@_thatdataguy · thatdataguy.co
That Data Guy™
Where process replaces thinking.
The architecture behind the joke.
Beyond the satire
I fix the problems I joke about.
Data & AI consulting for teams stuck in the loops these videos roast.
Modern companies run on process, meetings, and Excel files called FINAL_v3_REAL_FINAL.xlsx.
Objectives get set in January. Nobody checks them until December.
Requirements are optional. Credit is not.
This channel documents the reality. Without commentary.
Because none is needed.
Sponsored work, done properly.
For products the audience actually uses.
Each of these brands ran a full partnership with the channel — sponsored video, feedback analysis, and a performance report. Built into the format the audience already watches.
Your guides are already built.
Make them show up where people work.
WingMarq is the tool I built after years of watching teams create brilliant guides that nobody could find. It surfaces your existing docs — SharePoint, PDFs, Notion, anything with a URL — directly inside Power BI, SharePoint, Teams, or any web app.
- ✓Works with guides you’ve already built — no migration
- ✓Set up in minutes, not months — Chrome & Edge extension
- ✓Free plan available — no credit card required
Actually useful.
Unlike the last all-hands.
Free guides, build walkthroughs, and tools for people who work in data and have stopped pretending otherwise.
Power BI Starter Kit
Build real reporting without a brief. Templates and patterns that actually work in corporate environments.
Coming SoonMicrosoft 365 Build Guides
What SharePoint, Teams, and Excel can actually do — and what they definitely cannot do, no matter what management says.
Free GuidesYour Guides, Where You Work
Your team already has the guides — nobody can find them. WingMarq surfaces them inside Power BI, SharePoint, and Teams. No migration. No IT ticket.
via WingMarqLimited Objects.
Items of limited practical value. Released in controlled batches.
Batch 3 is now live. It will not be restocked.
FINAL_v4_REAL_FINAL.xlsx Travel Mug (25oz)
25oz travel mug
For anyone who’s ever renamed a file and meant it.
Free shipping to UK, US & EU
FINAL_v3_REAL_FINAL.xlsx Mug (12oz)
12oz enamel mug
The desk-bound sibling. Same naming sins, smaller footprint.
Free shipping to UK, US & EU
Join the Data Culture
Occasional drops. No schedule. No noise.
No spam. Unsubscribe any time. Privacy policy.
The videos are satire.
The problems are real.
I also fix them.
Two ways to work with me beyond the feed:
Clarity — data & AI consulting at jrdata.solutions. Partnerships — sponsored video for products the audience uses.
Corporate reality.
30 seconds at a time.
Power BI reports nobody asked for. AI in everything. Meetings about meetings. We document it all.
TikTok
Short-form satire
Corporate reality in 60 seconds. Power BI dashboards, Excel culture, and the eternal confusion of requirements. Or lack thereof.
Instagram
Behind the dashboard
Screenshots. Slides. The kind of internal communications that haunt you at 3am. Behind-the-scenes of the corporate data experience.
YouTube
Long-form breakdowns
Extended dives into the tools, the systems, and the decisions that somehow made it into production. Uncomfortably relatable.