sport, culture, and commerce.
Moving beyond the traditional agency model, the studio functions as a high-agility partner for both industry leaders and emerging brands, translating ambitious concepts into measurable business momentum.
Website content in progress. Full portfolio available upon request.
Moving beyond the traditional agency model, the studio functions as a high-agility partner for both industry leaders and emerging brands, translating ambitious concepts into measurable business momentum.
Website content in progress. Full portfolio available upon request.
Selected Clients
A24 Music
Amazon Music
Arcteryx
Atlantic Records
BET
Budweiser
Cactus Jack
Carhartt WIP
Capitol Records
Cease and Desist
Craft Sportswear
Demon Footwear
Freebandz Records
Houdini Sportswear
Indify
Interscope Records
It’s Nice That
Merxcury
New Balance
Nike
Seattle Mariners
Six Degrees
Sony Music
Spider Worldwide
Spotify
T:ME
YouTube Music
YSL Records
A24 Music
Amazon Music
Arcteryx
Atlantic Records
BET
Budweiser
Cactus Jack
Carhartt WIP
Capitol Records
Cease and Desist
Craft Sportswear
Demon Footwear
Freebandz Records
Houdini Sportswear
Indify
Interscope Records
It’s Nice That
Merxcury
New Balance
Nike
Seattle Mariners
Six Degrees
Sony Music
Spider Worldwide
Spotify
T:ME
YouTube Music
YSL Records
Information
S30 Projects
3663 Stone Way N
Seattle, WA 98103
Commisions & General Inquiry
info@s30projects.com
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available opportunities from the studio.
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S30 Projects
3663 Stone Way N
Seattle, WA 98103
Commisions & General Inquiry
info@s30projects.com
Newsletter
Sign up to receive the latest updates and
available opportunities from the studio.
Subscribe
Capabilities
Creative Direction
Art Direction
Digital Design
Graphic Design
Strategy
Software Development
Visual Identity
Internship Opportunities
The studio offers internship opportunities for University credit. Please contact us for more information.
Creative Direction
Art Direction
Digital Design
Graphic Design
Strategy
Software Development
Visual Identity
Internship Opportunities
The studio offers internship opportunities for University credit. Please contact us for more information.
Brand Identity Art Direction Strategy
Houdini Sportswear x Demon - Silvestre Collaboration
We helped achitect a high-performance partnership between Swedish pioneer Houdini and Italian footwear avant-gardists Demon. My role was to define the strategic bridge between these two distinct brand identities, conceptualizing a "third space" that merged minimalist alpine functionality with aggressive, heritage-driven craftsmanship. I directed the overarching aesthetic narrative, moving beyond traditional outdoor tropes toward a sophisticated, "raw elegance" and curated the multi-disciplinary creative team necessary to execute the campaign’s stealth-performance visual language. From orchestrating the talent selection to overseeing the launch strategy within Tier-1 global retailers, I ensured every touchpoint reinforced the product's status as a pinnacle design object for the modern explorer.
We helped achitect a high-performance partnership between Swedish pioneer Houdini and Italian footwear avant-gardists Demon. My role was to define the strategic bridge between these two distinct brand identities, conceptualizing a "third space" that merged minimalist alpine functionality with aggressive, heritage-driven craftsmanship. I directed the overarching aesthetic narrative, moving beyond traditional outdoor tropes toward a sophisticated, "raw elegance" and curated the multi-disciplinary creative team necessary to execute the campaign’s stealth-performance visual language. From orchestrating the talent selection to overseeing the launch strategy within Tier-1 global retailers, I ensured every touchpoint reinforced the product's status as a pinnacle design object for the modern explorer.
EU, Sweden
2026
Creative Direction Art Direction Strategy
Craft Sportswear- Nordlite Speed 2/Endurance 3 Shoe Campaign
The Nordlite Speed 2 and Endurance 3 focuses on a dual-terrain narrative, bridging the gap between urban environments and natural landscapes. As the creative lead for this global rollout, the visual strategy centers on maintaining high-resolution standards while incorporating a signature aesthetic grain to provide the imagery with a distinct, high-energy "punch".
The Nordlite Speed 2 and Endurance 3 focuses on a dual-terrain narrative, bridging the gap between urban environments and natural landscapes. As the creative lead for this global rollout, the visual strategy centers on maintaining high-resolution standards while incorporating a signature aesthetic grain to provide the imagery with a distinct, high-energy "punch".
