Advisory for
High-Stake Decisions in Pricing, Innovation, Advertising & Brand.
Topline Growth &
Marketing Boutique Advisory
100+
Successful
Projects
AI pioneer
since 1994
$10B+
Generated
Value
Start with a
Growth Diagnostic
Companies don’t fail due to a lack of data, analysis or expertise.
They fail because strategies are built on fragile insights.
Clarity before strategy.
Start with a
Growth Diagnostic
Traditional consulting delivers authority but built on plausibility, not truth.
SUPRA connects insight clarity with decision power.
Finding truth builds clarity.
Clarity leads to confident decisions.
OUR CLIENTS
Pet Food
Fast Moving
Consumer Goods
& Bifi, Läderach, Müller Milch, Rügenwalder
Insurance
Banking
Telco & Tech
100+ Successfull Projects
With our expert advisory we help you to find the path to true insights within the marketing jungle.
$10B+ Generated Value
through market strategies, branding, innovation and pricing.
Pioneering AI since 1994
authored 8 books, 6 times awarded by Esomar for AI insights innovations, invented proprietary Causal AI
FINDING
TRUTH.
Finding truth is the scientific method to success. It is like a treasure quest in the jungle. Thousands of possible routes with unknown, unpaved & territory.
The problem today: Strategy and tactics are in focus, but clarity is a step-child.
Our expertise in creating clarity with the Deep Implicit research framework sets our advisory work apart.
How you surface truth
THE
DECISION CLARITY
SPEAKER
Dr. Frank Buckler
Founder and CEO of SUPRA
- Ex-Management Consultant (ex Simon-Kucher)
- AI expertise since 1994, “Causal AI for Marketing” PhD. Research
- 9 years corporate role as marketing director and global strategy
- Consulting enterprise clients since 2008
Contact Dr. Buckler
Selected client cases.
Brand & Market Strategy
Situation: Internal dissence on why the new positioning was working
Insight: Courageous features just delivered the reason why TMO was the robin hood of the industry. Growth cold be generated by introducing new signature features
Impact: 4x revenue at record profits
Learn more
Innovation, Product & Pricing
Situation: Sonos planned to introduce a new category of mobile Sonos speakers
Insight: Planned communication was misleading as consumers unconsciously did not get that it’s not a Bluetooth speaker
Impact: Successful intro of a new category
Learn more
Marketing Strategy & Creative Assets
Situation: Eroding campaign effectiveness
Insight: The creative techniques used in campaigns of the 80’s turned out the be forgotten success levers
Impact: Creating new momentum and brand equity
Learn more
Price
Optimization
Situation: Pricing cost-based and competition guided
Insight: Some products show demand plateau enabling for higher optimal prices
Impact: up to 5x profits per product
Learn more
Publications
Think Causal, Not Casual
Order here
Pricing Intelligence
Order here
10x Insights
Order here
Testimonials
(Swipe left)
“When we need clarity grounded in causal truth before building strategies, SUPRA is for me the first name to reach out to.”
Dr. Marc Güntermann,
Head of Global Sales Strategy & Business Development Volkswagen Group
“At T-Mobile USA and Sonos, SUPRA created the clarity that transformed marketing and unlocked 4x revenue growth.”
Dr. David Feick
Head of Insights, ex-T-Mobile,
ex-SONOS
“SUPRA exposed the limits of conventional research. For high-stakes CMO decisions, they’re my trusted choice.”
Thomas Barta,
The global voice, international keynote speaker, NYT bestselling author and global CMO trainer, ex McKinsey Partner
“We hired SUPRA at my time at Lechner and they turned our pricing upside down, amortizing the project investments in days.”
Dirk Hollstein,
ex CEO, Lechner AG
“Frank and his team optimize our pricing and generate additional profits year after year. I’ve trusted SUPRA since my time at Warsteiner.”
Jorgi Queralt,
CEO GIMBORN, ex Marketing Director Warsteiner
Prof. Dr. Axel Lippold
Professor of Marketing & Sales. Bridges peer-reviewed research with real-world causal analysis.
Meet the Team
Growth advisory needs intuition earned through experience — and grounded in science. Supra is built on both.
Dr. Buckler founded Supra. The scientist who is dedicated to real-world impact.
Prof. Dr. Lippold joined with 20 years of management consulting — adding a rare insistence on scientific rigor.
Together, they work at the intersection of growth, pricing, and brand — uncovering the drivers that traditional advisors miss.
Advisory without science is guesswork. Science without intuition and experience is an ivory tower in PowerPoint.
Dr. Frank Buckler
30 years in marketing analytics. Pioneer of causal AI for pricing, brand, and growth decisions.
Insights
Team
Senior
Advisor Network
Frank Frohmann
Philipp Haesili
Patrick von der Gönna
SUPRA Growth DiagnosticTM
- Customer Blind Spot AnalysisWe reveal where your marketing misses what truly drives customer decisions.
- AI for Marketing DiagnosticsAI roadmap: Where can AI improve your marketings effectiveness and efficiency.
- Growth Bottleneck IdentificationWe identify the single focus theme that will unlock maximal growth.
Investment: €1 000
For a 90-minute diagnostic session.
