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Why PVR-INOX’s popcorn exit signals a deeper multiplex reset

PVR-INOX’s sale of its gourmet popcorn brand 4700BC is less about snacks and more about long-term strategy. It reflects how multiplex operators are shifting focus from owning adjacent businesses to unlocking cash, cutting debt, and monetising the in-theatre experience more efficiently.

Why PVR-INOX’s popcorn exit signals a deeper multiplex reset

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