Brand Identity Art Direction Strategy
Craft Sportswear- Nordlite Speed 2/Endurance 3 Shoe Campaign (Video)
Served as the bridge between product engineering and consumer-facing storytelling, curating a team of high-motion photographers and cinematographers to capture the shoe’s versatility across shifting terrains. I developed a strategy that moved away from clinical tech-specs toward a "sensory performance" aesthetic, utilizing high-contrast lighting and macro-textures to emphasize the tactile quality of the materials. By managing the end-to-end creative process—from initial mood-boarding and talent selection to overseeing the digital asset rollout for global retail partners like Nordstrom and REI—I ensured the campaign not only drove technical authority but also expanded Craft’s lifestyle appeal within the premium sportswear market.
Served as the bridge between product engineering and consumer-facing storytelling, curating a team of high-motion photographers and cinematographers to capture the shoe’s versatility across shifting terrains. I developed a strategy that moved away from clinical tech-specs toward a "sensory performance" aesthetic, utilizing high-contrast lighting and macro-textures to emphasize the tactile quality of the materials. By managing the end-to-end creative process—from initial mood-boarding and talent selection to overseeing the digital asset rollout for global retail partners like Nordstrom and REI—I ensured the campaign not only drove technical authority but also expanded Craft’s lifestyle appeal within the premium sportswear market.
EU, Sweden
2026
Craft Sportswear- Lucia Kype Pro Collaboration / 2025 NYC Marathon Pop Up Shop
We designed the visual identity and campaign rollout for the Craft Sportswear x Lucia Pizza collaboration. The project Includes image direction, logo refinement, printed materials, and brand materials, creating a cohesive system that reflects the brands editorial and contemporary character.
We designed the visual identity and campaign rollout for the Craft Sportswear x Lucia Pizza collaboration. The project Includes image direction, logo refinement, printed materials, and brand materials, creating a cohesive system that reflects the brands editorial and contemporary character.
USA, New York City
2025
Craft Sportswear - TGE 198g Kype Pro Collaboration
The Craft Sportswear × TGE Kype Pro collaboration explores the concept of weightlessness through a partnership with The Great Exhibition agency. Centered on a "formless" blue aesthetic, the creative direction mirrors the vastness of the sky to visually communicate the shoe’s ultralight 198g construction. By stripping away visual weight and focusing on ethereal, atmospheric textures, the campaign reimagines high-performance machinery as an extension of the elements, positioning the Kype Pro as a transcendently light tool for the elite athlete.
The Craft Sportswear × TGE Kype Pro collaboration explores the concept of weightlessness through a partnership with The Great Exhibition agency. Centered on a "formless" blue aesthetic, the creative direction mirrors the vastness of the sky to visually communicate the shoe’s ultralight 198g construction. By stripping away visual weight and focusing on ethereal, atmospheric textures, the campaign reimagines high-performance machinery as an extension of the elements, positioning the Kype Pro as a transcendently light tool for the elite athlete.
EU, Sweden
2025
Interscope Records - Untiljapan “Trompe l’oeil”
The Interscope Records × Untiljapan "Trompe l’oeil" campaign subverts classical tradition through a provocative, editorial lens. Set within the architectural grandeur of a cathedral, the creative direction utilizes live ballerinas to create a kinetic, high-art backdrop that contrasts against Untiljapan’s modern silhouette. This juxtaposition of sacred space and fluid, classical movement serves the "Trompe l’oeil" theme, blurring the lines between high-fashion performance and hip-hop’s avant-garde to establish a visual identity that is both hauntingly elegant and disruptively contemporary.
The Interscope Records × Untiljapan "Trompe l’oeil" campaign subverts classical tradition through a provocative, editorial lens. Set within the architectural grandeur of a cathedral, the creative direction utilizes live ballerinas to create a kinetic, high-art backdrop that contrasts against Untiljapan’s modern silhouette. This juxtaposition of sacred space and fluid, classical movement serves the "Trompe l’oeil" theme, blurring the lines between high-fashion performance and hip-hop’s avant-garde to establish a visual identity that is both hauntingly elegant and disruptively contemporary.
USA, Atlanta
2025
Untiljapan - Trompe l’oeil
Die Like This (Music Video)
Brand Identity Art Direction Strategy
Craft Sportswear- Houdini Sportswear Kype Pro Collaboration
The Craft × Houdini "Kype Pro Sand" campaign merges elite trail performance with circular, minimalist design. Grounded in a "Geological Precision" aesthetic, the creative direction highlights the shoe’s technical capabilities through a palette of elemental tones and raw, high-contrast textures, positioning this high-performance collaboration as the definitive benchmark for sustainable off-road endurance.
