Your intuitive online store builder

Create an online store.
Start selling in minutes.

A code-free online store builder to turn views into revenue. Sell digital products, subscriptions, and merch, without fees or hassle.
14-day free trial, no card required.
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Create my store
Upload new product

Join 75K+ creators who’ve earned $165M+ selling online with zero fees.

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Sellfy Trustpilot review rating

How to create an
online store

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Start with free templates
 for instant online stores.

Choose from free online store templates. Tweak them your way or start selling right away.

Customize with our drag-and-drop store builder.

Create a custom store that shines on web and mobile, block by block like LEGO. Click, click, click, no code required.

Add your digital products...

Sell eBooks, music, videos, designs, and more.

Up to 20GB per file. Per your beautiful, chunky file.
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... subscription
products

Turn your fans into subscribers with weekly, monthly, or yearly plans, all with automatic payments. Perfect for magazines, workout routines, exclusive content, and other digital products you sell regularly. Steady income for you, smooth experience for them.
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Loved by 60,000+
creators and entrepreneurs
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Loved by 60,000+
creators and entrepreneurs
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... or even physical products.

Books, posters, stickers, home decor, you name it. Macaroni art? Why not!
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Loved by 60,000+
creators and entrepreneurs
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Loved by 60,000+
creators and entrepreneurs
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Create print-on-demand merch.

Custom print-on-demand without upfront investment, delivered swiftly from the nearest one of our 11 fulfillment centers.
They’ll sPOD the speed and quality.
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Wool scarf
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Baseball cap
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Sweatshirt
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Cotton T-shirt
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Low rise socks
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Hoodie
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Ceramic mugs
Create your store
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Automate your
marketing.

Set marketing on autopilot, focus more on your craft.
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Affiliate marketing
Promote your products through affiliates to reach a larger audience at scale.
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Email marketing
Create email campaigns to drive more sales.
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SEO
Boost your search visibility so more customers can find your store.
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Product upselling
Never let a customer leave without considering your upsell offer.
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Loved by 60,000+
creators and entrepreneurs
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Loved by 60,000+
creators and entrepreneurs

Set up a high-converting checkout.

Speed up purchases with Sellfy’s express checkout. PayPal, Stripe, Apple Pay, Google Pay, and cards accepted.
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Loved by 60,000+
creators and entrepreneurs
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Loved by 60,000+
creators and entrepreneurs
Sellfy checkout preview
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Need a hand? We’re here 24/7 for you!

Have questions, need guidance, or just a gentle nudge to build an online store of your dreams? Our site pros and support heroes are here for you day and night!
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Loved by 60,000+
creators and entrepreneurs
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Loved by 60,000+
creators and entrepreneurs
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Start free now. Upgrade later.
No transaction fees ever.

Alternatives
Total costs
From

$22

/mo
0% Transaction fees
From
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$290

/mo
+10% Transaction fees
Online store
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Shopify
$29/mo
Monetize digital goods
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Gumroad
10% transaction fee
Print-on-demand 
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Printful
Free
Subscriptions
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Subbly
$39/mo
Email marketing
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Kit
$0-$1000/mo
Affiliate marketing
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Refersion
$99/mo
Upselling / Cart abandonment
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Clickfunnels
$127/mo
14-day free trial, no card required.
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Loved by creators

Curt
Linda Skuja
I really like the easy and user-friendly checkout process—it’s literally just two clicks and it’s done.
The UI is simple enough that my mum could use it.
Brayden McPhee
Curt
Tobias Friedrich
All I have to do is just put a product out there, do a little marketing, and then earn passive income while I sleep.
Curt
David Killingsworth
I started selling digital products on the Sellfy platform and couldn't be happier. I know it sounds cliché, but Sellfy has really changed my life! Sellfy has given me the means to pay off our home mortgage early, allowing us to enjoy life more.
Curt
Marcelo Reis Melo
Eleven years. Four million visits. 1.8 million downloads. At FGD, we’ve spent over a decade building a creative community - sharing free & paid design resources and empowering designers worldwide. And through it all, Sellfy has been the foundation that made it possible.
​​The most user-friendly platform for digital products.
Kiennen Schade
Sellfy’s tools turned my hobby into a six-figure business. 
Christian Maté Grab
Curt
Austin Newman
Sellfy allowed me to transition to doing content creation and selling my assets full-time. 
Curt
EfikZara
Sellfy’s user experience is so effortless that it’s easy to get a high conversion rate.

FAQs

What is the Sellfy online store builder?

Sellfy online store builder is a tool for creating a digital store without having to code anything. The builder comes with free templates, product management features, marketing tools, and payment integrations. Using the Sellfy online store builder, you can launch an e-commerce website in just a few minutes.

What payment methods are there for online store checkout?

You can use both Stripe and PayPal. This means customers can pay with a credit/debit card, Apple Pay, Google Pay, local European options like iDeal (and more!), or a PayPal account. Best of all, this money goes straight to you, not Sellfy.

Are there any fees for running an online store?

We don't take a cut of your sales, and fees are not a part of your subscription cost. You'll only pay for a monthly or yearly plan that matches your store's revenue. But if your revenue exceeds your plan, you'll be asked to upgrade. If you choose not to upgrade, there may be a 2% fee incurred on further sales.

Can I build a free online store?

Yes, you can create a free online store with the 14-day Sellfy trial. You can customize the store’s design and add digital, physical, subscription, or print-on-demand products. However, to start selling products, you need to upgrade your free online shop to a paid plan, starting at $22/month.

Is there a monthly plan?

Yes! There are monthly and yearly options for all three plans. Yearly plans are recommended as they'll save you money in the long run. For example, the annual subscription for the Starter plan costs $22/month, while the monthly subscription costs $29/month. By choosing the annual plan, you’ll save 25%.

What's the digital file size limit?

The maximum file size of your digital product depends on your plan. It's 10GB for our Starter plan, 15GB for Business, and 20GB for the Premium plan. As for overall storage, there are no limits.

Are digital products safe from piracy?

We work hard to keep your digital products protected. Although no online file can ever be completely risk-free, Sellfy helps reduce unauthorized sharing with features like download limits and PDF stamping. You can also control who gets access to downloads and use detailed logs to handle fraudulent refund disputes.

Can I integrate my tools with a Sellfy store?

Absolutely! Sellfy offers multiple integration options, including Google Analytics, Zapier, Twitter Ads, Facebook Ads, Google Merchant Center, Wix, and webhooks.

Do I need coding skills to build an online store?

No coding needed. Sellfy lets you create and customize your store with an easy drag-and-drop builder, so you can launch your online business in minutes.

Can I use Sellfy in my country?

Sellfy is available worldwide. However, we recommend checking whether our supported payment methods are available in your country. Sellfy supports PayPal and Stripe for payment collection. You can visit their websites to check availability.

Create a store someday?

Nope. Today!

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