What is AI search visibility and why does it matter?

AI search visibility refers to how often and how prominently your brand appears in answers generated by AI models like ChatGPT, Gemini and Claude. As more people use AI to research and make decisions, brands that are not visible in these answers are missing a growing share of their audience. SearchKit helps you measure and improve that visibility before your competitors do.

How does SearchKit measure my AI visibility score?

SearchKit runs a series of prompts across major AI models and analyses how your brand appears in the responses. It looks at mention frequency, sentiment, positioning and the sources AI models are drawing from. These signals are combined into your SearchKit Score alongside your AI Search Readiness and SEO performance.

Which AI models does SearchKit track?

SearchKit currently tracks ChatGPT and Gemini on the Starter plan, with Claude and Perplexity added on Growth, and Copilot included on Pro. We continue to add new models as AI search evolves.

How is SearchKit different from a traditional SEO tool?

Traditional SEO tools focus on Google rankings and keyword performance. SearchKit goes further by measuring how your brand appears in AI-generated answers, which operate very differently to search engine results. SearchKit covers both, giving you a complete picture of your visibility across traditional and AI-powered search.

How long does it take to see improvements in my AI visibility?

AI visibility improvements typically take four to eight weeks depending on the changes made and how frequently AI models update their training data. SearchKit tracks your progress over time so you can see what is working and where to focus next.

Do I need technical knowledge to use SearchKit?

No. SearchKit is built for marketers, business owners and agencies as well as technical teams. The platform gives you clear scores, plain-English recommendations and prioritised actions so you know exactly what to do without needing a developer.

Can SearchKit track my competitors AI visibility?

Yes. SearchKit lets you add competitors to track alongside your own brand. You can see how their visibility compares across AI models and search, giving you a clear benchmark and helping you identify where you have the opportunity to get ahead.

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Be the Brand AI Recommends

Q: What is Answer Engine Optimisation?

Answer Engine Optimisation is the practice of improving how your brand appears in AI-generated answers rather than traditional search results. It involves optimising your content structure, structured data, topical authority and citation signals so that AI models are more likely to reference and recommend your brand. SearchKit analyses all of these signals and tells you exactly where to improve.

SearchKit measures your AI visibility, search readiness and SEO performance, giving you clear suggestions to improve across traditional and AI-powered search.

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SearchKit helps businesses measure and compare how they appear across major AI models like ChatGPT, Claude and Gemini. Search is changing fast and the brands that understand their visibility today are the ones that will win tomorrow.

See which AI sources cite your brand

Get your SearchKit score

Track your SEO performance

Built-in tools to boost your visibility

Ranked improvement opportunities

Track how AI mentions your brand

Analyse core AI visibility signals

Our plans

Get one month free with annual billing

Starter

Perfect for small businesses getting started with AI visibility.

£99 / month

£1,089 / year

Try SearchKit

1 site

25 queries per website

2 AI models

3 competitors

Monthly audits

AI models

For growing businesses that want deeper insights.

£199 / month

£2,189 / year

Try SearchKit

3 sites

100 queries per website

4 AI models

5 competitors

Weekly audits

AI models

For agencies and larger businesses managing multiple websites.

£499 / month

£5,489 / year

Try SearchKit

10 sites

250 queries per website

5 AI models

Unlimited competitors

Daily audits

Team invites

Automated reporting

AI models

Add-ons

Want to go beyond your plan?

Extra websites:

£30/month

Query bundles:

£20 per 50 queries

On-demand audits:

£30 each

Automated reporting

Pro

£50/month

Looking to build a custom plan?

Book a call

Get in touch

Compare plan features

Features

Starter

Growth

Pro

Sites

1 site

3 sites

10 sites

Queries per website

100

250

AI models

Included

ChatGPT

Gemini

Available

Claude

Perplexity

Google AI Mode

Included

ChatGPT

Gemini

Claude

Perplexity

Google AI Mode

Included

ChatGPT

Gemini

Claude

Perplexity

Google AI Mode

Competitors

Unlimited

Team invites

Automated reporting

Explore SearchKit features

Try SearchKit

Get in touch

AI Search Readiness

See how prepared your website is for AI-driven discovery. SearchKit analyses your content structure, structured data, topical authority and citation likelihood to identify exactly where you can improve your visibility in AI-generated answers.

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SEO Score

See how well your website performs in traditional search. SearchKit analyses key SEO signals including technical performance, content quality, keyword coverage and backlink strength to give you a clear score and highlight opportunities to improve your rankings.

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Source Monitoring

Track how AI platforms mention your brand when users ask relevant questions. Monitor which queries trigger mentions, how your brand appears in AI-generated answers and how this changes over time.

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→

60%+

Google searches now end without a click as AI-generated answers continue to replace traditional results.

More trust given to brands that appear in AI-generated answers over traditional search results.

3x

48%+

Consumers now use AI tools to research products and services before making a purchase decision.

Ranking factors analysed across AI visibility, search readiness and SEO in every audit.

100+

Are you ready to be the brand AI recommends?

Try SearchKit

Get in touch

Your questions answered

Find answers to common questions about SearchKit and how it can improve your visibility across AI and search.

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Be the Brand AI Recommends

SearchKit helps businesses measure and compare how they appear across major AI models like ChatGPT, Claude and Gemini. Search is changing fast and the brands that understand their visibility today are the ones that will win tomorrow.

See which AI sources cite your brand

Get your SearchKit score

Track your SEO performance

Built-in tools to boost your visibility

Ranked improvement opportunities

Track how AI mentions your brand

Analyse core AI visibility signals

Our plans

Starter

Growth

Pro

Add-ons

Looking to build a custom plan?

Compare plan features

Explore SearchKit features

AI Search Readiness

SEO Score

Source Monitoring

60%+

3x

48%+

100+

Are you ready to be the brand AI recommends?

Your questions answered

What is AI search visibility and why does it matter?

How does SearchKit measure my AI visibility score?

Which AI models does SearchKit track?

How is SearchKit different from a traditional SEO tool?

How long does it take to see improvements in my AI visibility?

Do I need technical knowledge to use SearchKit?

Can SearchKit track my competitors' AI visibility?

What is Answer Engine Optimisation (AEO)?