The Craft × Houdini "Kype Pro Sand" campaign merges elite trail performance with circular, minimalist design. Grounded in a "Geological Precision" aesthetic, the creative direction highlights the shoe’s technical capabilities through a palette of elemental tones and raw, high-contrast textures, positioning this high-performance collaboration as the definitive benchmark for sustainable off-road endurance.
Stockholm, Sweden
2025
Brand Identity Art Direction Design Direction
Craft Sportswear - Women’s Ultra Trail Pro Running Shoe
The Craft Sportswear Women’s Ultra Trail Pro campaign centers on the intersection of aggressive performance and anatomical precision, specifically inspired by the vibrant, organic hues of Açaí and wild berries. To anchor the graphic design assets, the creative direction utilized authentic purple wine stains, creating a raw, tactile aesthetic that bridges the gap between high-performance technology and the visceral, earth-bound reality of trail running. This visual narrative emphasizes carbon-plated responsiveness while grounding the elite racing shoe in a bold, elemental palette that defines the pinnacle of female-specific endurance gear.
The Craft Sportswear Women’s Ultra Trail Pro campaign centers on the intersection of aggressive performance and anatomical precision, specifically inspired by the vibrant, organic hues of Açaí and wild berries. To anchor the graphic design assets, the creative direction utilized authentic purple wine stains, creating a raw, tactile aesthetic that bridges the gap between high-performance technology and the visceral, earth-bound reality of trail running. This visual narrative emphasizes carbon-plated responsiveness while grounding the elite racing shoe in a bold, elemental palette that defines the pinnacle of female-specific endurance gear.
Seattle, USA
2025
Cal Raliegh x New Balance - Dump Truck Activation
The New Balance × Cal Raleigh “Dump Truck” activation brought viral baseball culture to life through a high-impact, physical brand experience. The creative execution focused on the graphic decal placements and technical installation of the custom-branded truck and environmental assets, ensuring the industrial "Big Dumper" aesthetic translated seamlessly from digital concept to physical reality. By bridging the gap between heavy-duty logistics and elite athletic performance, the installation served as a rugged, tactile centerpiece that anchored the "When it rains, it dumps" campaign within the community.
The New Balance × Cal Raleigh “Dump Truck” activation brought viral baseball culture to life through a high-impact, physical brand experience. The creative execution focused on the graphic decal placements and technical installation of the custom-branded truck and environmental assets, ensuring the industrial "Big Dumper" aesthetic translated seamlessly from digital concept to physical reality. By bridging the gap between heavy-duty logistics and elite athletic performance, the installation served as a rugged, tactile centerpiece that anchored the "When it rains, it dumps" campaign within the community.
Seattle, USA
2025
T:ME x Interscope Records - Don’t Trip
For 'Don’t Trip' release, the creative direction was centered on a homecoming narrative. I conceptualized an editorial campaign that juxtaposed high-concept streetwear with the intimate, lived-in textures of the artist’s childhood home in Brooklyn. By staging the shoot in spaces that held personal history—kitchen tables, worn hallways, and family stoops—we bridged the gap between T:ME’s current trajectory and his foundations. The goal was to humanize the 'executive' aesthetic, using film-inspired grain and natural lighting to evoke a sense of memory and unfiltered family legacy.
For 'Don’t Trip' release, the creative direction was centered on a homecoming narrative. I conceptualized an editorial campaign that juxtaposed high-concept streetwear with the intimate, lived-in textures of the artist’s childhood home in Brooklyn. By staging the shoot in spaces that held personal history—kitchen tables, worn hallways, and family stoops—we bridged the gap between T:ME’s current trajectory and his foundations. The goal was to humanize the 'executive' aesthetic, using film-inspired grain and natural lighting to evoke a sense of memory and unfiltered family legacy.
New York City, USA
2023
Future x Freebandz Records - Mixtape Pluto Micro Site
Shopify driven micro site for Future’s release of his album Mixtape Pluto. The site featured a merchandise shop with shirts, hoodies, CD’s, vinyls and more, along with a music and video page detailing his latest releases.
Shopify driven micro site for Future’s release of his album Mixtape Pluto. The site featured a merchandise shop with shirts, hoodies, CD’s, vinyls and more, along with a music and video page detailing his latest releases.
Atlanta USA
2024
Piper Ellis - Polaroid Collaboration
Toronto, CA
2023
