GPT-3, GPT-4, and Artificial Intelligence have been the topic of much discussion lately, particularly among SEOs. Many people are wondering how they will affect SEO professionals in the future.
What does this mean for organic search rankings? Does it signal a shift to manual labor or automated processes?
In this article, we’ll take a deep dive into what GPT and artificial intelligence means for SEO professionals and their businesses in 2021 and the future.
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What is Open AI (ChatGPT)?
Generative Pre-Trained Transformer (GPT) is an AI and machine learning tool developed by OpenAI that uses semantic analysis to convert text into readable copy and to understand search intent. It’s a powerful piece of software, but it also has its limitations.
What are the benefits for SEO professionals? How can they use this new technology effectively for their target audience?
The benefit of GPT is that it should save time from having to write content strategy by hand which in turn means saving money on hiring writers or paying someone else to do your work for you. It also helps organize keyword research faster and surface relevant information you might miss manually.
The future of SEO (search engine optimization) depends largely on how well GPT performs at replicating human writing skills while maintaining high quality standards. If not executed correctly, there could be considerable problems with duplicate and poorly-written web content when search intent is ignored.
The History of Generative Pre-Trained Transformer (GPT)
GPT has made waves for its ability to use deep learning to replicate human typing skills at a rapid and accurate pace.
GPT is produced by OpenAI. OpenAI is a non-profit artificial intelligence research company that was founded in 2015. One of its core founders is Elon Musk, serial entrepreneur.
GPT can generate one million words of text every hour and learns by example, which means it’s technically not “writing” but replicating human writing abilities.
These SEO tools have the potential to change SEO (search engine optimization) practices as we know them today, especially as generative engines and AI overviews increasingly summarize pages for users. We will take a look at some possible implications for future SEO efforts below.
If GPT performs well initially, companies may start using it for content creation instead of humans, resulting in fewer positions available for those who are skilled writers. This could lead to greater unemployment among human writers.
However, the reality is much more complicated than that, especially when quality, originality, and first hand experience still matter for rankings and trust.
What is Artificial Intelligence (AI)?
Artificial intelligence can be defined as the science and engineering of making intelligent machines, especially intelligent computer programs.
AI research is highly technical and specialized, drawing on mathematics, probability theory, cognitive psychology, and neuroscience.
Generally supervised or unsupervised machine learning algorithms are used to sort through data in order to find patterns that humans may not have noticed before. These patterns indicate what we might call “intelligent” behavior.
As AI becomes more developed over time with a variety of different fields contributing to its development (such as natural language processing), it will become increasingly important for SEO professionals to adapt. This includes optimizing for ChatGPT SEO, since generative engines interpret pages differently than traditional crawlers.
However, in its current state, GPT is not meant to take human jobs. It’s only designed to assist humans.
What is Machine Learning?
Machines learning (ML) is a subfield of artificial intelligence that gives computers the ability to learn without being explicitly programmed.
Today, machine learnings software can be found as applications on our phones or in social media platforms.
It’s important for SEO professionals to keep up with this developing field search engines because it has tremendous implications for how search engines and other websites operate online today.
What is Deep Learning?
Deep learning is a subset of machines learning that uses neural networks to find patterns in numerous layers.
In other words, deep learning software “learns” by analyzing which data it actually needs and then discards what doesn’t work in order to predict search intent, evaluate SEO performance, and suggest improvements. There are two types: supervised and unsupervised machine learnings algorithms.
Supervised means the algorithm has been taught an answer from human input (or training data). Unsupervised means all the information needed for solving a problem is already available.
These technologies fuel generative engines like GPT, enabling AI to understand nuanced search behavior and create optimized responses. OpenAI GPT tries to use both approaches when generating content optimization with semantic understanding of how language works combined with pattern recognition through deep learning techniques.
The Rise of Generative Engine Optimization (GEO)
A new discipline known as Generative Engine Optimization (GEO) is emerging. Generative Engine Optimization (GEO) focuses on optimizing content not just for traditional search engines, but also for AI systems such as ChatGPT SEO and OAI Searchbot.
