Stacker - Blog

How Marketers Can Create News Publishers Care About

Madeline Stone — Fri, 15 May 2026 14:30:00 GMT

Millions of news articles are published every single day, and behind every single one lies a question.

From the Newsroom: What Publishers Picked Up in April

jetkin@stacker.com (Jaimie Etkin) — Wed, 13 May 2026 13:00:05 GMT

When you have a newswire as diverse as Stacker’s, it can be challenging to pinpoint the winners before they’re published to our network of 3,000+ sites. Sure, there are some obvious, predictable hits among the masses, but topically, the top performers are all over the map. However, that doesn’t mean they’re not connected. What binds the stories that earned the most pickups in April 2026 isn't just their impressive reach; it's their knack for tapping into universal human experiences, whether they take a hard news approach or a lighthearted one.

AI, GEO, and the Return of Authentic Storytelling: Takeaways from the Meltwater Summit

Madeline Stone — Mon, 11 May 2026 18:52:12 GMT

Every year, the Meltwater Summit brings together some of the sharpest minds in communications and PR.

Reporting & Writing: Producing the Story

Benjamin Chipman — Mon, 04 May 2026 13:15:00 GMT

Here's the fun part (and the most important part of building your authority and credibility). This is where working with a journalist can be especially valuable, because simply, strong data journalism requires three things: analyzing data with rigor, conducting supplemental research to add depth, and crafting a narrative with clarity and impact.

From Kickoff to Results: Your First 90 Days with Stacker

emarzullo@stacker.com (Eliana Marzullo) — Fri, 01 May 2026 13:15:00 GMT

Here's something most marketers don't know: 97% of stories distributed through Stacker earned at least one AI citation compared to 82% for owned content alone.

What is the Difference Between Content Syndication, Press Releases & Stacker’s Earned Distribution?

Benjamin Chipman — Wed, 29 Apr 2026 13:15:00 GMT

Whether you're trying to hit brand visibility targets with LLMs or just cut through the noise, the terminology around content types and distribution can get confusing. Content syndication, press releases, and earned distribution all sound similar, but the strategies, mechanics, and outcomes differ significantly.

Pickup Quality: The X-Factor for LLM Visibility

kfowler@stacker.com (Kevin Fowler) — Mon, 27 Apr 2026 13:15:00 GMT

When distributing content, placement quality is all that matters

When considering content distribution solutions, many brands prioritize the number of pickups or placements of a piece over the quality of the domains distributed to. However, our study of 215 stories and 54,702 AI responses showed one very consistent trend: it’s the quality of a distributed placement that matters most.

Want to Boost the GEO Impact of Your Brand Content? Try This One Weird Trick.

fsennett@stacker.com (Frank Sennett) — Fri, 24 Apr 2026 13:00:03 GMT

Way back at the dawn of the GEO search era (Jan. 29 2025, to be exact), I sat on a panel at the Chicago headquarters of global PR agency Golin to discuss how brands could successfully surface their content in those coveted LLM search boxes.

Craft the Pitch: The Editorial Blueprint

Benjamin Chipman — Mon, 20 Apr 2026 13:00:00 GMT

The story pitch is the seed of your story. It captures an idea before execution and serves as guardrails for what the story is — and what is out of bounds.

Announcing Cited 2026: A Curated Summit for Content Leaders

dmouret@stacker.com (Doriane Mouret) — Tue, 14 Apr 2026 13:00:04 GMT

Content leaders are used to figuring things out on the fly. New platforms, algorithms, formats– whatever the job required. Unsurprisingly, it tended to require adapting faster than the playbook updated.