TOPLINE GROWTH & MARKETING ADVISORY
Clarity before strategy. Strategy before tactics.
100% outcome-based fees on request
100+
Successful
Projects
$10B+
Generated
Value
AI pioneer
since 1994
Self Assessment
Advisory for
High-Stake Decisions in Pricing, Innovation, Advertising & Brand
Topline Growth &
Marketing Boutique Advisory
100+
Successful
Projects
AI enabled
since 1994
$10B+
Generated
Value
Start with a
Growth Diagnostic
Companies don’t fail due to a lack of data, analysis or expertise.
They fail because strategies are built on fragile insights.
Clarity before strategy.
Traditional consulting delivers authority but built on plausibility, not truth.
SUPRA connects insight clarity with decision power.
Finding truth builds clarity.
Clarity leads to confident decisions.
Start with a
Growth Diagnostic
OUR CLIENTS
Pet Food
Fast Moving
Consumer Goods
& Bifi, Läderach, Müller Milch, Rügenwalder
Insurance
Banking
Telco & Tech
100+ Successfull Projects
With our expert advisory we help you to find the path to true insights within the marketing jungle.
$10B+ Generated Value
through market strategies, branding, innovation and pricing.
Pioneering AI since 1994
authored 8 books, 6 times awarded by Esomar for AI insights innovations, invented proprietary Causal AI
FINDING
TRUTH.
Finding truth is the scientific method to success. It is like a treasure quest in the jungle. Thousands of possible routes with unknown, unpaved & territory.
The problem today: Strategy and tactics are in focus, but clarity is a step-child.
Our expertise in creating clarity with the Deep Implicit research framework sets our advisory work apart.
How you surface truth
THE DECISION CLARITY SPEAKER
Selected client cases.
Brand & Market Strategy
Situation: Internal dissence on why the new positioning was working
Insight: Courageous features just delivered the reason why TMO was the robin hood of the industry. Growth cold be generated by introducing new signature features
Impact: 4x revenue at record profits
Learn more
Innovation, Product & Pricing
Situation: Sonos planned to introduce a new category of mobile Sonos speakers
Insight: Planned communication was misleading as consumers unconsciously did not get that it’s not a Bluetooth speaker
Impact: Successful intro of a new category
Learn more
Marketing Strategy & Creative Assets
Situation: Eroding campaign effectiveness
Insight: The creative techniques used in campaigns of the 80’s turned out the be forgotten success levers
Impact: Creating new momentum and brand equity
Learn more
Price
Optimization
Situation: Pricing cost-based and competition guided
Insight: Some products show demand plateau enabling for higher optimal prices
Impact: up to 5x profits per product
Learn more
Publications
Think Causal, Not Casual
Order here
Pricing Intelligence
Order here
10x Insights
Order here
Testimonials
(Scroll left)
“When we need clarity grounded in causal truth before building strategies, SUPRA is for me the first name to reach out to.”
Dr. Marc Güntermann,
Head of Global Sales Strategy & Business Development Volkswagen Group
“At T-Mobile USA and Sonos, SUPRA created the clarity that transformed marketing and unlocked 4x revenue growth.”
Dr. David Feick
Head of Insights, ex-T-Mobile,
ex-SONOS
“SUPRA exposed the limits of conventional research. For high-stakes CMO decisions, they’re my trusted choice.”
Thomas Barta,
The global voice, international keynote speaker, NYT bestselling author and global CMO trainer, ex McKinsey Partner
“We hired SUPRA at my time at Lechner and they turned our pricing upside down, amortizing the project investments in days.”
Dirk Hollstein,
ex CEO, Lechner AG
“Frank and his team optimize our pricing and generate additional profits year after year. I’ve trusted SUPRA since my time at Warsteiner.”
Jorgi Queralt,
CEO GIMBORN, ex Marketing Director Warsteiner
Prof. Dr. Axel Lippold
Professor of Marketing & Sales. Bridges peer-reviewed research with real-world causal analysis.
Meet the Team
Growth advisory needs intuition earned through experience — and grounded in science. Supra is built on both.
Dr. Buckler founded Supra. The scientist who is dedicated to real-world impact.
Prof. Dr. Lippold joined with 20 years of management consulting — adding a rare insistence on scientific rigor.
Together, they work at the intersection of growth, pricing, and brand — uncovering the drivers that traditional advisors miss.
Advisory without science is guesswork. Science without intuition and experience is an ivory tower in PowerPoint.
Dr. Frank Buckler
30 years in marketing analytics. Pioneer of causal AI for pricing, brand, and growth decisions.
Insights
Team
Senior
Advisor Network
Frank Frohmann
Philipp Haesili
Patrick von der Gönna
SUPRA Growth DiagnosticTM
- Customer Blind Spot AnalysisWe reveal where your marketing misses what truly drives customer decisions.
- AI for Marketing DiagnosticsAI roadmap: Where can AI improve your marketings effectiveness and efficiency.
- Growth Bottleneck IdentificationWe identify the single focus theme that will unlock maximal growth.
Investment: €1 000
For a 90-minute diagnostic session.
(We might reject requests that are not a fit.)