These generative engines interpret and summarize online information differently from Google Search. To stay visible, SEO professionals must optimize for both traditional crawlers and generative AI models that influence user journeys and web visibility.
Understanding the user agent of AI crawlers like OAI Searchbot helps webmasters fine-tune how their pages are read and cited in ChatGPT responses, and how ChatGPT’s citations show up for users.
What is Open AI’s GPT Important in the SEO Industry?
The SEO (search engine optimization) industry relies on the accurate collection of data to help real humans make important decisions. Clearly, ChatGPT SEO can assist in that regard.
GPT-III has the capability to generate one million words of text every hour, which is extremely impressive.
Emails written by humans can take hours or even days to complete depending on their length and complexity. The potential for GPT-III in this area may be very interesting indeed.
GPT can also assist in creating SEO-optimized content in bulk. The tool has proven to be more accurate than humans when generating text about a certain topic or question.
In addition, GPT can help website developers create search engine landing pages, ad copy, and other important marketing collateral to boost online rankings. This means users might rely less on traditional search results pages. Lastly, GPT can assist in creating long-form content much faster than human writers can.
To improve your odds of being cited:
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Publish original research, personal anecdotes, and first-hand experience pieces.
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Include schema markup to help AI identify structured data.
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Maintain a consistent brand voice and earn credible brand mentions across the web.
How Does GPT Work?
GPT uses machine learnings, AI, and deep learning to conjure human-like text that can be used in the SEO industry. The tool is simply a culmination of all of those important technologies.
To understand how GPT works, you’ll first need to know how technology is able to think like a human.
In order for a computer or an algorithm to learn like humans do, it requires data. Think of the universe as infinitely large and unorganized; the smaller this “universe” is made by filtering down only human-generated content (e.g., social media posts), then it can start making connections between different pieces of valuable information just like humans would.
The sheer number of items on the internet makes that task nearly impossible without some help from machines learning techniques such as neural networks and deep learning models.
GPT is fed information by a programmer, which can be a human writer or just about anyone. For example, if you want to write an SEO article about “how to change a flat tire” for an auto repair company, you can use GPT to input important data such as:
- The title of the blog
- The target keywords
- The tone of the article
- The length of the article
With this information, GPT can create accurate and high-quality content. This proves that GPT isn’t designed to take human jobs. In fact, it’s designed to be completely run by humans, whether they are writers or SEOs.
What are the Benefits of Using GPT?
The benefits of using GPT are seemingly endless.
GPT can be used to write content in bulk, which is perfect for SEO professionals looking to create more high quality blog posts on a weekly or monthly basis. This will also allow marketers and website developers to have the ability to outsource them with accuracy without sacrificing any human touch (aka “voice”).
Furthermore, because it uses machine learning algorithms that recognize patterns, this tool could potentially help companies generate ad copy or email templates at an extremely accurate rate, without having any employees spend hours writing the same thing over again. And if you’re not aware yet, time equals money!
GPT and AI can finally allow SEOs to scale their local SEO services without having to increase overhead costs. The accurate collection of data to help real humans make important decisions. Clearly, GPT can assist in that regard.
What are the Drawbacks of Using GPT?
The drawbacks of using GPT-III are quite minor.
For example, it can be difficult to use GPT for content creation in specific niches, such as curating legal advice or writing opinion pieces on a political issue. However, those areas can still be handled by humans who have domain knowledge and experience with the topic at hand.
Overall, many believe that GPT will actually help small businesses succeed online more than it will hurt them because they won’t need to hire a massive team of writers and project managers to scale their content marketing services.
Writers will still be necessary to use GPT-, but SEOs don’t have to increase hiring costs if they need to meet high content writing demands from clients. Using GPT is essentially akin to taking advantage of free labor (minus monthly operating cost).
But user beware, Google can spot AI generated content.
Will GPT Put SEOs and Content Writers Out of Work?
GPT is designed to help SEO professionals, not put them out of work.
In fact, many believe that GPT will actually be a big plus for the industry because it’ll allow marketers and website developers who need content creation fast to easily outsource their needs with accuracy without sacrificing any human touch (aka “voice search”).
Lastly – but most importantly – GPT can finally allow white label SEOs and agencies to scale their existing blog writing services without increasing overhead costs by using real data to create high-quality content.
How GPT Can Assist SEOs
GPT can help SEOs accomplish a wide range of tasks with amazing benefits. Below, you’ll find a complete list of ways GPT can help SEOs do better work and achieve better results for their clients.
GPT Can Expedite Repetitive Content Writing Tasks:
GPT drafts routine blocks quickly and consistently, freeing strategists to focus on IA, internal links, search intent mapping, and generative engine optimization. Teams can define tone for the target audience, generate multiple meta descriptions, and test variants that influence search results engagement.
It also recognizes patterns, making it more efficient than manual drafting for repeatable modules like intros, conclusions, and FAQ section entries. Just remember to avoid keyword stuffing and to validate facts against reputable sources.
GPT Can Produce SEO Content in Bulk:
Let’s say that you’ve onboarded several new clients who need new websites and updated blogs. GPT can help you generate briefs and first drafts aligned to keyword research clusters, then your editors refine and add first hand experience. Pair this with schema markup and consistent brand mentions to support both traditional engines and generative engines that power ChatGPT responses.
It can write content in bulk, which will save you time and allow you to focus on other aspects of the work.
GPT Can Help With SEO Processes:
There are a lot of processes that take too much time for humans. GPT is capable of analyzing data more efficiently than any human would be able to do manually or with spreadsheets. Connect outputs to Google Search Console and Bing Webmaster tools to track SEO performance. Technical teams should also keep an eye on OAI Searchbot activity and understand its user agent behavior when reviewing logs.
This allows SEOs to use their valuable time working strategically rather than wasting it on grunt tasks like collecting data from different websites, managing keyword research lists, outreach planning for earning mentions, and monitoring brand mentions that can lead to visibility in ChatGPT’s citations.
It also provides insights into what’s currently happening online by monitoring social media platforms, search engines, blogs, news outlets, etc., all day long so there isn’t as much need for manual research when developing strategies.
GPT Can Improve SEO Decision Making:
GPT can provide SEOs with the data they need to make informed decisions.
It can help test headline variants, summarize logs, and propose structured bullet points for briefings. Use these insights to improve website visibility, surface gaps in search results, and prioritize edits that support Google rankings.
For example, it could track the performance of different links within a campaign and recommend new keywords based on search intent overlap, or turn keyword research exports into prioritized roadmaps based on this information.
This allows marketers to better predict which content is resonating best with their target audience, which increases ROI for them as well as clients who are paying for these services.
GPT Can Help You Save Money:
GPT can help you save time and money in a wide variety of ways: faster drafts, quicker edits, and consistent FAQsection structures across large portfolios.
Some of the major benefits include being able to scale your content marketing services without increasing cost, producing SEO content in bulk which saves marketers a lot of time.
This also includes analyzing data automatically that would otherwise take hours or days while saving human resources from having to do it manually. This helps SEOs make informed decisions about what will work best with minimal need for research because GPT-3 contains all this information on hand already.
As a result, this allows SEOs to focus on SEO strategy work rather than mindless ones like basic data collection so they are more productive overall. By integrating ai tools into your workflow—and validating them with reputable sources—you reduce manual overhead while protecting organic traffic growth.
GPT Helps SEOs Achieve Better Results:
GPT will help SEOs achieve better results.
The tool has machine learning algorithms which recognize patterns to make it more efficient than humans in content marketing, and it can work faster while still maintaining a higher accuracy rate than any human could hope for.
This all leads back to increased productivity among marketers who use these SEO tools since there’s less need for manual labor when developing link building strategies and gathering data.
Contact Us Today!
GPT is a remarkable technology that will greatly benefit SEOs and the entire industry. If you’re interested in putting these SEO tools to use for your SEO agency, contact us today to speak to a member of our team. We have built our own SEO tools for search engines that leverages the technology, but also have our own team for delivering content using it on a larger scale.
Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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